Clients Profile
The client- one of the leading industrial water treatment companies in the world.
Predicaments Faced
As a part of their business strategy to drive growth and stay relevant in the market, the client, a water treatment services provider wanted to view their competitors offerings in direct comparison with their services. Unfortunately, the water treatment company lacked adequate resources to gauge their competitors strategies, which is why Infiniti Research was commissioned to help them develop a competitor analysis framework.
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Our Approach
The experts at Infiniti Research adopted a step-by-step, engineered approach to competitor analysis, which proved to be a valuable, stand-alone component of the clients market research objectives. Primary and secondary market data gathered from nearly 400+channels across the market were assessed to gauge the competitive landscape anddevise appropriate strategies.
Based on the findings of this engagement, the competitor analysis framework helped the water treatment solutions provider to profile the global competition, identify marketing strategies used by their peers, and detect key market opportunities to capitalize on.
Business Impact
With the help of the devised competitor analysis framework, the water treatment solutions provider gained detailed insights into the importance of competitor analysis. The findings further revealed that technology was an attractive option to invest, thereby prompting them to enhance their service capabilities.
Additionally, given the success of this engagement the water treatment company has now made competitor analysis an integral part of their market research and innovation management process. Also, they have been able to successfully replicate the adopted approach in similar projects.
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