Competitor Analysis for a Leading Banking Sector Client Helps Assess Key Competitors and Devise an Effective Strategy to Establish Themselves in the European Market
Competitor Analysis for a Banking Firm
With the rising global uncertainty, banks need to start looking beyond compliance to improve their financial performance while focusing on business outcomes. The banking sector is highly fragmented and comprises retail banking, corporate and investment banking, and asset and wealth management companies. Banks must adopt competitor analysis solutions.
Request a free proposal to learn more about our market intelligence solutions for the BFSI sector.
The Business Challenge
The client:A leading banking company
A leading client in the banking sector wanted to understand the competitors, their services, and effectively analyze their current and future market share. With Infinitis competitor analysis solution, the client wanted to understand each competitors market share, their past strategies and current strategies, and the method of distribution and extent of customer service for the services rendered. With the help of the competitor analysis study, the client wanted to carry out a robust SWOT analysis to identify the possible threats and opportunities in the market landscape.
Solution Delivered
The competitor analysis solution offered by Infiniti helped the client in the banking sector tap into the potential strengths and weaknesses and determine how the competitors are working. The engagement also focused on gaining relevant insights into the customer base and their preferences to meet their demands. Also, the competitor analysis engagement focused on rating the competitors and understanding the five forces model in terms of the threat of potential entrants, the advent of new services, and suppliers, buyers, and the organizations strengths and weaknesses. The competitor analysis helped a client in the banking sector to formulate a go-to-market strategy for organizational growth.
Want to know other benefits of leveraging competitor analysis solutions for the banking industry? Our market intelligence analysts can help.