4 Key Pillars of a Successful Product Marketing Strategy
Product marketing starts before the product is born or when the product is in its embryonic stage. Marketing is the homework that the company does to identify the needs of people and devise what the company should make. A company launches a product and then within a span of a week or a month, it starts pulling a tide of customers because of that product. This success doesnt come due to the physical quality of the product but ‘a killer product marketing strategy. Product marketing strategy touches every department in an organization, ranging from design and engineering to sales and distribution, and lies at the junction of product, sales, and marketing. This not only means that the marketing strategy can have a huge impact but also means that building and executing a successful marketing strategy can be a huge challenge.
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