Retail and CPG

Fleeting brand loyalty and the challenge of reaching customers

With brand affinities fading, businesses are calling customer data into play to build stronger relationships before buyers start to rethink their brand affiliations.

Brands leverage first-party customer data to curb ‘shopper disloyalty’

Shoppers crave variety, leading to scores of me-too products vying for shopper attention. The Internet is a purchase enabler for CPGs, but it is also driving brand switching behavior. Accurate data sourced direct from shoppers will ease the challenge by ensuring better product-customer fit.

Our services

  • Retail

    Get the real-time retail market data - including “insights from the neighborhood” – you need to localize stores and meet the requirements of specific buyers to realize enviable growth.

  • Consumer Goods

    What is my customer’s potential wallet size? How attractive is this customer segment for my business? We will work out these and more metrics to smooth your market entry and expansion.

  • eTail

    Our experts will help your teams surface the hidden and not-so-hidden factors driving the demand for e-commerce within retail and CPG industry and build effective growth strategies.

Why choose Infiniti?

  • Get a fix on emerging market segments with significant potential

    In their purchase decisions, these consumer groups differ significantly from established markets. With our expansive view of retail and CPG trends, you should be able to dial into such whitespace opportunities.

  • Boost business success with industry best practices

    Our market intelligence solutions for the retail and CPG space are configured to enable businesses to continuously monitor competitor manoeuvrings and learn from alternative practices to realize profitable growth.

  • Boost business success with industry best practices

    Our market intelligence solutions for the retail and CPG space are configured to enable businesses to continuously monitor competitor maneuverings and learn from alternative practices to realize profitable growth.

Insights