Segmentation and Analysis of Swine Healthcare Market in Russia

Healthcare Case Study | August 29, 2016

Business Challenge

A leading Europe-based animal health products manufacturer wanted to evaluate the market for swine healthcare in Russia.

Situation

The client was looking to expand its product lines in Russia and wanted a complete understanding of the market segments to focus on, including the key challenges/ bottlenecks and upcoming trends in the market.

Approach

We conducted an in-depth study of the market through comprehensive secondary research and 30+ interviews, which helped us understand the market landscape and analyze the market potential and future opportunities for the companys products in the market.

Impact

Based on our insights, the client was able to identify the segments that would witness significant demand for its products and devise a strategy for successful positioning in the Russian market.

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