Foreign Market Entry: Researching New Markets and Opportunities for a UK-based Energy Service Company (ESCo)
In todays complex business scenario organizations of all types, i.e., SMEs, multinational firms, and small-scale startups, are striving to make their service and product offerings more accessible than ever. As such, the foreign market expansion is occurring at an ever-increasing pace. Foreign market expansion is crucial for organizations looking to expand their business reach and operations to other international markets. Considering the significant investments involved in market expansion, it is not surprising that foreign market research is gaining traction and is becoming the most sought-after service by players across industries.
This success story outlines our research methodology carried out as a part of a detailed analysis of the foreign market entry process for one of our clients. It also sheds light on the development of a foreign market entry model that describes the process.
The client is a leading energy service company (ESCo) based out of the United Kingdom. The clients business objective revolves around reimagining the energy generation and transmission process to become a net-zero company that develops zero-carbon products and services. As such, companies operating in developed countries are reconsidering their foreign market expansion strategies. Despite the complexity involved
in foreign market expansion, developing economies have become increasingly attractive
for doing business. Among other reasons, it is likely to note that the growth
rates in emerging markets in the coming years will be higher than those of mature,
well-developed markets. The client, a leading UK-based energy
service company, approached Infiniti seeking help to scope out a new foreign market
entry strategy. By collaborating with us, the client also wanted to evaluate
the new market in terms of its scope, risks, market size, M&As, and potential
threats. At Infiniti, our foreign market entry experts follow a comprehensive approach to analyzing new opportunities in the target market based on in-depth research, opportunity analysis, and market size. Companies that have worked with us have minimized their market entry failure risk and have successfully capitalized on new market opportunities. Request more info to learn more about our market entry engagements. Multiple data sets from both
primary and secondary market research were collected and analyzed to help the
client gain clarity on the risks and opportunities associated with new market
entry. Infinitis foreign market entry experts adopted a holistic approach to bridge
the gap and debunk preconceptions that the client initially had by offering
objective insights that helped evaluate the opportunities in the new market. Our market entry strategy experts
adopted a three-phased approach to help the client gain insights into the new
market, which led to the development of a successful market entry strategy. This project’s initial phase
focused on in-depth market research that empowered the client with market data
and insights to chalk-out a market entry strategy. Our approach helped the client in
the following market research areas: If youd like to know more about our engagement models and pricing plans, request a free proposal, and well reach out to you. With a strong focus on analyzing
market opportunities, the second phase of this research helped uncover insights
into the new opportunities and threats awaiting the new market. Within this
analysis, Infinitis foreign market entry experts also offered information on: Our foreign market entry experts
offered exclusive insights and personalized recommendations on market entry
factors like speed and time, international market entry strategies, and entry
type. Apart from providing this information, we also helped the client understand
opportunities in terms of joint ventures, buyout opportunities, turnkey project
implementations, licensing, M&As, and investments. Other recommendations offered by
our market entry experts included product and service viability, potential
entry-supporting partnerships, optimal business models, and an overall foreign market
entry strategy that helped our clients position themselves for long-term success. Upon completing this foreign market
entry project, the client was equipped with all the details required to build
their market plan and assess its outcome. Our experts offered personalized
solutions that helped the client gain a strong foothold in the new market and further
expand into new, lateral market segments. Our three-pronged approach helped
them set foot in the new market and establish a strong presence by capitalizing
on high potential opportunities and M&As, driving their ROI by 3x. Are you looking for detailed insights? Fill out this form to request a free brochure. Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement. Introduction to PFAS Per- and polyfluorinated alkyl substances (PFAS) are a large family of over 9,000 human-made chemicals found in everyday items such as non-stick pans, grease-resistant pizza boxes, and waterproof clothing. These chemicals first appeared in the 1950s and are known for their persistence in the environment and in the human body, earning them […] Introduction Gene editing, an advanced technique in molecular biology, allows scientists to modify, eliminate, or replace mutated genes at the DNA level. This field has experienced remarkable progress due to precision tools like CRISPR and TALENs, which act as molecular scalpels to perform targeted genetic modifications. Precision Tools and Technologies CRISPR-Cas9 is a standout among […] What is the report about? Liquid filters are essential equipment used to separate suspended solids from a fluid stream, typically through a physical barrier called the filter medium. This process is crucial in various industries, particularly in the production of goods intended for human consumption such as beverages and drinking water. Market Segmentation The global […] Nonwoven fabrics, traditionally used in wipes and medical textiles, now span a broader range of industries, including automotive, geotextiles, and architecture. Their adaptability makes them essential in air and liquid filtration, agriculture, and beyond. Sustainability and Eco-Friendliness Growing environmental consciousness drives the future of nonwoven fabrics. Sustainable innovations in sourcing and manufacturing integrate biodegradable and […] Generative AI leverages algorithms to create content, ideas, and solutions traditionally reliant on human creativity. It trains models to learn patterns and generate new content, benefiting industries like banking, retail, and healthcare. Generative AI enhances creativity by crafting art, composing music, and writing stories, while AI tools assist content creators by automating tasks, suggesting ideas, […] Written By: Vishesh Kumar Where has the pricing strategy model gone wrong and how to fix it? How much to charge for my product or service? What is going to be my strategy of pricing? Those are key questions staring at senior executives responsible for making decisions around the pricing model at any enterprise. In […]About the Client
Business Challenge
Our Approach to Creating a Foreign
Market Entry Strategy
Phase 1: Target Market
Research
Phase 2: Market Opportunity
Analysis
Phase 3: New Market Entry
Recommendations and Strategy Creation
Business Outcome
We help our clients make smarter decisions to achieve rapid business growth
Insights
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