Emerging Packaging Design Trends: The Next Normal of Packaging
The pandemic reshaped industry megatrends in several ways that had significant short- and long-term implications for packaging design, thereby paving the way for new packaging trends. As the world emerges from the crisis, the new packaging trends are poised to transform packaging design, significantly reshaping the packaging industry. To bounce back and cater to the new demands of their end-users, packaging companies must rethink packaging design beyond must-haves, such as pricing, accessibility, and quality. Our experts have identified a few needs that all packaging companies must address. It includes- a good sustainability narrative, design, consumer safety, and design for e-commerce and direct-to-consumer models. These shifts and the resulting challenges could help companiesgrow by redefining their packaging portfolios and focusing on packaging innovation.
To help our clients, we recently analyzed the packaging sector and identified the forces reshaping packaging design. The aim is to help companies navigate complexities and stay ahead of the competition. This article sheds light on three focus areas for companies looking to jump-start their packaging design transformation journey.