Survey Research on Use of Etoposide as First Line of Treatment for Lung Cancer in Europe
Healthcare Case Study | August 29, 2016
Business Challenge
A leading cancer drug manufacturer wanted to understand the level of acceptance of etoposide as the first line of treatment for lung cancer.
Situation
The client wanted to analyze the trend of using platinum doublet chemotherapy with etoposide for the first-line of treatment of patients with unresectable, locally advanced, stage III, non-squamous, non-small cell lung cancer in 10 different countries in Europe.
Approach
We obtained data from secondary research as well as extensive primary interviews (conducted with oncologists and doctors, nurses, and caregivers working in the field of lung cancer) to obtain detailed and relevant insights on the preference for etoposide and to assess the existence of alternative methods.
Impact
The insights helped the client identify critical parameters for the acceptance of platinum doublet chemotherapy with etoposide as the first line of treatment, and also to uncover areas of improvement to encourage the usage of etoposide over available alternatives.
We help our clients make smarter decisions to achieve rapid business growth
Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.
Get in Touch
Insights
Introduction to PFAS Per- and polyfluorinated alkyl substances (PFAS) are a large family of over 9,000 human-made chemicals found in everyday items such as non-stick pans, grease-resistant pizza boxes, and waterproof clothing. These chemicals first appeared in the 1950s and are known for their persistence in the environment and in the human body, earning them […]
Read More
Introduction Gene editing, an advanced technique in molecular biology, allows scientists to modify, eliminate, or replace mutated genes at the DNA level. This field has experienced remarkable progress due to precision tools like CRISPR and TALENs, which act as molecular scalpels to perform targeted genetic modifications. Precision Tools and Technologies CRISPR-Cas9 is a standout among […]
Read More
What is the report about? Liquid filters are essential equipment used to separate suspended solids from a fluid stream, typically through a physical barrier called the filter medium. This process is crucial in various industries, particularly in the production of goods intended for human consumption such as beverages and drinking water. Market Segmentation The global […]
Read More
Nonwoven fabrics, traditionally used in wipes and medical textiles, now span a broader range of industries, including automotive, geotextiles, and architecture. Their adaptability makes them essential in air and liquid filtration, agriculture, and beyond. Sustainability and Eco-Friendliness Growing environmental consciousness drives the future of nonwoven fabrics. Sustainable innovations in sourcing and manufacturing integrate biodegradable and […]
Read More
Generative AI leverages algorithms to create content, ideas, and solutions traditionally reliant on human creativity. It trains models to learn patterns and generate new content, benefiting industries like banking, retail, and healthcare. Generative AI enhances creativity by crafting art, composing music, and writing stories, while AI tools assist content creators by automating tasks, suggesting ideas, […]
Read More
Written By: Vishesh Kumar Where has the pricing strategy model gone wrong and how to fix it? How much to charge for my product or service? What is going to be my strategy of pricing? Those are key questions staring at senior executives responsible for making decisions around the pricing model at any enterprise. In […]
Read More