Exploring Competitive Intelligence in Brazil’s Retail Banking Business

Case Study | August 29, 2016

Business Challenge

A leading player in the retail banking sector wanted to obtain insights specific to its key competitors.

Situation

The client wanted to gain insights on its top 5 competitors and gain insights specific to their financial structure, sales and marketing team structures, cost and operation models.

Approach

We conducted detailed primary and secondary research to obtain competitor specific insights on the. We also conducted validation of our findings through primary research with customers.

Impact
The retail banking client was able to determine the strategies of the competitors which proved successful and also to gain insights on their overall performance and make critical changes to overcome competition and achieve substantial market share.

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