In a hypercompetitive market, wherein consumer tastes are constantly evolving, brands are under growing pressure to accelerate product innovation based on real-time market trends.
Our capabilities
Innovate offerings or simply go out of public favor! The writing on the wall for the food and beverages industry is bold and clear. Stopgap approaches in product innovation are of hardly any consequence in a highly competitive sector. So, get the actionable insights you need into new product development based on prevailing market trends.
Areas we cover
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Health and Wellness Foods
What you need is curated data on personalized wellness products, their clinical effectiveness, and more to stay in step with the trends redefining the contours of this market.
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Packaged Foods
Our highly skilled food packaging specialists offer custom and full-scale solutions to help clients optimize their packaged food storage, significantly improve speed to market, and provide customers convenience with quality.
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Food Service and Hospitality
Looking to deliver hyperlocal experiences as well as healthier and more sustainable foods along with improved guest satisfaction? Our insights will turbocharge your growth while exciting diners’ specific taste buds.
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Sports and Energy Drinks
The sports and energy drinks segment is evolving by the day in terms of low-sugar and plant-based content, vitamin and mineral ingredients, multiple flavors, and lightweight packaging. So, staying in the loop is crucial!
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Alcoholic and Non-alcoholic Beverages
Consumption patterns in the sector are changing markedly based on not just growing health consciousness but also personal choices and demographics. Understanding the ever mutating business environment is crucial to success.
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Frozen Food
A finite number of trends are collectively shaping the fortunes of the frozen food industry. Such as the demand for healthier options, gourmet recipes, and more convenience. It’s important to stay clued to these trends.
The food and beverages landscape is one where the transition toward personalization, informed by data analytics and AI, is quite significant and unmissable. “One size” is out of the question for the most part. Continuous product innovation is the mantra to fueling demand! This is where our exclusive market insights and expert recommendations fit perfectly into your big picture of new product development to help you bolster your competitive advantage.
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