Retail Strategy and Building the Right Price Perception

Product research

Retail Strategy and Building the Right Price Perception

To arrive at the most appropriate retail strategy, it is critical that retailers accurately identify the key value categories (KVCs) along with the key value items (KVIs). Often it has been observed that retailers prefer to rely on the commercial intuition of experienced category managers, rather than taking KVCs and KVIs into account. Thus, the […]

READ MORE >>