A Framework for Tacticians Evaluating International Markets
Strategists and top management teams of multinational corporations admit that globalization has had a huge impact on their businesses. They also acknowledge that it has now become more challenging to enter international markets, identify a perfect international...
Formulating New Product Ideas: Three Bits of Advice From Our Market Research Experts
A business that does not introduce new products in the market will most likely lose ground in the long run while its competitors invest in creating new products to increase market share. The success of a new product launch, therefore, plays a crucial role in driving...
Competitive Landscape Analysis: How does it help shape markets to your advantage?
Conducting a competitive landscape analysis may seem like an exhaustive process. Mainly because of the time required to gather market data, share insights, and act upon those insights by integrating them into your business strategy. However, on the flip side, getting...
Qualitative Research: Everything You Need to Know
What is qualitative research? Qualitative research acts as the starting point of any research project and focuses on analyzing customer attitudes and feelings towards a brand. It helps gauge brand advocacy by shedding light on how consumers feel about the products and...
Is the Pandemic Revving-up BFSI Disruptions? Here’s How Market Trends Analysis Can Help
Given the growing needs and dynamism in the financial services industry, market trends analysis has become a cornerstone to success for BFSI companies. Playing an undeniably important role in digital transformation, market trends analysis can help businesses shape the...
How Market Intelligence Solutions Can Answer Three Crucial Business Questions for Companies Across Industries
What is Market Intelligence? Rapidly growing industries, technological advancements, transforming markets, and increasing digitization have propelled data and analytics in decision-making. Market intelligence is becoming an increasingly necessary tool for companies...
Thought Leaders Discuss Improving Customer Loyalty with Three Unparalleled Best Practices
Introduction to Customer Loyalty In an increasingly competitive world, businesses are highly dependent on efficiency, data-driven strategizing, and customer loyalty to maintain growth and stay ahead of competitors. As industries grow, consumer-centricity has become a...
Experts Discuss Making Unparalleled Strategic Decisions in the Food and Beverage Industry with Competitive Intelligence Solutions
The food and beverage industry witnessed a significant decline in growth rate and revenue through 2020 due to the COVID-19 pandemic. Consumers’ preferences shifted toward home-cooked meals while dining out and ordering in reduced significantly. As the industry...
Building an Unparalleled Workforce: The Benefits and Value of Talent Management Strategies
Industry leaders, professionals, and human resource experts have repeatedly stated that an organization is only as strong as the workforce. Finding, hiring, and managing talented and productive employees is crucial to the success of an organization. Talent management...