Brand Health Tracking Research: Key to Improved Business Performance
Brand health tracking research is becoming increasingly important to thrive in today’s competitive markets. This article outlines a few points to bear in mind while conducting brand health tracking assessments that resonate with the goals and objectives of your...
Value Creation Through M&A: Key to Industrial Transformation in the Post-Pandemic World
Global industrial and manufacturing companies are redefining their approach to process innovation to find new opportunities to exceed market share. While mergers and acquisitions might remain limited due to the current scenario, industrial companies that act now can...
Actions to Fast Track Economic Revival of the Construction Industry
Industrial equipment manufacturing, construction and building materials, and engineering companies play a crucial role in post-pandemic economic recovery. However, like the other industries, the construction industry has also been impacted by the pandemic leading to...
How B2B Market Research is Redefining Growth and Market Success for Businesses | Experts at Infiniti Research Explain
Based on our recent research, most B2B companies feel an in-depth understanding of business environments is crucial for driving business growth and success in 2021. Given the complexity of business environments today, there is a growing need for organizations across...
How Concept Testing Research Can Help Ensure Your Gamble Pays Off
Market research plays a crucial role in the planning and concept testing phase of new product development. Concept testing a new product or service idea with your target market could ultimately save your business from a huge loss and help define your sales and...
A Framework for Tacticians Evaluating International Markets
Strategists and top management teams of multinational corporations admit that globalization has had a huge impact on their businesses. They also acknowledge that it has now become more challenging to enter international markets, identify a perfect international...
Formulating New Product Ideas: Three Bits of Advice From Our Market Research Experts
A business that does not introduce new products in the market will most likely lose ground in the long run while its competitors invest in creating new products to increase market share. The success of a new product launch, therefore, plays a crucial role in driving...
Competitive Landscape Analysis: How does it help shape markets to your advantage?
Conducting a competitive landscape analysis may seem like an exhaustive process. Mainly because of the time required to gather market data, share insights, and act upon those insights by integrating them into your business strategy. However, on the flip side, getting...
Qualitative Research: Everything You Need to Know
What is qualitative research? Qualitative research acts as the starting point of any research project and focuses on analyzing customer attitudes and feelings towards a brand. It helps gauge brand advocacy by shedding light on how consumers feel about the products and...