Thoughts

Explore our resource hub to gain in-depth insights on the latest industry trends, best practices, and the business benefits of leveraging market intelligence.

Agile Innovation in Healthcare: The New Business Imperative

Agile Innovation in Healthcare: The New Business Imperative

Healthcare payers and providers face numerous challenges due to a dynamic business landscape. Thus, an organization’s ability to respond and adapt quickly to change has gained increased importance. Companies that have managed to crack the paradox of agility in...

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Value-based Healthcare Administration and the Rise of Medical Wearable Devices

Value-based Healthcare Administration and the Rise of Medical Wearable Devices

Spiralling cost is admittedly a key issue for the healthcare sector, increasingly forcing the industry toward an outcome-based (value-based) delivery model in which money changes hands based on improved patient health outcomes and this applies to just about everyone’s paycheck: doctors, nurses, midwives, medical imaging facilities, radiologists, labs, hospitals, and urgent care clinics. With more data, comes new responsibilities. As intelligent medical devices start “talking” to each other, there is a risk of cybercriminals potentially hijacking patients’ personally identifiable information (PII) to commit fraud. The risk is very real, and robust security measures are certainly required to secure against damning data breaches. Moreover, the US Food & Drug Administration (FDA) holds medical device manufacturers responsible for identifying risks, including those related to cybersecurity, associated with their devices.

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Factors to Consider While Performing Market Trend Analysis

Factors to Consider While Performing Market Trend Analysis

Tracking and monitoring market shifts and the changes in consumer trends is crucial to identifying commercial advantages. At Infiniti Research, we leverage sophisticated market research methodologies and customer intelligence to distinguish short-term fads from...

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Everything You’ve Ever Wanted to Know About Journey Mapping

Everything You’ve Ever Wanted to Know About Journey Mapping

Over the past decade, the explosion of digital platforms has created a digitally inclined customer base— well informed on market developments and evolving trends. The advancements in technology have enabled customers to access information to call the shots and hunt...

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What You Need to Know About B2B Market Segmentation

What You Need to Know About B2B Market Segmentation

B2B market segmentation helps segment prospective buyers into different groups based on shared characteristics, needs, and behaviors. It involves segmenting a heterogeneous B2B market into several smaller homogeneous markets based on current demand patterns and...

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Why Test Marketing is Important

Why Test Marketing is Important

Do you have an innovative, new product idea? If so, it's essential to get an early read on your product's market value to improve its success. Here’s why- The earlier in the product development phase you determine the value of your product idea or emotional connect it...

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Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.