Everything You’ve Ever Wanted to Know About Journey Mapping
Over the past decade, the explosion of digital platforms has created a digitally inclined customer base— well informed on market developments and evolving trends. The advancements in technology have enabled customers to access information to call the shots and hunt...
What You Need to Know About B2B Market Segmentation
B2B market segmentation helps segment prospective buyers into different groups based on shared characteristics, needs, and behaviors. It involves segmenting a heterogeneous B2B market into several smaller homogeneous markets based on current demand patterns and...
Planning a Business Expansion? Here are five market entry modes to consider
A progressive, more dynamic economic environment has prompted a higher number of businesses to reconsider leveraging international market entry strategies to achieve rapid growth. However, the choice of a strategy is influenced by various internal and external factors...
Why Test Marketing is Important
Do you have an innovative, new product idea? If so, it's essential to get an early read on your product's market value to improve its success. Here’s why- The earlier in the product development phase you determine the value of your product idea or emotional connect it...
Agribusiness Companies are Adapting to Market Shifts. Here’s Why
The agribusiness industry has a strong history of adapting to economic and environmental changes. In recent years, agrifood exports have grown dramatically, generating millions in annual sales from the agricultural sector in Canada. Many signals bode well for...
Three Must-Have Capabilities For Expanding into Emerging Markets
The powerful convergence of technology and business processes in today’s marketplace has enabled businesses to expand their operations. As traditional barriers to market entry crumble with the ongoing developments, multinational companies are rushing in to find new...
Crossing Borders: Factors That Impact Retail Globalization Strategies
Globalization is no magic bullet that will accelerate retail success. However, according to retail market experts, you can't rule out its role completely. Success in the retail industry depends on several factors that impact the business environment, due to which it’s...
KOL Identification and Profiling: An advanced approach to engaging with the right brand influencers
Given the rapid pace of technological advancements, key opinion leader (KOL) identification & profiling has gradually advanced from its traditional approaches to become a widely acclaimed healthcare and pharma marketing technique. Market developments have further...
Global Forces Impacting Biofuels
The business world has been in a pandemic mode for more than a year. While no one could have forecast how the year 2020 would play out, it's evident that few market trends continue to drive fundamental shifts in the renewable energy market. Though the energy...