THOUGHTS

What is in Store for E-commerce Packaging in 2018?

Jan 15, 2018

With each passing year, ecommerce has started swallowing up a significant chunk of the retail market share. Several players in the online retail space have managed to garner customers’ trust and establish themselves in a short span of time. In order maintain this customer base in the future, it is a requisite for companies to ensure that their offerings, right from the packaging of the product to the delivery stage, are streamlined to meet the customers’ expectations. Customers form an impression about a product on the retail shelf through its packaging; this is exactly what the packaging of the goods does for ecommerce companies. Any damaged or frayed packaging could lead to severe dissatisfaction, and loss of trust in the company from the customers. This makes ecommerce packaging solutions one of the critical factors that require serious consideration from online retail platforms. Thinking of ways in which you can make ecommerce packaging solutions more effective for your business? Here are few trends that you can look up to for some packaging inspiration:

Frustration-free CPEX

The difficult packaging of products could end up putting customers into a wrap rage, especially in situations where they are eager to get their hands on the product ordered. Good ecommerce packaging solutions aim at making unboxing of products a pleasant experience for the customers. Taking this into consideration, popular ecommerce players such as Amazon have introduced frustration-free CPEX (Customer Packaging Experience). This ecommerce packaging solution packs the products into specifically designed frustration-free packaging directly at their facilities. It means that customers will receive the same product that they find on a retail store-shelf, the only difference being it would be in much better packaging.

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