Creating a unique experience Fashion retail brands and outlets are striving hard to gain customers’ attention and create a unique experience for them. Brands that are able to drive engagement and create a positive customer engagement often obtain superior brand loyalty. Fashion retail stores have used various techniques to engage the customers by providing them […]
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Creating a unique experience
Fashion retail brands and outlets are striving hard to gain customers’ attention and create a unique experience for them. Brands that are able to drive engagement and create a positive customer engagement often obtain superior brand loyalty. Fashion retail stores have used various techniques to engage the customers by providing them tablets to research and buy products, implementing click and collect model, and providing in-store entertainment. Apart from providing a positive experience, fashion retail stores should also focus on store 
interiors that enhance the overall customer journey, leading to sales.
Inventory management
Brands in the fashion industry usually roll-out their new collection based on seasons. Most brands typically plan to roll out new designs for 2-3 seasons in a year, which results in longer time-to-market. In today’s dynamic world, there can be a vast difference in consumer preferences in the space of few months. External factors also affect sales in the fashion industry. For instance, if the summer hasn’t been hot enough, apparel brands will slash their prices to get rid of the unsold stock. One of the biggest challenge faced by companies in the fashion retail industry is to exhibit agility and excellence in stock visibility, operations planning, and inventory intelligence.
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