Key Benefits of Competitive Analysis, Competitor Analysis in Marketing| Infiniti Research

4 Compelling Reasons Why Competitive Analysis is Important

4 Compelling Reasons Why Competitive Analysis is Important

Category convergence Today, category convergence is more common than ever before. When global brands diversify and expand their offerings, they start to compete in industries in which they do not have any prior expertise. Many marketers have already begun to regard the term ‘category’ is a misnomer. An energy drink in the beverage category could […]

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