Emerging Packaging Design Trends: The Next Normal of Packaging
The pandemic reshaped industry megatrends in several ways that had significant short- and long-term implications for packaging design, thereby paving the way for new packaging trends. As the world emerges from the crisis, the new packaging trends are poised to...
Mastering the New Retail Customer Experience Imperative with Customer Intelligence
Consumer Intelligence revolves around gathering and analyzing consumer data to understand what consumers are doing, what consumers need, and gain insights to create and deliver an outstanding customer experience. A preferred way of...
Why Conducting Market Analysis is Crucial for Business Success
Starting a new business or developing a new product requires businesses to conduct an in-depth market analysis. Understanding market needs provides insights for developing and launching your product. Too often, businesses launch a new product within a small market...
Steps to Improve Scenario Planning and Strategic Forecasting in a Constantly Changing World
With one eye on strategic recovery and the other on business expansion, it's evident that leading businesses are moving to the next phase of business planning. But the future is still a blind spot for many companies, especially those who do not have the right...
Keys to Creating a Winning eCommerce Strategy
As new establishments chip away the dominance of market leaders, multinational establishments are facing a decline in sales outside their home markets. Keeping abreast of market needs at a regional or country-level will empower you to analyze and realign your global...
Agile Innovation in Healthcare: The New Business Imperative
Healthcare payers and providers face numerous challenges due to a dynamic business landscape. Thus, an organization’s ability to respond and adapt quickly to change has gained increased importance. Companies that have managed to crack the paradox of agility in...
Industry Best Practices for Manufacturing Companies
Manufacturing continues to evolve, opening up a whole new world of possibilities for progressive manufacturing companies with an eye on innovation. However, keeping up with the rapid transformations in the post-pandemic world presents a new challenge for manufacturing...
What CMOs of Emerging Companies Can Learn From Market Leaders
Emerging companies focus on rapid growth, innovation, and agility. Each of these factors is often perceived to be missing from the agenda set by well-established companies. Yet leading market players continue to innovate, witness steady growth and even exhibit...
Understanding Structural and Strategic Barriers to Entry in Global Markets
Barriers to entry are hurdles for businesses looking to break into a new target market. Overcoming these hurdles is what defines a successful market entry. Barriers to entry also act as indirect indicators that help assess market potential and competition prior to...