US Market Entry Strategy for a Flexible Packaging Company
The demand for flexible packaging is on the rise across the United States due to advancements in the packaging industry in terms of technology and material. Besides, owing to the increasing demand for flexible packaging in pharma, food and beverage, chemical, and cosmetic sectors, the US flexible packaging market is foreseen to witness a positive market growth. In this context, for companies looking to enter the US flexible packaging market, it becomes vital to understand the evolution of prominent trends and product demands. This is where companies realize the real power of leveraging US market entry strategy engagement.
The client is a flexible packaging company based out of Central Europe. The company was looking to expand their operations to the United States. Before entering the US market, they wanted to understand the competitive landscape, evaluate how pricing strategies differ in the US, and analyze the sales strategy that would be most effective. In addition, the client wanted to devise a market entry plan to cost-effectively enter the US flexible packaging industry.
Furthermore, the key objectives the client was looking to achieve by leveraging Infiniti’s US market entry strategy engagement were:
#1: Understand the US flexible packaging market size and growth potential
With Infiniti’s US market entry strategy engagement, the client wanted to gain comprehensive insights into the factors driving growth in the market, competitive landscape, competitors’ market shares, and regulatory environment to evaluate the average market potential.
#2: Identify business partners
The client needed support in identifying the right business partners, such as financiers, distributors, suppliers, and marketing agency to support their new venture. Therefore, they partnered with Infiniti Research to leverage their expertise in offering US market entry strategy engagement.
#3: Devise marketing and branding strategy
With Infiniti’s US market entry strategy engagement, the client also wanted to identify the marketing and sales strategies adopted by major flexible packaging companies in the US. By doing so, they needed to devise an efficient marketing plan to reach out to their end-users.
To provide the client with a detailed US flexible packaging market analysis, the experts at Infiniti Research conducted a market size analysis. This phase of the US market entry strategy engagement helped the client to evaluate the flexible packaging market size and growth rate. Also, the team conducted market scanning and monitoring to evaluate the competitive landscape and regulatory changes in the US flexible packaging market. The insights obtained from the US market entry process helped the client to evaluate the potential for their products in the US market and understand the capital requirements for entering the US market.
Infiniti’s US market entry strategy engagement also involved market intelligence study. This phase of the engagement assisted the client in identifying the right business partners for supporting their new venture.
This further followed a marketing strategy engagement, where the experts helped the company to monitor marketing and sales initiatives undertaken by top flexible packaging companies in the US. This phase of the US market entry strategy engagement helped the client to set up a robust product marketing plan to reach out to their end-users.
By leveraging Infiniti’s expertise in offering US market entry strategy services, the client was able to evaluate the US flexible packaging market developments and transformations. Also, we helped them to identify the right business partners to support their expansion strategy. Furthermore, with our expertise in offering US market entry strategy services, we helped the client in developing a road map for success in the flexible packaging market in the United States.