Tag: Trend Analysis Methods

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Infiniti’s Trend Analysis Engagement Helped a Manufacturing Firm Enhance Marketing Returns and Optimize Service Offerings

Business Challenge 

Currently, several tech and digital trends including the Industrial Internet of Things, robotics, and AI are delivering efficiencies and new opportunities for companies in the manufacturing industry. Owing to the advent of such manufacturing industry trends and advancements in technologies, companies in the manufacturing industry will need to constantly innovate their products offerings to meet future trends and newer technology demands. Moreover, these rapidly changing manufacturing industry trends demand the need to develop new strategies and invest in technology to gain a stronger foothold.

With the business world moving faster than ever before, the client, a manufacturing firm in Ireland experienced constant challenges when it comes to keeping up with the evolving manufacturing industry trends. Also, the client noted an unexpected drop in their company’s sales, revenues, and profits as they lacked the capabilities to identify emerging industry trends and market changes. Thus, with the aid of Infiniti’s market trend analysis engagement, the client wanted to analyze the market trends and market opportunities. Moreover, with the aid of Infiniti’s market trend analysis engagement, the client wanted to identify whether there would be a spike or decline in business activities in the near future to accurately develop their business goals and marketing plans accordingly.

Understand future trends and key shifts within the manufacturing industry with Infiniti's trend analysis solution. Request a FREE brochure to learn more about our trend analysis solutions.

Solutions Offered 

Our market research experts conducted in-depth market surveys and used market trend analysis techniques to uncover new manufacturing industry trends and methodologies to support the client’s business growth. Based on the data obtained from Infiniti’s market trend analysis solution, the client was able to create a new business plan to effectively market their products to the target customers. The developed market trend analysis engagement also empowered the manufacturer to identify future trends and capitalize on new acquisition targets.

Moreover, with the aid of Infiniti’s market trend analysis solution, the client was able to make a well-charted out comparison between their company and competitors. The trend analysis solution also helped the firm to compare their company’s performance with the industry average.

An analysis of all the future trends in the manufacturing industry including, IIoT, robotics, and AI helped them constantly innovate their service offerings to meet the current demands. In addition, the client was able to make better decisions on their marketing strategy which enhanced the company’s marketing ROI by 14%.

Knowing how your industry is influenced by emerging market trends is essential for staying competitive. Request for a FREE proposal to know how our trend analysis solution can help your business.

What is trend analysis? 

Identifying precisely where your brand sits in consumers’ mind is always useful. With the aid of market trend analysis, businesses can better understand how and why the brand needs an alignment. Trend analysis methods are commonly used to analyze the statistical market data and behavior over a definite time period in order to generate valuable insights for strategizing and forecasting future business plans.

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Using Trend Analysis for Strategic Business Planning: What You Must Know

What is trend analysis?

Trend analysis is the process of comparing business data over a period of time to identify the occurrence of any consistent results or trends. Business strategies can then be developed to respond to these trends in such a manner that they are in line with the company’s business goals. One of the key trend analysis objectives is to look at how a potential driver of change has developed over time and how it will likely develop in the future. Here, due to the creation of a plausible and detailed picture of the future, trend analysis proves to be a powerful tool for strategic planning. Historical data from the company’s database and that of the competitors can be used not only to track the current market trends but also effectively predict future trends.

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Understanding the impact of potential opportunities, new technologies, population changes, and many other external factors affecting the market, is a vital part of a company’s success. Request a free brochure to find out how Infiniti’s solutions can help your company achieve this.

In business, trend analysis is typically used in two ways:

Revenue and cost analysis

A company’s income statement can be used to extract revenue and cost information. This data can then be arranged in a trend line for multiple reporting periods which helps examine trends and inconsistencies. Trend analysis methods are highly useful for examining preliminary financial statements for inaccuracies and identify if adjustments should be made before the statements are released for general use.

Investment analysis

An investor can create a trend line of historical share prices and leverage this data to predict future changes in the price of a stock. The trend line can also be associated with other information for which a cause-and-effect relationship may exist. This determines if a causal relationship between variables can be used as a predictor of future stock prices. Trend analysis can also be used for the entire stock market, to detect signs of an impending change from a bull to a bear market, or vice-versa.

Trend analysis importance

Trend analysis plays a vital role in improving business by:

  • Identifying areas where the business’s performance exceeds expectations so that success can be duplicated.
  • Identify and analyze areas where the business is underperforming so that necessary and timely action can be undertaken to bring the performance on track.
  • Acting as evidence for informed decision making.

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Companies best prepared for the future are those that track key variables and most accurately forecast industry trends. Request a free proposal to know more about our solutions for various industries.

Can trend analysis improve customer satisfaction?

Apart from revealing the market trends affecting the business, experts at Infiniti research conduct trend analysis to determine the spike or decline in the satisfaction levels of customers and sub-groups with the company’s customer base. Furthermore, strategic research methods and focus groups or representative samples are examined to analyze and understand the potential increase/decrease in customer satisfaction levels that would result from specific actions including upgrading the customer service or changing distribution methods.

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Weekly Round-up: A Storyboard on the Benefits of Trend Analysis Solutions

LONDON: Infiniti, a leading market intelligence solutions provider, has announced the release of their new storyboard on market trend analysis and on how it has helped companies to obtain insights on the current market scenario, consumer preferences, and the macroeconomic environment for strategizing and forecasting future business plans. 

Today’s influential brands always seem to have an edge when it comes to market expansion. Wonder why? How do these brands break from the crowd and appear as innovators and market leaders? Well, one reason is the fact that they stay on top of new market trends. Companies of today constantly monitor, analyze, anticipate, and analyze market dynamism to stay a step ahead of their peers. They must build a comprehensive understanding of the continuously evolving world around them, not only to hone their competitive advantage, but also to be aware of possible opportunities and be prepared for emergent threats in the market.

Forward-thinking businesses need to continually uncover new ways to compete, stay relevant, and overcome challenges to sustain profitability.

Infiniti’s market trend analysis solutions help decision makers to better evaluate their market and take action before an opportunity is missed. Our team of expert researchers work with clients on a daily basis to alert them about changes in their market and provide them with an in-depth analysis to facilitate smarter, faster decision-making. We have listed some of the recent success stories and have also highlighted ways in which market trend analysis has helped our clients to become market leaders.

#1: Unlocking new market opportunities with trend analysis: You might be very happy with the sales and performance you have today, but that does not mean that you have enough potential markets for the future? This constant instability makes it necessary to seek new business opportunities. But how do you identify new market opportunities? Well, a telecom company encountered similar challenges. In this case, the client was on the lookout for strategies to analyze new growth opportunities by performing an analysis of past and current market behaviors and dominant patterns of the market and consumers. Our trend analysis solutions helped the client unlock new market opportunities and also provided sufficient evidence to make well-informed business decisions.

Trend Analysis: Implementing a Flexible Plan to Predict Future Business Projections

#2: How trend analysis drives revenue for semiconductor manufacturers?: Many companies don’t have a good handle on their brand. They ask themselves: How do customers perceive us? How does our brand stack up against the competition? Well, are you one among them? If yes, you must definitely read this success story on how a semiconductor manufacturer leveraged Infiniti’s trend analysis solution to identify future trends and capitalize on new acquisition targets.

Semiconductor Market Trend Analysis Engagement | An Infiniti Research Success Story

#3: Estimating market size and optimizing service offerings: Sometimes entrepreneurs need better information on the size of their market, their target customers, and how best to reach them. We recently completed a study for a banking client who added a new service and wanted insights on their target markets. The experts at Infiniti helped the client to make future predictions and better strategic forecasting to optimize their service offerings.

Leveraging Market Trend Analysis to Estimate Market Size and Optimize Product Offerings

#4: What are the top trend analysis methods? Market trend analysis isn’t as scary as it sounds. It’s simply the comparison of industry data over a set time period to recognize any consistent trends or results that could be used to map your business strategy. In the article below, you can discover the top trend analysis methods followed by top entrepreneurs and figure out how you can put them to use to boost profits.

Top 3 Trend Analysis Methods to Improve the Health of Your Business

#5: Can trend analysis help businesses to enhance marketing returns? Trend analysis helps you realize how your business has performed and predict where current business operations and practices will take you. Done well, it will give you ideas about how you might change things to move your business in the right direction. This success story from Infiniti explains how a food retail client utilized trend analysis solutions to gain insights into the potential bottlenecks while entering niche market segments.

How the Current Market Trends Analysis Helped a Food Retail Firm Enhance Their Marketing Results

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Wondering how market trend analysis can transform your business strategies?

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#6: Infiniti unveils the top trends in the financial services industry: The entry of tech giants into the financial services industry shows how much technology is reshaping the industry. Read our latest blog to know how technology and the latest trends will reshape the future of the financial sector.

Financial Services Industry Analysis: Trend and Challenges For this Year

#7: FinTech industry trend analysis: With compliance costs skyrocketing, several fintech companies have started facing numerous challenges. A multinational fintech industry player was facing similar issues and approached Infiniti to leverage their expertise in offering actionable trend analysis solutions. The solution offered helped the client to stay up-to-date on new mergers, regulations, and market trends.

Market Trend Analysis: A Pragmatic Assessment of the FinTech Industry Trends

#8: Perks of having a good trend analysis in place: Identifying precisely where your brand sits in the consumers’ mind is always useful. With the aid of market trend analysis, you can better understand how and why your brand needs an alignment. It can also help establish what metrics or benchmarks should be used in the future to measure progress towards goals. 

The Perks of Having a Good Trend Analysis in Place

#9: Top trends to expect in the future of manufacturing industry: The only way manufacturers can stay ahead of competitors and win market share in today’s quickly evolving marketplace is to embrace changes. Below are a few trends that will surely change the future of manufacturing.

5 Trends to Expect in the Future of Manufacturing

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The Perks of Having a Good Trend Analysis in Place

What is trend analysis?

Trend Analysis is a technique used to project the current and future movement of events through by using a time series data analysis. It involves the comparison of data over a specific period of time to spot a pattern or trend. Trend analysis methods can be used to forecast how the business will perform, however, it is also important to be aware of the method’s limitations. When business variables including sales, revenue or customer compContact USlaints change over time, the patterns that make up the trends can be observed. This allows businesses to project historical data to obtain future values.

Benefits of using trend analysis

Facilitates comparison

Using market trend analysis, analysts can make a well-charted out comparison between two or more companies for a given period of time. It also acts a great tool to compare the company’s performance with the industry average. Trend analysis methods make it simpler to ascertain the strengths and weaknesses of a particular firm with respect to other related firms operating in the industry. This can help companies to quickly identify the gaps and implement the necessary changes.Request Proposal

Measuring financial performance

Trend analysis can be used to undertake a comparative study to measure the financial performances of the firm over a period of time. Through this the management to take decisions for the future and alter their processes or actions accordingly. Trend analysis (in terms of percentage) is found to be more effective when compared to the absolutes figures/data, facilitating top management in better decision-making.

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Top 3 Trend Analysis Methods to Improve the Health of Your Business

Trend analysis is a statistical process performed to examine hypothesized linear and nonlinear relationships between two quantitative variables. Trend analysis methods can be used to examine and analyze a process, especially non-manufacturing processes like nonconformances, complaints, and deviations to aid in the decisions for corrective and preventive action (CAPA). Trend analysis methods can also help an organization to focus on the company’s limited resources, where they are needed the most. Like traditional control charts that are used for monitoring a manufacturing or production process, trend analysis charts are usually designed Ask An Analyst_IRusing alert limits, threshold limits, or action limits. When any one of these limits exceeds, it triggers an investigation to determine if further actions are required. With the help of experts, we at Infiniti, have come up with following trend analysis methods to help your businesses to grow:

Trend Analysis Methods

Geographic trend analysis

Geographic trend analysis is one of the most reliable and easiest trend analysis methods. This is performed by visiting a country, region, or city to identify the particular trend going on there and try to predict the rate at which it can progress in the future.

Temporal trend analysis

Temporal trend analysis is one of the trend analysis methods that allow analysts to study and model the behavior of a variable in a data set over a period of time. This is one of the trend analysis methods that is considered to be tricky for novices. This method can be a little misleading if it is applied to random activities or if a critical factor isRequest Proposal left out.

Intuitive trend analysis

This is one of the most common trend analysis methods. It relies heavily on the ability of analysts to process and understand all the information about a topic and predict its outcome. These methods are extremely difficult to execute effectively because there are numerous external factors that shape the outcome.

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Top Trend Analysis Methods to Boost Business Profits

What is trend analysis? Trend analysis, as the name suggests, is an important part of technical analysis, which helps estimate the movement of stocks based on historical data. Trend analysis is based on the notion that analyzing the past data will give traders an idea of what is most likely to happen in the near future. It is extremely helpful for businesses since moving with the trend will result in substantial profits. There are three major trend analysis methods, namely geographic trend analysis, temporal trend analysis, and intuitive trend analysis. But before we deep-dive into each of these trend analysis methods, let’s take a look at how to best use trend analysis for continued business success.Get more info

To effectively analyze the applicable data, it is imperative to determine the market segment that must be analyzed. Once the market segment is selected, it becomes much simpler to study the general performance of the target segment. This includes analyzing how the market segment was affected by external and internal factors. The data which is then collected can be leveraged to predict the future direction of the target market segment.

Now that we’ve laid down the foundation for what’s trend analysis and how to leverage it for your business’ success, let’s look at some of the popular trend analysis methods:

Geographic trend analysis

This is perhaps one of the easiest and most reliable trend analysis methods. To do this, simply visit a country, city, or region where a particular trend is taking off and try to predict the rate at which it will spread – if not to the whole world, at least to some other areas. A couple of decades back, one of the automotive pioneers visited Tokyo and came back singing gospels of how smaller, fuel-efficient vehicles are the next big thing in the automotive market. Fast forward a decade and you’ll see how much of an impact the trend of smaller, fuel-efficient vehicles has had on the global automotive market.Get more info

Temporal trend analysis

Temporal trend analysis allows analysts to study and model the behavior of a variable in a data set over a period of time. This is one of the trend analysis methods that’s a little tricky for novices. Temporal trend analysis can be a little misleading if it’s applied to random activities or if a critical factor is left out. It can be used to estimate changes in the economy by analyzing the impact of regulatory changes on exports and imports or assessing the influence of terrorist activities on the economy.

Intuitive trend analysis

One of the most common trend analysis methods, intuitive trend analysis relies heavily on the analysts’ ability to process and understand all the information about a topic and predict its logical outcome. Such trend analysis methods are extremely difficult to execute effectively since numerous external factors play a critical role in shaping the outcome.


Infiniti Research is a leading provider of strategic intelligence solutions. For over 15 years, we have helped several Fortune 500 companies to improve business processes through data-driven insights. Our industry-leading trend analysis methods can help you devise actionable business strategies and boost profits.