Tag: trend analysis

Food and beverage industry

Infiniti’s Trend Analysis Solution Helped a Fast Food Company to Exceed their Revenue Expectation and Enhance Profit Margins by 22%

Fast Food Industry Analysis

Despite the growing focus on healthier and nutritious food choices, the fast food industry has been witnessing positive growth over the past few years. However, the growing consumer demand for fast delivery and evolving consumer expectations still presents challenges for companies operating in the fast food market. To overcome such challenges and set themselves apart from the competition, it becomes imperative for fast food companies to keep tabs on global market trends and explore potential growth opportunities.

To survive in today's competitive marketplace, it has become imperative for companies in the fast food industry to explore new opportunities and adapt to market changes. Request a FREE proposal to know how our solutions can help companies in the fast food industry to achieve these goals.

Business Challenge

The client is a fast food company based out of Austria. As they were new to the market, they were facing difficulties in understanding and meeting the demands of their target customer base. Moreover, with major fast food companies in Austria embracing technology and social media to drive sales, the client’s inability to adapt to the latest technologies and trends impacted the company’s bottom line. Also, they were facing challenges in keeping tabs on the global trends that shaped the fast food industry landscape. The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the company in the fast food industry also wanted to identify their strengths and weaknesses, predict long-term performance, and make timely preparations to adapt to unexpected market changes.

Other challenges faced by the company in the fast food industry were:

Fast food industry challenge #1

With major fast food companies in the region employing faster payment methods such as mobile in-store payments apps and e-wallets to reduce the wait time of customers, the client wanted to identify all the major trends and innovations adopted by their competitors and introduce advanced payment modes to allure customers.

Fast food industry challenge #2

With the increasing health awareness among consumers, there is a rising demand for healthy and nutritious food options . This compelled companies in the fast food industry to revamp their food options for customers. The client, therefore, wanted to identify the demands and needs of their customers and also understand the approaches undertaken by their competitors to keep their customer base happy.

Fast food industry challenge #3

By monitoring the marketing and promotional approaches undertaken by their competitors, the client wanted to analyze the common trend in marketing and employ them in their business processes.

Solutions Offered

To help the company in the fast food industry tackle the industry challenges, the experts at Infiniti Research adopted a three-phased trend analysis engagement. The engagement involved thoroughly analyzing the fast food market in Austria. The factors such as customers’ demands, market trends, and consumers’ concern regarding fast food were taken into consideration. Also, the experts at Infiniti Research analyzed the client’s competitor’s sales rate for the past five years and identify products with high demand in the market. The experts at Infiniti Research also analyzed the common trends in capital investment, payment modes, and marketing in the fast food industry.

The insights obtained from Infiniti’s trend analysis engagement helped the company in the fast food industry to understand their weaknesses in performance and identify the potential market demand for their products. Also, by gathering detailed insights about their competitors, the client was able to identify the common trends in marketing approaches and promotional strategies. This helped the client to identify the best marketing strategy to promote their product offerings in the market. Also, the client was able to identify products with the highest market demand in Austria.

Furthermore, with Infiniti’s trend analysis engagement, the client was able to understand the current market behavior and dominant patterns of the fast food market. This helped them in making well-informed business decisions. Also, the company was able to exceed their revenue expectation and enhance profit margins by 22%.

With the increasing competition in the fast food industry, innovation and change have become imperative to gain a leading edge in the market. CONTACT US to know how our trend analysis solution can help you keep pace with market changes and adapt quickly to the evolving marketplace.

Fast Food Industry Trends 2019

Fast Food Industry Trends 2019

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food packaging market

Achieving Savings of $3.2 Million for a European Retailer | Infiniti’s Latest Market Trend Analysis Engagement

Infiniti’s Market Trend Analysis Engagement for a Retail Company

The European retail industry is rapidly evolving as consumer centricity is becoming mainstream. Also, the advent of experiential retailing and personalization is creating huge opportunities for companies in the retail industry. However, these increasing opportunities and innovations in the market necessitate retail companies to stay abreast with market innovations and changes. This is where companies realize the importance of leveraging market trend analysis solution. Infiniti’s market trend analysis solution has helped various retail industry giants to analyze the evolving retail industry trends and respond to the ongoing market changes to meet customers’ needs at a faster pace.

Request a FREE proposal to learn how market trend analysis solution will help you identify the latest trends and innovations in the market.

Business Challenge

The client is a retail company based out of Europe. With shifting consumer preference, increasing technological innovations, and changing dynamics of the retail marketplace, the client was facing difficulties in analyzing the latest retail industry trends and market opportunities. Their inability to respond and innovate according to the latest trends and ongoing market changes resulted in huge financial losses for the company. The company even witnessed an unexpected rise in their customer churn and this further resulted in a dip in their overall sales. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market trend analysis solution.

With Infiniti’s market trend analysis solution, they were also looking to:

Revamp in-store experience – With experiential retailing becoming mainstream in the European retail market, the client wanted to revamp their in-store experience by understanding the latest retail industry trends and customer preferences.

Personalize shopping experience – Personalization has been one of the major retail industry trends that have been on the rise since the past few years. Therefore, with Infiniti’s market trend analysis solution, the client wanted to understand shifts in customer perception of value to personalize the shopping experience for them.

Understand changes in European retail industry – With Infiniti’s market trend analysis solution, the client also wanted to identify market trends in terms of product development and marketing initiatives.

Solutions Offered and Value Delivered

To help the client understand the retail industry trends and market opportunities, the experts at Infiniti Research followed a three-phased approach. The engagement involved analyzing the latest innovations in the European retail industry, understanding how the client’s competitors adapted to evolving trends and market changes, and identifying the needs of target customers.

The insights obtained from Infiniti’s market trend analysis solution helped the client to understand the latest changes and market innovations taking place in the European retail market. Also, the client was able to understand how customers reacted to these evolving trends in the market. Infiniti’s market trend analysis solution also helped the retail company to understand how their competitors were adapting to these market changes and innovations.

With Infiniti’s market trend analysis solution, they were able to respond to the ongoing market changes and revamp in-store experience to attract customers. Furthermore, understanding the demands and requirements of their customers helped the client to personalize the shopping experience for them. Also, the client was able to understand the potential demand for their products and identify attractive investment opportunities.

With Infiniti’s trend analysis solution, the client was able to enhance sales, reduce customer churn rate by 44% and achieve savings of $ 3.2 million in a year.

CONTACT US to know how our market trend analysis solution will help you identify trends in terms of product innovation, competitor product features, and marketing approaches.

Retail Industry Trends 2019

TOP RETAIL INDUSTRY PREDICTIONS FOR 2019

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Trend analysis

Infiniti’s Trend Analysis Engagement Helped a Telecom Service Provider Implement a Flexible Plan to Predict Future Business Projections

The telecom industry is witnessing a positive growth and will continue to grow further in the future. The wave of changes relating to smart cities, IoT, and 5G connectivity are creating new and better opportunities for companies operating in the telecom industry as well as other related market segments. The challenge here lies in identifying telecommunications industry trends and capitalizing on opportunities to stay relevant in the future.

Are you wondering how companies in the telecom industry can adapt themselves to the requirements of the new age? Our experts believe that telecom service providers can continue to achieve high growth through trend analysis engagement. Request a FREE brochure to gain more insights into our services portfolio.

Business Challenge

The client is a multinational telecommunication service provider based out of Ireland. Owing to the intense telecom market competition, the client was looking at partnering with a market research firm like Infiniti Research to leverage our expertise in offering market trend analysis solution. The client wanted to analyze new growth opportunities in 2019, by performing an analysis of past and current market behaviors.

Other challenges faced by the client were:

  • The client was facing predicaments in gathering relevant data relating to telecommunications industry trends and adopting the latest technology. Due to this, they were lagging when compared to their peers.
  • The saturation of revenues for voice services along with the developments in mobile communication in the past decade necessitated the client to develop robust broadband services while tackling the challenges of cost and traffic. With this, the client realized the need to understand the trends in the telecommunication industry to achieve sustainable growth by focusing on developing trending services rather than traditional services.
  • Struggling with decreasing revenues, the client was forced to make tough business decisions. With Infiniti’s trend analysis solution, they needed to be flexible enough to quickly adapt to the market changes.

Solutions Offered and Value Delivered

The market trend analysis engagement followed these phases:

  • The initial phase of the trend analysis engagement involved the process of comparing the client’s current market behavior and dominant patterns of the market over time to identify consistent results.
  • The next phase of the engagement involved conducting a detailed assessment of target customer behavior to develop the best possible strategy for communicating with customers.
  • The third phase of the trend analysis engagement involved analyzing competitor weaknesses to help the client differentiate themselves by offering products and services to fill gaps that their competitors have not addressed.
  • In the final phase, by monitoring the client’s business performance over an extended period, our experts were successful in gathering useful information on market trends. This data was then used to refine their business decisions and strategies.

With insights gained from trend analysis engagement, the experts in Infiniti Research developed a strategy to respond to the rapid changes in the market in line with the client’s business goals. With Infiniti’s trend analysis engagement, the client also gained in-depth insights into the telecommunications market scenario, consumer preferences, and the macroeconomic environment of the company. Market trend analysis turned out to be a strategic solution for understanding the market maturity and gauging the future market potential along with the client’s overall market position.

By leveraging Infiniti’s trend analysis solution, the client was able to cut down costs and implement a flexible resource ramp-up or ramp-down plan based on future business projections. Infiniti’s trend analysis engagement also helped the client to identify key business areas where they were underperforming and areas where their business was performing well. With this, they were able to leverage effective strategies and achieve business success. The solutions also provided sufficient evidence to make well-informed business decisions.

CaptureWith Infiniti’s trend analysis engagement, the client was able to quickly adapt to the market changes and improve their profit margins by 13%, which subsequently resulted in £7 million potential annual savings.

For staying competitive in the market, businesses must make crucial decisions, possess in-depth knowledge of market trends, and key developments. Our trend analysis engagement can help you achieve these business goals. Request a FREE proposal to know how.

Importance of Trend Analysis

Market trend analysis helps businesses understand how well their business has performed and predict where current business operations and practices will take the company in the near future. If done well, a trend analysis solution will help companies develop ideas about how they can mitigate challenges and develop strategies to move their business in the right direction. With insights gained from trend analysis engagement, companies can make well-informed decisions around their long-term business strategies. By evaluating the financial performance trends, companies can determine whether they are managing their investments wisely.

Telecommunications Industry Trends

TELECOM INDUSTRY TRENDS AND TRANSFORMATION PRIORITIES FOR 2019Why partner with Infiniti Research?

Established in 2003, Infiniti Research is a leading market intelligence solutions provider, specializing in offering smart solutions to address your business challenges. With 15+ years of expertise, Infiniti Research has been instrumental in presenting a complete range of competitive intelligence, strategy, and research services for over 550 businesses across the globe.

Infiniti’s trend analysis solutions have helped many companies not only identify the market changes but to stay ahead of them. Also, Infiniti’s market trend analysis engagement has helped firms stay abreast of market changes and fluctuations and adapt to them quickly.

Trend analysis engagement can help you develop better strategies and gain a competitive edge in the market. Wondering where to start? Our experts can help. CONTACT US today!

Market trend analysis

Infiniti’s Market Trend Analysis Solution Helped a Fashion Retailer to Keep Abreast of the Changing Market Trends and Meet Quarterly Sales Target

As the lines between digital and physical shopping experience blur in the retail industry, retailers need to offer a consistent buying experience across channels, both online and offline. Also, as trends change rapidly, retailers who do not have an in-depth understanding of the recent trends in the market can fall behind. Considering that fashion retail businesses run mostly on trends, fashion retailers must leverage market trend analysis. Today, successful retail businesses rely on latest trends and key shifts to make key business decisions. Market trend analysis solutions help organizations to not only identify the changing market trends but also to stay ahead of them.

Understand the latest trends and key shifts in the fashion retail industry. Request a FREE brochure to gain more insights into our services portfolio and their importance for your business.

Business Challenge 

The client is a fashion retailer based out of the United Kingdom. With the business world moving faster than ever before, the client faced several challenges when it comes to keeping up with the evolving market trends. Also, with their inability to understand the key shifts in the industry, the client encountered an unexpected quarterly drop in sales. Even the foot traffic fell as customers started moving to different retailers that offer online shopping options and lower cost offerings. With this rapid decline in the sales rate, the client had to close stores in Southern parts of the UK and they also faced a social media backlash.  The company encountered nearly £ 4.7m of losses in the profit margins.

To tackle the industry challenges, the client approached Infiniti Research for a solution. With Infiniti’s market trend analysis solution, they wanted to identify future market trends and capitalize on new acquisition targets. Also, by leveraging Infiniti’s market trend analysis solution, the client wanted to innovate their product offering to meet the market demands and make up for the lost sales.

Solutions Offered 

To help the client tackle the industry challenges. the experts at Infiniti Research conducted a detailed analysis of the fashion retail industry and the key competitors of the client. Also, the experts helped the client prepare a well charted out comparison between their product offerings to that of their top competitors. The experts also provided the client with a detailed report on all the market trends in the fashion retail industry.

With Infiniti’s market trend analysis solution, the client was able to compare their performance with the industry averages. Also, the client was able to analyze how their competitors were using the latest market opportunities to their advantages. Analysis of the latest market trends helped the client make better decisions on their product positioning and marketing strategy. The client was also able to analyze the statistical market data and customer buying patterns over a definite time period in order to generate valuable insights for strategizing and forecasting future business plans.

Business Outcome 

With Infiniti’s market trend analysis solution, the client was able to:

  • Enhance foot traffic by providing discounts and offers
  • Enhance their sales rate within one year
  • Meet quarterly sales target and enhance their profit margins
  • Innovate their product offerings to enhance customer experience
  • Improve the count of their social media followers by 67%

Today, market landscapes change faster than ever, making it essential for businesses to understand the market curve in order to gain a winning edge. Request a FREE proposal to know how our market trend analysis solution will help you gain in-depth market insights.

What is market trend analysis?

Market trend analysis deals with analyzing statistical market data and behavior over a definite time period. Market trend analysis helps businesses gain valuable insights for strategizing and forecasting future business plans. Also, by understanding how a potential growth driver has developed over time and how is likely to develop in the future, businesses can determine market opportunities and customer preferences. Furthermore, it also helps predict the direction that the market will take in the future.

Importance of Market Trend Analysis

Trend analysis plays a vital role in improving business by:

  • Identifying areas where the business’s performance exceeds expectations so that success can be duplicated
  • Identify and analyze areas where the business is underperforming so that necessary and timely action can be undertaken to bring the performance on the track
  • Acting as evidence for informed decision making

Knowing how your industry is influenced by the latest market trends is essential. Don’t you agree? If yes, CONTACT US to leverage our market trend analysis solution.

New product pricing strategies

Infiniti’s Trend Analysis Engagement Helped a Manufacturing Firm Enhance Marketing Returns and Optimize Service Offerings

Business Challenge 

Currently, several tech and digital trends including the Industrial Internet of Things, robotics, and AI are delivering efficiencies and new opportunities for companies in the manufacturing industry. Owing to the advent of such manufacturing industry trends and advancements in technologies, companies in the manufacturing industry will need to constantly innovate their products offerings to meet future trends and newer technology demands. Moreover, these rapidly changing manufacturing industry trends demand the need to develop new strategies and invest in technology to gain a stronger foothold.

With the business world moving faster than ever before, the client, a manufacturing firm in Ireland experienced constant challenges when it comes to keeping up with the evolving manufacturing industry trends. Also, the client noted an unexpected drop in their company’s sales, revenues, and profits as they lacked the capabilities to identify emerging industry trends and market changes. Thus, with the aid of Infiniti’s market trend analysis engagement, the client wanted to analyze the market trends and market opportunities. Moreover, with the aid of Infiniti’s market trend analysis engagement, the client wanted to identify whether there would be a spike or decline in business activities in the near future to accurately develop their business goals and marketing plans accordingly.

Understand future trends and key shifts within the manufacturing industry with Infiniti's trend analysis solution. Request a FREE brochure to learn more about our trend analysis solutions.

Solutions Offered 

Our market research experts conducted in-depth market surveys and used market trend analysis techniques to uncover new manufacturing industry trends and methodologies to support the client’s business growth. Based on the data obtained from Infiniti’s market trend analysis solution, the client was able to create a new business plan to effectively market their products to the target customers. The developed market trend analysis engagement also empowered the manufacturer to identify future trends and capitalize on new acquisition targets.

Moreover, with the aid of Infiniti’s market trend analysis solution, the client was able to make a well-charted out comparison between their company and competitors. The trend analysis solution also helped the firm to compare their company’s performance with the industry average.

An analysis of all the future trends in the manufacturing industry including, IIoT, robotics, and AI helped them constantly innovate their service offerings to meet the current demands. In addition, the client was able to make better decisions on their marketing strategy which enhanced the company’s marketing ROI by 14%.

Knowing how your industry is influenced by emerging market trends is essential for staying competitive. Request for a FREE proposal to know how our trend analysis solution can help your business.

What is trend analysis? 

Identifying precisely where your brand sits in consumers’ mind is always useful. With the aid of market trend analysis, businesses can better understand how and why the brand needs an alignment. Trend analysis methods are commonly used to analyze the statistical market data and behavior over a definite time period in order to generate valuable insights for strategizing and forecasting future business plans.

CONTACT US to leverage our trend analysis solution.

Connected Car Technology

Using Trend Analysis for Strategic Business Planning: What You Must Know

What is trend analysis?

Trend analysis is the process of comparing business data over a period of time to identify the occurrence of any consistent results or trends. Business strategies can then be developed to respond to these trends in such a manner that they are in line with the company’s business goals. One of the key trend analysis objectives is to look at how a potential driver of change has developed over time and how it will likely develop in the future. Here, due to the creation of a plausible and detailed picture of the future, trend analysis proves to be a powerful tool for strategic planning. Historical data from the company’s database and that of the competitors can be used not only to track the current market trends but also effectively predict future trends.

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Understanding the impact of potential opportunities, new technologies, population changes, and many other external factors affecting the market, is a vital part of a company’s success. Request a free brochure to find out how Infiniti’s solutions can help your company achieve this.

In business, trend analysis is typically used in two ways:

Revenue and cost analysis

A company’s income statement can be used to extract revenue and cost information. This data can then be arranged in a trend line for multiple reporting periods which helps examine trends and inconsistencies. Trend analysis methods are highly useful for examining preliminary financial statements for inaccuracies and identify if adjustments should be made before the statements are released for general use.

Investment analysis

An investor can create a trend line of historical share prices and leverage this data to predict future changes in the price of a stock. The trend line can also be associated with other information for which a cause-and-effect relationship may exist. This determines if a causal relationship between variables can be used as a predictor of future stock prices. Trend analysis can also be used for the entire stock market, to detect signs of an impending change from a bull to a bear market, or vice-versa.

Trend analysis importance

Trend analysis plays a vital role in improving business by:

  • Identifying areas where the business’s performance exceeds expectations so that success can be duplicated.
  • Identify and analyze areas where the business is underperforming so that necessary and timely action can be undertaken to bring the performance on track.
  • Acting as evidence for informed decision making.

Request a free proposal

Companies best prepared for the future are those that track key variables and most accurately forecast industry trends. Request a free proposal to know more about our solutions for various industries.

Can trend analysis improve customer satisfaction?

Apart from revealing the market trends affecting the business, experts at Infiniti research conduct trend analysis to determine the spike or decline in the satisfaction levels of customers and sub-groups with the company’s customer base. Furthermore, strategic research methods and focus groups or representative samples are examined to analyze and understand the potential increase/decrease in customer satisfaction levels that would result from specific actions including upgrading the customer service or changing distribution methods.

REQUEST MORE INFO to know how our solutions can help your business! 

supplement market

Weekly Round-up: A Storyboard on the Benefits of Trend Analysis Solutions

LONDON: Infiniti, a leading market intelligence solutions provider, has announced the release of their new storyboard on market trend analysis and on how it has helped companies to obtain insights on the current market scenario, consumer preferences, and the macroeconomic environment for strategizing and forecasting future business plans. 

Today’s influential brands always seem to have an edge when it comes to market expansion. Wonder why? How do these brands break from the crowd and appear as innovators and market leaders? Well, one reason is the fact that they stay on top of new market trends. Companies of today constantly monitor, analyze, anticipate, and analyze market dynamism to stay a step ahead of their peers. They must build a comprehensive understanding of the continuously evolving world around them, not only to hone their competitive advantage, but also to be aware of possible opportunities and be prepared for emergent threats in the market.

Forward-thinking businesses need to continually uncover new ways to compete, stay relevant, and overcome challenges to sustain profitability.

Infiniti’s market trend analysis solutions help decision makers to better evaluate their market and take action before an opportunity is missed. Our team of expert researchers work with clients on a daily basis to alert them about changes in their market and provide them with an in-depth analysis to facilitate smarter, faster decision-making. We have listed some of the recent success stories and have also highlighted ways in which market trend analysis has helped our clients to become market leaders.

#1: Unlocking new market opportunities with trend analysis: You might be very happy with the sales and performance you have today, but that does not mean that you have enough potential markets for the future? This constant instability makes it necessary to seek new business opportunities. But how do you identify new market opportunities? Well, a telecom company encountered similar challenges. In this case, the client was on the lookout for strategies to analyze new growth opportunities by performing an analysis of past and current market behaviors and dominant patterns of the market and consumers. Our trend analysis solutions helped the client unlock new market opportunities and also provided sufficient evidence to make well-informed business decisions.

Trend Analysis: Implementing a Flexible Plan to Predict Future Business Projections

#2: How trend analysis drives revenue for semiconductor manufacturers?: Many companies don’t have a good handle on their brand. They ask themselves: How do customers perceive us? How does our brand stack up against the competition? Well, are you one among them? If yes, you must definitely read this success story on how a semiconductor manufacturer leveraged Infiniti’s trend analysis solution to identify future trends and capitalize on new acquisition targets.

Semiconductor Market Trend Analysis Engagement | An Infiniti Research Success Story

#3: Estimating market size and optimizing service offerings: Sometimes entrepreneurs need better information on the size of their market, their target customers, and how best to reach them. We recently completed a study for a banking client who added a new service and wanted insights on their target markets. The experts at Infiniti helped the client to make future predictions and better strategic forecasting to optimize their service offerings.

Leveraging Market Trend Analysis to Estimate Market Size and Optimize Product Offerings

#4: What are the top trend analysis methods? Market trend analysis isn’t as scary as it sounds. It’s simply the comparison of industry data over a set time period to recognize any consistent trends or results that could be used to map your business strategy. In the article below, you can discover the top trend analysis methods followed by top entrepreneurs and figure out how you can put them to use to boost profits.

Top 3 Trend Analysis Methods to Improve the Health of Your Business

#5: Can trend analysis help businesses to enhance marketing returns? Trend analysis helps you realize how your business has performed and predict where current business operations and practices will take you. Done well, it will give you ideas about how you might change things to move your business in the right direction. This success story from Infiniti explains how a food retail client utilized trend analysis solutions to gain insights into the potential bottlenecks while entering niche market segments.

How the Current Market Trends Analysis Helped a Food Retail Firm Enhance Their Marketing Results

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Wondering how market trend analysis can transform your business strategies?

Well, look no further, Request for a free proposal to know more!

#6: Infiniti unveils the top trends in the financial services industry: The entry of tech giants into the financial services industry shows how much technology is reshaping the industry. Read our latest blog to know how technology and the latest trends will reshape the future of the financial sector.

Financial Services Industry Analysis: Trend and Challenges For this Year

#7: FinTech industry trend analysis: With compliance costs skyrocketing, several fintech companies have started facing numerous challenges. A multinational fintech industry player was facing similar issues and approached Infiniti to leverage their expertise in offering actionable trend analysis solutions. The solution offered helped the client to stay up-to-date on new mergers, regulations, and market trends.

Market Trend Analysis: A Pragmatic Assessment of the FinTech Industry Trends

#8: Perks of having a good trend analysis in place: Identifying precisely where your brand sits in the consumers’ mind is always useful. With the aid of market trend analysis, you can better understand how and why your brand needs an alignment. It can also help establish what metrics or benchmarks should be used in the future to measure progress towards goals. 

The Perks of Having a Good Trend Analysis in Place

#9: Top trends to expect in the future of manufacturing industry: The only way manufacturers can stay ahead of competitors and win market share in today’s quickly evolving marketplace is to embrace changes. Below are a few trends that will surely change the future of manufacturing.

5 Trends to Expect in the Future of Manufacturing

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School and office accessories on wooden background

The Perks of Having a Good Trend Analysis in Place

What is trend analysis?

Trend Analysis is a technique used to project the current and future movement of events through by using a time series data analysis. It involves the comparison of data over a specific period of time to spot a pattern or trend. Trend analysis methods can be used to forecast how the business will perform, however, it is also important to be aware of the method’s limitations. When business variables including sales, revenue or customer compContact USlaints change over time, the patterns that make up the trends can be observed. This allows businesses to project historical data to obtain future values.

Benefits of using trend analysis

Facilitates comparison

Using market trend analysis, analysts can make a well-charted out comparison between two or more companies for a given period of time. It also acts a great tool to compare the company’s performance with the industry average. Trend analysis methods make it simpler to ascertain the strengths and weaknesses of a particular firm with respect to other related firms operating in the industry. This can help companies to quickly identify the gaps and implement the necessary changes.Request Proposal

Measuring financial performance

Trend analysis can be used to undertake a comparative study to measure the financial performances of the firm over a period of time. Through this the management to take decisions for the future and alter their processes or actions accordingly. Trend analysis (in terms of percentage) is found to be more effective when compared to the absolutes figures/data, facilitating top management in better decision-making.