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Market Entry Strategy Helped a Transportation and Logistics Providers Devise Strategic Plans to Enter a New Market

One of the most significant and challenging concerns for transportation and logistics providers is the need for greater technological advances and innovations while remaining budget-conscious. Let’s take a look at a couple of challenges that transportation and logistics services providers across the globe face.

Transportation and logistics challenges

Business Process Improvement: The increasing need for new technology has become an enormous challenge for the transportation and logistics services providers to stay on top of new advances in business processes. However, taking advantage of these new opportunities looks appealing but the adoption and onboarding can be quite overwhelming.

Planning Pressures: The demand for transportation and logistics services arises from the continued increase in online shopping behavior and the accompanying expectation for quick delivery. Request ProposalThis requires more sophisticated operations and software, along with more diligence from drivers and more incentives to motivate them.

Business Issues

  • The client: A leading transportation and logistics services provider

An American multinational supply chain management and package delivery company headquartered in Georgia, United States approached Infiniti to conduct a market entry strategy engagement. The client wanted to address issues pertaining to the sales channels and the marketing practices and formulate a go-to-market strategy to scale their business prospects across potential market segments. The company also wanted to refine its existing marketing models, enhance service improvements, and reduce costs.

How Can Market Entry Strategy Help Transportation and Logistics Services Providers?

A robust market entry strategy engagement helps a company assess its strengths and weakness and devise strategic plans to enter a new market space. Firms can also analyze consumer preferences and develop a business model to meet their demands without any hitches. Furthermore, Infiniti’s market entry strategy engagement helps businesses identify the current market scenario in terms of market drivers, competitors, and product positioning strategies.

Summary of our market entry strategy solution

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Client Journey

Infiniti’s market entry strategy experts evaluated the information gathered from a wide array of primary and secondary sources such as industry forums and exclusive company presentations to help the client comprehend the potential challenges while entering a new market. The experts also held extensive interviews and discussions with prominent stakeholders in the transportation and logistics services industry space.

The Solution Benefits and the Business Impact

The market entry strategy solutions offered by Infiniti helped our client – a leading transportation and logistics services provider to enhance service offerings and improve their geographical coverage. The solution also assisted the client to venture into advanced fields including value-added services and financial services. The client was also able to differentiate themselves from their competitors in the market space and meet the level of customer expectations in the new markets.

The Future

With the increase in expenses of transportation and logistics companies on fuel and auto parts, transportation and logistics services providers have started embracing new methods and strategies to improve their efficiency and mobility. For instance, companies in this industry space have started investing in equipping their fleet with smart devices and deploying contemporary technologies that facilitate best-in-class deliveries.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation and logistics services industry

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Top 3 Technologies Disrupting the Smart Packaging Solutions Sector

In recent times, packaging has evolved from being a protective barrier for a product to a tool for marketing communications. With constant innovation in technology, packaging is expected to be much more than a protective barrier or a marketing tool. Manufacturers have been focusing on using advanced technologies to provide enhanced functionality – a term known as smart packaging. Smart packaging solutions can be utilized either as an active packaging, providing functionality such as moisture and oxygen control, or intelligent packaging, which indicates status or communicates product changes along with other information. Smart packaging solutions have the potential to positively change the way consumers interact with the product and simplify things.

Here are some of the trends in the smart packaging industry:IR_Brochure

Smart Labels and IoT integration
Smart labels eliminate the need for embedding costly sensors to the product to track vital information regarding location, temperature, movement, and moisture. For instance, a company called ThinFilm has created printed electronics that can be attached to any products to provide real-time information so that the company can check product’s freshness and prevent spoilage.

Augmented Reality in Smart Packaging Solutions
The game Pokémon GO gave much-needed acknowledgment to the augmented reality technology. Much like discovering Pokémon in a real-life map, AR technologies can project vital product information like item tag, order status, stock levels, and delivery destination with the help of an HUD display or a smartphone.

OLED Flexible Display Technology in Smart Packaging Solutions
Although this technology seems too futuristic to be used in the packaging sector, companies are making significant efforts to build prototypes that can incorporate flexible energy efficient display in packaging. A pioneer in this field, VTT Technologies of Finland, is investing heavily in its OLED technology to enable a lean and agile production of custom size and shaped display and signage elements at a meager cost. Such a technology has the potential to create products with interactive packaging and illumination that can attract customers in a retail store.

Get in touch with industry experts to know more trends in the smart packaging solutions and gaining market intelligence regarding the packaging sector.

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Business Forecasting

If Your Packaging Isn’t Smart, Green or Digital, You Should Worry!

Packaging is often used as a marketing tool to promote the brand, also indulge in some cross-branding while its primary objective is to protect the product. As much as we enjoy bursting the bubbles off the bubble wrap, little do we know that – Styrofoam and bubble wrap – are both inferior in terms of quality and harmful to the environment. With the increase in consumer awareness and the growing concerns over sustainability and the environment, manufacturers have gradually shifted to newer packaging options. The packaging industry is highly complex and requires organizations to adopt the right materials and right processes, to succeed and avoid unnecessary complications.

Packaging Opens Up the Next Competitive Frontier 

Today, suppliers and manufacturers are hunting for an opportunity to innovate the processes and packaging practices that score high on creativity and sustainability, to help retailers and consumer packaged goods (CPG) manufacturers to enhance product safety, increase sales and create customer delight. If a sustainable packaging process is adopted, it not only protects the product but also prolongs its shelf life, especially that of food items, which in turn reduces wastage and encourages recycling of the packaging materials. One of the trends in the packaging world, transit packaging, is gaining importance in various industries such as healthcare, food and beverages, chemical and e-commerce among others by promoting three benefits namely convenience, ease of use, and reliable transport. Read more about why transit packaging is in the limelight.

Why so much attention to packaging and labelling, you ask? Because low-quality packaging sends a bad message and harms the brand, while on the other hand premium packaging drives customer loyalty and satisfies the end-user.

Are you still stuck over the old bubble wrap and styrofoam inspired packaging? Is your box made up of materials that harm the environment? If the answers to the questions above is yes, you should worry. Read on to know more about the different sustainable and attractive packaging options available in the market today.

Green is the New Corrugated in the Packaging World

Packaging industry is turning to a compostable packaging technique with a natural look, preferring craft paper over other options. Additionally, trends like Modified Atmospheric Packaging (MAP) and active packaging are gaining momentum as they help in maintaining optimum air content and temperature thereby reducing supply chain wastage. Therefore, be it brown or green packaging, or lightweight packaging material, these trends facilitate shelf life extension of the products, creating a win-win situation for the manufacturer, retailer and end user.

Smart Packaging and Digital Prints 

Smart packaging is a great option to facilitate consumer engagement with the brand owing to the increased penetration of mobile and internet in the lives of the consumers. A product with smart labels provides customers with necessary product information (nutritional value, compliance standards and product usage instructions) that they can obtain by scanning the label or code through their smartphone or PDAs. Also, brands are leveraging digital print packaging to personalize products and connect to social media, thereby creating a favorable impact on the brand as well as enhancing customer experience. It not only speaks volumes about the high quality but also drives cost efficiency thereby reducing the spend on packaging and labelling.

Infiniti will help your business leverage the perks of smart packaging into productive, far-reaching insights.

market opportunity

Transit Packaging: Manufacturing Sector’s Unsung Hero Gets the Limelight

Packaging has traditionally been a sidelined element of the manufacturing industry. However, the present day revival of the manufacturing sector backed by rising industrial innovations and economic expansion has closely influenced the associated packaging industry globally. However, the foremost impact on the packaging industry is thanks to the rising demand for sustainability, taking into account the link between packaging and wastage. These factors intensify a long-standing need for industries to implement better packaging products such as foam and transit packaging.

Transit Packaging is an emerging speciality that caters to the needs of several industries including chemical, healthcare, fertilizer, construction, food and beverage and e-commerce firms. Transit packaging encompasses the use of crates, totes, corrugated boxes, and protective packaging products to conquer three major factors- convenience, ease of use and ease of transport.

The packaging industry is evolving over the past few years resulting in the invention of innovative packaging techniques that are based on the escalating customer needs and competition to go from A-Z in the shortest time possible. Adoption of fleet management systems and demand for compostable packaging are some of the key market trends in the transit packaging industry.

Adoption of Fleet Management Systems

The increased trade activities and high demand from diverse industries such as food and beverages, consumer care, electrical and electronics, and many more create complications in transit packaging management. In addition to that, this activity demands complex functions including fleet sizing, repositioning of empty containers, tracking containers, maintenance activities, and container distribution. These complexities can be resolved using fleet management techniques, in turn improving operational efficiency, minimizing risk, and controlling cost.

Demand for Compostable Packaging

The high usage of cheap and environmentally harmful packaging products including bubble wrap and styrofoam made of polystyrene (derived from hydrocarbons) has incited growing environmental concern and the escalating demand for harmless packaging products. Compostable materials are usually made up of organic raw materials, that can be decomposed with the help of fungi, bacteria, and other microbial organisms.

The packaging industry is evolving, and so should you…

Transit packaging management is extremely complicated and entails the adoption of the right materials and procedures. At Infiniti, our far reaching research solutions provide a complete analysis of the applications and criticalities of transit packaging, its impact on your corporate bottom-line and accountability per the environment. This will help you setup the right mechanism, avoid inconveniences in the supply chain and damage to the shipped merchandise.

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