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Fleet Management

What’s in Store for the Telecom Industry in 2018?

Telecom Industry trends

Telephone booths were quite a common sight in the 90s’ and the early 2000s’ right? But how often do we see or use a pay phone today? The cause of this radical change is the rise in the accessibility of telephone connections and mobile phones over the past couple of years. The telecom industry trends and developments in recent times have turned tables for the way we access and consume technology. Today, if someone were to ask you the five things you wouldn’t leave your home without, undoubtedly your mobile phone would be one of them. This establishes the fact that the services offered by the telecom industry companies have become an integral part of our lives.

2017 witnessed the advent of   2several telecom industry trends such as IoT and increased adoption of wireless technology, which had been being rolled out by companies in this sector. However, data security and network threats continue to be a significant concern for telecom industry players. Wonder what new telecom industry trends this new year would bring for you?

Continue reading as we explore what reforms we can expect in the telecommunications sector in 2018:


competitive pricing

The Key to Successful Reinvention of Telecom Services

Though the consumption of mobile data has boomed, telecom companies have been going through a tough time over the last few years. However, significant technological advancements in telecom services such as the use of artificial intelligence, data analytics, and other equipment have re-written the telecom industry’s winning formula. With these latest technologies in place, telecom companies are capable of achieving break-through cost-savings and capital investments by simultaneously maintaining and even increasing their scale. However, to capitalize on these opportunities, companies providing telecom services must realize the importance of these technologies in streamlining business processes and take calculative decisions on investing in them. Let us take a closer look at how providers of telecom services can successfully reinvent their business strategies :IR_Brochure

Managing networks with next-gen technologies

Embracing leading-edge technology helps telecom companies to meet the flourishing demand. One of the most fundamental steps towards next-generation technologies is the shift to small cell networks. The main issue with mobile networks that consisted of expansive cells was that it was difficult for operators to resolve problems pertaining only to a small area within a cell.The introduction of smaller cell networks has helped them to mitigate this problem. And additionally, helped telecom services providers to upgrade networks at lesser costs.

Smarter capital spending through analytics

With the help of advanced analytics, mobile operators can determine which capital investments in their network would gain them the most value. The customer usage patterns and other useful customer data derived from advanced analytics can help companies providing telecom services to tailor their offerings to suit the customers’ needs. Analytical data can also help businesses to avoid unnecessary losses by ‘putting all the eggs in one basket.’

Machine learning to improve efficiency

As a matter of fact, machines are slowly replacing human labor in various industries. Machines have the capability of reducing errors and carry inbuilt analytics capabilities. As far as telecom operators are concerned, they can incorporate machine learning into their operations to predict the network usage based on real-time data and meet unforeseen demands in network capacity.  Machine learning can be used to adjust wireless networks automatically based on demand fluctuations.

Digitization for customer support

Several telecom companies are looking forward to setting up sophisticated systems to predict and track the problems of their customers and also give them the resources to solve problems themselves. Resolving customer problems with the help of automated systems or even facilitating interaction with employees through digital medium helps to fix customer problems faster. With the help of digitization, telecom operators can transform their business functions and customer experience into a faster, easier, and cost-effective one.

Predictive analytics for marketing and sales

Using predictive analytics tools that are enriched with customer data, telecom services providers can use better tactics to pitch products and services to the customers. Predictive analytics extracts relevant data from the database to figure out the right strategies for marketing the right products to the customer. Furthermore, telecom industry players can use predictive analysis to increase sales from the existing customers as well.


To know more about the trends, challenges, and opportunities facing telecom services providersAsk an analyst


customer needs analysis

How can Competitive Positioning Benefit Telecommunication Strategies?

The market scenario in the telecommunications sector is quite turbulent owing to the emergence of various disruptive technologies, changing customer demands, and increasing competition. In this highly tempestuous situation, telecom operators are left with no option but to explore new competitive positioning strategies that would help them gain the upper hand in the market.  As far as the customers of the telecommunications industry are concerned, due to the vast options available, they are unable to decide on the features and offers that are best suited for them. Therefore, telecom providers must devise an effective competitive positioning strategy to survive in the long run. Let us explore the step-by-step approach that telecommunication companies can follow to gain a competitive advantage in the market:IR_Brochure

Step 1: Specify market boundaries

Firstly, telecom operators must build a position map and specify the boundaries of the market in which they operate to protect their revenue market share. This step helps players in the telecommunications space to evaluate where they stand in the market with respect to their competitors. Furthermore, it also allows them to identify their unique propositions that would help build a competitive positioning in the market. Effective competitive positioning would help companies to penetrate into difficult markets and garner more customer attention.

Step 2: Convert customer experience into value

After identifying benefits and plans that appeal the most to customers, operators in the telecom industry can further decide on how to improve them and create differentiators. Today, the question of how the customer experience is mapped is more critical than customer satisfaction with a service for telecom operators. Customer mapping is a great source to gain information on which products will reap the most value and for which services are customers willing to pay. Companies can further use this information to build competitor strategies and effective competitive positioning strategies.

Step 3: Product mapping across customer segments

The primary revenue streams for telecommunication companies are shifting from voice and value-added services (VAS) to data services. To secure the target market, it is imperative for telecom providers to address the quick changes in the customer demand. Depending on the changing trends, players in the telecom industry can offer new products and verticals to the target customer segments. Timely identification of the changing customer demands will also benefit the companies by giving them the first mover advantage in the market.

Step 4: Deliver value across all channels

With price lines becoming steeper, providing a unified experience across all distribution channels is required for competitive positioning in the telecom industry. A large number of alternative players in the market are putting customers in the position to demand more from companies, such as a seamless experience shift from one channel to another. Therefore, telecommunication companies are now required to have adequate insights about customers’ experience across all channels to create value across the entire supply chain.

Step 5: Identify untapped segments

Identifying and working on the segments that have potential but have not yet been explored by competitors will give telecom companies the early bird advantage. An excellent competitive positioning strategy would help providers to identify those unexplored segments that have high revenue and growth prospects.

Step 6: Hold the mindshare

Customer insights and industry analytics play a key role in maintaining the market share but also creates larger mindshare by addressing the market needs quicker than the competitors. A thorough analysis of the customers’ expectations, behavior, and profile coupled with mapping their current experience helps companies to maintain their position and also prepares the ground for new heights in the future.


To know more about the how competitive positioning can benefit telecom companiesAsk an analyst


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