Tag: telecom services

IR26

Telecommunication Industry Client Develops Personalized Brand Experiences with The Help of Marketing Strategy Solution

Marketing Strategy Telecommunications IndustryLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy solution for a renowned telecommunications industry client. The telecommunication industry creates a set-up that allows data to be sent anywhere in the world. Factors such as frequent innovations and increasing competition are posing challenges that hinder the growth of the telecommunications industry.

“Marketing strategy helps companies to increase their focus on identifying and analyzing the primary market and the secondary market and evaluate competition. Additionally, the marketing strategy solutions offered by Infiniti Research help firms address the customer requirements and devise new strategies to market the offerings,” says an expert at Infiniti Research.

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The marketing strategy solutions offered helped the telecommunication industry client to improve their marketing campaigns and provide their customers with personalized brand experiences. The client also gained actionable insights into the unique selling points in order to fix a right price for the products and services offered.

 

Additional benefits of the marketing strategy solution

  • Develop a robust marketing campaign that resonates with the target audience
  • Gained insights into ways to position the product in the marketplace and generate a better return on the investments

 

To know more about how our marketing strategy solutions helped the telecommunication industry client

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What’s in Store for the Telecom Industry in 2018?

Telecom Industry trends

Telephone booths were quite a common sight in the 90s’ and the early 2000s’ right? But how often do we see or use a pay phone today? The cause of this radical change is the rise in the accessibility of telephone connections and mobile phones over the past couple of years. The telecom industry trends and developments in recent times have turned tables for the way we access and consume technology. Today, if someone were to ask you the five things you wouldn’t leave your home without, undoubtedly your mobile phone would be one of them. This establishes the fact that the services offered by the telecom industry companies have become an integral part of our lives.

2017 witnessed the advent of   2several telecom industry trends such as IoT and increased adoption of wireless technology, which had been being rolled out by companies in this sector. However, data security and network threats continue to be a significant concern for telecom industry players. Wonder what new telecom industry trends this new year would bring for you?

Continue reading as we explore what reforms we can expect in the telecommunications sector in 2018:


competitive pricing

The Key to Successful Reinvention of Telecom Services

Though the consumption of mobile data has boomed, telecom companies have been going through a tough time over the last few years. However, significant technological advancements in telecom services such as the use of artificial intelligence, data analytics, and other equipment have re-written the telecom industry’s winning formula. With these latest technologies in place, telecom companies are capable of achieving break-through cost-savings and capital investments by simultaneously maintaining and even increasing their scale. However, to capitalize on these opportunities, companies providing telecom services must realize the importance of these technologies in streamlining business processes and take calculative decisions on investing in them. Let us take a closer look at how providers of telecom services can successfully reinvent their business strategies :IR_Brochure

Managing networks with next-gen technologies

Embracing leading-edge technology helps telecom companies to meet the flourishing demand. One of the most fundamental steps towards next-generation technologies is the shift to small cell networks. The main issue with mobile networks that consisted of expansive cells was that it was difficult for operators to resolve problems pertaining only to a small area within a cell.The introduction of smaller cell networks has helped them to mitigate this problem. And additionally, helped telecom services providers to upgrade networks at lesser costs.

Smarter capital spending through analytics

With the help of advanced analytics, mobile operators can determine which capital investments in their network would gain them the most value. The customer usage patterns and other useful customer data derived from advanced analytics can help companies providing telecom services to tailor their offerings to suit the customers’ needs. Analytical data can also help businesses to avoid unnecessary losses by ‘putting all the eggs in one basket.’

Machine learning to improve efficiency

As a matter of fact, machines are slowly replacing human labor in various industries. Machines have the capability of reducing errors and carry inbuilt analytics capabilities. As far as telecom operators are concerned, they can incorporate machine learning into their operations to predict the network usage based on real-time data and meet unforeseen demands in network capacity.  Machine learning can be used to adjust wireless networks automatically based on demand fluctuations.

Digitization for customer support

Several telecom companies are looking forward to setting up sophisticated systems to predict and track the problems of their customers and also give them the resources to solve problems themselves. Resolving customer problems with the help of automated systems or even facilitating interaction with employees through digital medium helps to fix customer problems faster. With the help of digitization, telecom operators can transform their business functions and customer experience into a faster, easier, and cost-effective one.

Predictive analytics for marketing and sales

Using predictive analytics tools that are enriched with customer data, telecom services providers can use better tactics to pitch products and services to the customers. Predictive analytics extracts relevant data from the database to figure out the right strategies for marketing the right products to the customer. Furthermore, telecom industry players can use predictive analysis to increase sales from the existing customers as well.


To know more about the trends, challenges, and opportunities facing telecom services providersAsk an analyst


IR26

How can Competitive Positioning Benefit Telecommunication Strategies?

The market scenario in the telecommunications sector is quite turbulent owing to the emergence of various disruptive technologies, changing customer demands, and increasing competition. In this highly tempestuous situation, telecom operators are left with no option but to explore new competitive positioning strategies that would help them gain the upper hand in the market.  As far as the customers of the telecommunications industry are concerned, due to the vast options available, they are unable to decide on the features and offers that are best suited for them. Therefore, telecom providers must devise an effective competitive positioning strategy to survive in the long run. Let us explore the step-by-step approach that telecommunication companies can follow to gain a competitive advantage in the market:IR_Brochure

Step 1: Specify market boundaries

Firstly, telecom operators must build a position map and specify the boundaries of the market in which they operate to protect their revenue market share. This step helps players in the telecommunications space to evaluate where they stand in the market with respect to their competitors. Furthermore, it also allows them to identify their unique propositions that would help build a competitive positioning in the market. Effective competitive positioning would help companies to penetrate into difficult markets and garner more customer attention.

Step 2: Convert customer experience into value

After identifying benefits and plans that appeal the most to customers, operators in the telecom industry can further decide on how to improve them and create differentiators. Today, the question of how the customer experience is mapped is more critical than customer satisfaction with a service for telecom operators. Customer mapping is a great source to gain information on which products will reap the most value and for which services are customers willing to pay. Companies can further use this information to build competitor strategies and effective competitive positioning strategies.

Step 3: Product mapping across customer segments

The primary revenue streams for telecommunication companies are shifting from voice and value-added services (VAS) to data services. To secure the target market, it is imperative for telecom providers to address the quick changes in the customer demand. Depending on the changing trends, players in the telecom industry can offer new products and verticals to the target customer segments. Timely identification of the changing customer demands will also benefit the companies by giving them the first mover advantage in the market.

Step 4: Deliver value across all channels

With price lines becoming steeper, providing a unified experience across all distribution channels is required for competitive positioning in the telecom industry. A large number of alternative players in the market are putting customers in the position to demand more from companies, such as a seamless experience shift from one channel to another. Therefore, telecommunication companies are now required to have adequate insights about customers’ experience across all channels to create value across the entire supply chain.

Step 5: Identify untapped segments

Identifying and working on the segments that have potential but have not yet been explored by competitors will give telecom companies the early bird advantage. An excellent competitive positioning strategy would help providers to identify those unexplored segments that have high revenue and growth prospects.

Step 6: Hold the mindshare

Customer insights and industry analytics play a key role in maintaining the market share but also creates larger mindshare by addressing the market needs quicker than the competitors. A thorough analysis of the customers’ expectations, behavior, and profile coupled with mapping their current experience helps companies to maintain their position and also prepares the ground for new heights in the future.


To know more about the how competitive positioning can benefit telecom companiesAsk an analyst


IR17

Marketing Strategy Helps a Telecommunication Industry Client Improve Their Marketing Campaigns

No other industry touches as many technology-related business sectors as the telecommunication industry, which, by definition, includes not only the traditional areas of long-distance and local telephone service, but also advanced technology-based services including the internet, wireless communications, and fiber-optics and satellites.

The telecommunication industry includes companies that make communication possible on a global scale, through the phone or the Internet. These companies create the set-up that allows data to be sent anywhere in the world. The largest companies in the industry are internet service providers wireless operators, cable companies, and satellite companies. The global telecommunication industry is mainly driven by the ongoing technological developments and innovations to offer a wide range of facilities at low-cost margins. Request ProposalAdditionally, due to the emergence of the internet over the past couple of decades, the telecommunication industry has proliferated and is now expected to grow further in the coming years.

However, certain factors are expected to pose a challenge to the growth of the telecommunication industry, even though the industry is witnessing promising growth. Some of these factors include:

  • Innovations: Due to the relentless growth in innovations, firms within the telecommunication industry space are under pressure to develop a platform that supports the latest technology. Additionally, with the integration of IoT services, connecting devices have become more agile and seamless.
  • Increasing competition: Over the past decade, there has been a considerable increase in the competition among over the top (OTT) services providers. Additionally, according to a recent research report, it is estimated that approximately 2.5 billion people worldwide use messaging apps, which is further increasing the level of competition.

These factors are compelling firms within the telecommunication industry space to leverage the use of robust marketing strategy solutions. Marketing strategy helps companies increase their focus on identifying and analyzing the primary market and the secondary market and evaluate the competition. Additionally, the marketing strategy solutions offered by Infiniti Research help firms address the customer requirements and devise new strategies to market the offerings.

The Business Challenge

  • The Client: Telecommunication industry firm
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  • Area of Engagement: Marketing strategy

The client, a leading telecommunication industry player with business operations spread across the globe, wanted to refine their marketing activities and develop a marketing strategy to attract new customers. The client wanted to leverage the use of marketing strategy to change customer perceptions and demands. They also wanted to ensure that the product and service offerings meet the customer demands and gain insights into ways to develop profitable long-term relationships with the customers.

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The Journey

The marketing strategy specialists at Infiniti carried out extensive interviews and discussions with leading stakeholders within the telecommunication industry to help the client improve their marketing campaigns. The specialists also compiled information across a wide array of secondary sources such as paid industry databases, trade shows, company presentations, and industry forums to provide the client’s customers personalized brand experiences.

Solution Benefits and Business Impact

With the help of the marketing strategy solutions provided by Infiniti, the client was able to develop a robust marketing campaign that resonated with the target audience. The engagement also helped the client gain insights into ways to position the product in the marketplace and generate a better return on the investments. The client also gained actionable insights into the unique selling points and fix a right price for the products and services offered. Furthermore, the client developed a marketing mix to differentiate the product and service offerings with that of the competitors within the telecommunication industry.

The Future

Telecommunications is said to be one of the fast-paced industries, and has witnessed radical overnight changes due to technology advancements. And as the end of this decade approaches, it is expected that the year 2020 will carry new challenges as well as massive opportunities for the telecommunications industry.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the telecommunication industry

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telecom industry

Telecom Marketing Initiatives That Will Turn Tables for Your Business

Competition is the key factor that pushes companies to look for alternatives to grab more eyeballs from the customers. The telecom industry is not a newcomer in the battlefield of competition, as telecom services companies are constantly on the lookout for innovative marketing solutions to shield themselves from the rising competitive forces.

6 Testaments to Swear by for an Effective Telecom Marketing Initiative

Are you looking for effective strategies to implement in your marketing initiatives and provide an IR_Brochureenhanced telecom services experience to your customers? Then look no more, here is your complete guide:

Don’t Isolate Telecom Marketing from Sales

Usually, marketing and sales are considered as totally separate spheres in telecom services. However, ideally, marketing and sales should work together and go hand in hand to undertake a successful marketing campaign.  The providers of telecom services must formulate ways to utilize sales data in implementing marketing campaign more effectively.

Establish Key Marketing/Sales Touchpoints

Telecom services are not just limited to sales but also specialize in handling after sales queries and complaints of customers. Therefore, it is important to establish key areas for targeting customers to up-sell/cross-sell telecom services to customers.

Measure Results at Each Step

Once the key touchpoints of telecom services are identified, and the marketing and sales team are trained on their roles in these touchpoints to maximize revenue, the next step is to measure the success or failure of every aspect of the campaign. By tracking the key metrics at every stage, the team gets an idea of the areas of improvement.

Call-to-action Campaigns

Call-to-action campaigns with short-runways or quick expiration time are effective methods to boost telecom sales. It must be ensured that every sales channel has a call-to-action that is conducive to their own sales methodologies. Call-to-action campaigns set a tone of urgency with the prospects, enabling the sales team to close deals faster. Digitization in the telecom industry has helped to make call-to-action campaigns much easier to run in the industry.

Mutual Feedback Mechanism

The sales and marketing team need to give each other regular feedback about each other’s efforts, be it positive or negative, qualitative, or quantitative. These feedback help the teams to identify how they can improve their services for the betterment of one another.

Track ROI

Return on investment is one the most important factors for any business. The insights gained from calculating ROI helps the telecom providers to identify the efforts that are worth investing in and which aren’t.

To know more about the trends in the telecom industryAsk an analyst

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