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Telecom Industry + Market Intelligence Solutions

Making Way for the New Normal and Overcoming Challenges in the Telecom Industry

As we enter a new year, the telecom industry must identify strategic opportunities to recover from the COVID-19 crisis. Industry players have faced various challenges over recent years, ranging from the sudden upsurge in telecom needs, rising dependency on telecommunications, and quick expansion of the networking world. Although the industry is plagued with challenges, it continues to grow at a considerable rate.

However, the growing industry is continually witnessing new challenges, and telecom industry players are struggling to maintain business continuity and prepare for the new normal through challenging times. Telecom industry players are attempting to develop sustainable solutions for constant challenges and tackle them while the world awaits a pandemic resolution.

Companies must be aware of the most significant challenges to tackle industry challenges and address them as per priority efficiently. Infiniti’s market intelligence experts analyzed the telecom industry and identified three significant challenges that require an immediate address. With our market intelligence solutions, telecom companies can identify, address, and strategize for the various industry challenges that plague their operations, and ensure sustainable strategic solutions at all times.

Overcoming telecom industry challenges can be difficult and cause various problems for industry players. To learn how our market intelligence solutions can resolve these challenges, request a free proposal.

Challenges in the Telecom Industry

The COVID-19 pandemic caused an upsurge in telecom and network requirements across the world. Work-from-home arrangements and the need for connectivity across cities, states, and countries led to the telecom industry’s growth. However, this growth was accompanied by sudden expansion, more hardware, structural changes, increasing security challenges, and different countries’ different policies. To provide a clear understanding of the most prominent challenges in the telecom industry, our market intelligence experts have detailed them below:

Telecom Industry + Market Intelligence Solutions

Challenge 1: Changing Regulatory Framework

High dependence on online networks and cloud-based applications has led to a need for improved security measures. These risks have led to increased intervention from governments. Increasing intervention, changing policies, and uncertainty regarding regulations have confused and made it difficult for telecom companies to ensure compliance. Therefore, it is crucial for telecom industry players to gain a comprehensive understanding of changing government policies and develop systems to stay a step ahead of compliance and regulatory challenges.

Infiniti’s market scanning and monitoring solutions help companies keep abreast of current and upcoming market changes. Telecom companies can assess, track, and gain insights regarding changing regulatory frameworks. Additionally, with data-driven insights and clarity regarding the various regulations, companies can develop sustainable solutions that overlook and ensure compliance at all points.

Challenge 2: Cyber-security Issues

Digitization and cloud-based information systems have become highly common, which has led to a high volume of personal data being available on the internet. While most software, companies, and consumers attempt to ensure their data’s security to a certain extent, any minor vulnerabilities can lead to major violations of privacy, circulation of data, and loss of control over certain systems. Various sub-sectors of the telecom industry have been struggling to overcome this challenge by developing better software, introducing multiple security points for certain sensitive applications or data, and increasing security on personal devices.

These potential risks have become increasingly challenging to overcome, and a few industry leaders have successfully established solutions to provide safety and security to their consumers. Infiniti’s competitive intelligence and benchmarking solutions help companies evaluate their competitors’ strategies and develop improved solutions for their consumers. In this highly competitive and challenging market, our solutions can help telecom industry players identify the ideal solution to the cyber-security issues and overcome them with an understanding of their competitors’ strategies.

Growth and scaling are necessary and unavoidable in the telecom industry, but ensuring efficiency can be challenging. Speak with our industry experts and learn how our market intelligence solutions help companies overcome challenges and grow efficiently.

Challenge 3: Growth in IoT and 5G

Innovation is unavoidable in a fast-paced world and competitive industry. Recently, the most prominent innovations have been the growth of Internet of Things (IoT) and 5G networks. IoT refers to the connectivity shared among millions of personal and business devices via the internet. This concept refers to the high networking and connectivity levels that most industries, institutions, and individuals use to collect and share data constantly. While IoT is a huge step forward for the world, it causes hardware challenges for the telecom industry it makes it difficult for companies to keep pace with the widespread interconnectedness of the internet. Additionally, the development of 5G, which promises higher speeds, improved latency, and better bandwidth, has introduced other telecom companies’ challenges.

Ensuring uniformity across networks and upgrading hardware to match customers’ expectations is becoming increasingly challenging as networking and connectivity continue to grow. The internet is now widely-used and has become a necessity for most countries. With our demand planning solutions, companies can evaluate market changes and make the necessary changes within their supply chain and business model to enable scaling. Telecom industry players can forecast future needs and plan accordingly to accommodate a significant difference within a small time frame.

Market Intelligence Solutions in the Telecom Industry

Infiniti’s market intelligence solutions have helped telecom industry leaders revamp their supply chain processes, realize substantial savings, and enhance their market share significantly. In this rapidly evolving industry, keeping abreast of industry changes, having insight into competitors’ strategies, and taking pre-emptive measures to ensure business continuity and growth is crucial.

With our competitive intelligence, demand planning, and market scanning and monitoring solutions, telecom companies can assess industry challenges and create an unparalleled solution to address each issue. Our market intelligence experts have helped telecom industry leaders overcome significant industry challenges, strategize for upcoming trends, and stay ahead of the curve at all times.

Infiniti’s market intelligence solutions help telecom industry players gain an unparalleled strategic edge. Request more information to learn how your organization can champion the telecom industry with the help of our experts.

Telecommunication Industry Client Develops Personalized Brand Experiences with The Help of Marketing Strategy Solution

Marketing Strategy Telecommunications IndustryLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy solution for a renowned telecommunications industry client. The telecommunication industry creates a set-up that allows data to be sent anywhere in the world. Factors such as frequent innovations and increasing competition are posing challenges that hinder the growth of the telecommunications industry.

“Marketing strategy helps companies to increase their focus on identifying and analyzing the primary market and the secondary market and evaluate competition. Additionally, the marketing strategy solutions offered by Infiniti Research help firms address the customer requirements and devise new strategies to market the offerings,” says an expert at Infiniti Research.

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The marketing strategy solutions offered helped the telecommunication industry client to improve their marketing campaigns and provide their customers with personalized brand experiences. The client also gained actionable insights into the unique selling points in order to fix a right price for the products and services offered.

 

Additional benefits of the marketing strategy solution

  • Develop a robust marketing campaign that resonates with the target audience
  • Gained insights into ways to position the product in the marketplace and generate a better return on the investments

 

To know more about how our marketing strategy solutions helped the telecommunication industry client

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What’s in Store for the Telecom Industry in 2018?

Telecom Industry trends

Telephone booths were quite a common sight in the 90s’ and the early 2000s’ right? But how often do we see or use a pay phone today? The cause of this radical change is the rise in the accessibility of telephone connections and mobile phones over the past couple of years. The telecom industry trends and developments in recent times have turned tables for the way we access and consume technology. Today, if someone were to ask you the five things you wouldn’t leave your home without, undoubtedly your mobile phone would be one of them. This establishes the fact that the services offered by the telecom industry companies have become an integral part of our lives.

2017 witnessed the advent of   2several telecom industry trends such as IoT and increased adoption of wireless technology, which had been being rolled out by companies in this sector. However, data security and network threats continue to be a significant concern for telecom industry players. Wonder what new telecom industry trends this new year would bring for you?

Continue reading as we explore what reforms we can expect in the telecommunications sector in 2018:


competitive pricing

The Key to Successful Reinvention of Telecom Services

Though the consumption of mobile data has boomed, telecom companies have been going through a tough time over the last few years. However, significant technological advancements in telecom services such as the use of artificial intelligence, data analytics, and other equipment have re-written the telecom industry’s winning formula. With these latest technologies in place, telecom companies are capable of achieving break-through cost-savings and capital investments by simultaneously maintaining and even increasing their scale. However, to capitalize on these opportunities, companies providing telecom services must realize the importance of these technologies in streamlining business processes and take calculative decisions on investing in them. Let us take a closer look at how providers of telecom services can successfully reinvent their business strategies :IR_Brochure

Managing networks with next-gen technologies

Embracing leading-edge technology helps telecom companies to meet the flourishing demand. One of the most fundamental steps towards next-generation technologies is the shift to small cell networks. The main issue with mobile networks that consisted of expansive cells was that it was difficult for operators to resolve problems pertaining only to a small area within a cell.The introduction of smaller cell networks has helped them to mitigate this problem. And additionally, helped telecom services providers to upgrade networks at lesser costs.

Smarter capital spending through analytics

With the help of advanced analytics, mobile operators can determine which capital investments in their network would gain them the most value. The customer usage patterns and other useful customer data derived from advanced analytics can help companies providing telecom services to tailor their offerings to suit the customers’ needs. Analytical data can also help businesses to avoid unnecessary losses by ‘putting all the eggs in one basket.’

Machine learning to improve efficiency

As a matter of fact, machines are slowly replacing human labor in various industries. Machines have the capability of reducing errors and carry inbuilt analytics capabilities. As far as telecom operators are concerned, they can incorporate machine learning into their operations to predict the network usage based on real-time data and meet unforeseen demands in network capacity.  Machine learning can be used to adjust wireless networks automatically based on demand fluctuations.

Digitization for customer support

Several telecom companies are looking forward to setting up sophisticated systems to predict and track the problems of their customers and also give them the resources to solve problems themselves. Resolving customer problems with the help of automated systems or even facilitating interaction with employees through digital medium helps to fix customer problems faster. With the help of digitization, telecom operators can transform their business functions and customer experience into a faster, easier, and cost-effective one.

Predictive analytics for marketing and sales

Using predictive analytics tools that are enriched with customer data, telecom services providers can use better tactics to pitch products and services to the customers. Predictive analytics extracts relevant data from the database to figure out the right strategies for marketing the right products to the customer. Furthermore, telecom industry players can use predictive analysis to increase sales from the existing customers as well.


To know more about the trends, challenges, and opportunities facing telecom services providersAsk an analyst


How can Competitive Positioning Benefit Telecommunication Strategies?

The market scenario in the telecommunications sector is quite turbulent owing to the emergence of various disruptive technologies, changing customer demands, and increasing competition. In this highly tempestuous situation, telecom operators are left with no option but to explore new competitive positioning strategies that would help them gain the upper hand in the market.  As far as the customers of the telecommunications industry are concerned, due to the vast options available, they are unable to decide on the features and offers that are best suited for them. Therefore, telecom providers must devise an effective competitive positioning strategy to survive in the long run. Let us explore the step-by-step approach that telecommunication companies can follow to gain a competitive advantage in the market:IR_Brochure

Step 1: Specify market boundaries

Firstly, telecom operators must build a position map and specify the boundaries of the market in which they operate to protect their revenue market share. This step helps players in the telecommunications space to evaluate where they stand in the market with respect to their competitors. Furthermore, it also allows them to identify their unique propositions that would help build a competitive positioning in the market. Effective competitive positioning would help companies to penetrate into difficult markets and garner more customer attention.

Step 2: Convert customer experience into value

After identifying benefits and plans that appeal the most to customers, operators in the telecom industry can further decide on how to improve them and create differentiators. Today, the question of how the customer experience is mapped is more critical than customer satisfaction with a service for telecom operators. Customer mapping is a great source to gain information on which products will reap the most value and for which services are customers willing to pay. Companies can further use this information to build competitor strategies and effective competitive positioning strategies.

Step 3: Product mapping across customer segments

The primary revenue streams for telecommunication companies are shifting from voice and value-added services (VAS) to data services. To secure the target market, it is imperative for telecom providers to address the quick changes in the customer demand. Depending on the changing trends, players in the telecom industry can offer new products and verticals to the target customer segments. Timely identification of the changing customer demands will also benefit the companies by giving them the first mover advantage in the market.

Step 4: Deliver value across all channels

With price lines becoming steeper, providing a unified experience across all distribution channels is required for competitive positioning in the telecom industry. A large number of alternative players in the market are putting customers in the position to demand more from companies, such as a seamless experience shift from one channel to another. Therefore, telecommunication companies are now required to have adequate insights about customers’ experience across all channels to create value across the entire supply chain.

Step 5: Identify untapped segments

Identifying and working on the segments that have potential but have not yet been explored by competitors will give telecom companies the early bird advantage. An excellent competitive positioning strategy would help providers to identify those unexplored segments that have high revenue and growth prospects.

Step 6: Hold the mindshare

Customer insights and industry analytics play a key role in maintaining the market share but also creates larger mindshare by addressing the market needs quicker than the competitors. A thorough analysis of the customers’ expectations, behavior, and profile coupled with mapping their current experience helps companies to maintain their position and also prepares the ground for new heights in the future.


To know more about the how competitive positioning can benefit telecom companiesAsk an analyst


Marketing Strategy Helps a Telecommunication Industry Client Improve Their Marketing Campaigns

No other industry touches as many technology-related business sectors as the telecommunication industry, which, by definition, includes not only the traditional areas of long-distance and local telephone service, but also advanced technology-based services including the internet, wireless communications, and fiber-optics and satellites.

The telecommunication industry includes companies that make communication possible on a global scale, through the phone or the Internet. These companies create the set-up that allows data to be sent anywhere in the world. The largest companies in the industry are internet service providers wireless operators, cable companies, and satellite companies. The global telecommunication industry is mainly driven by the ongoing technological developments and innovations to offer a wide range of facilities at low-cost margins. Request ProposalAdditionally, due to the emergence of the internet over the past couple of decades, the telecommunication industry has proliferated and is now expected to grow further in the coming years.

However, certain factors are expected to pose a challenge to the growth of the telecommunication industry, even though the industry is witnessing promising growth. Some of these factors include:

  • Innovations: Due to the relentless growth in innovations, firms within the telecommunication industry space are under pressure to develop a platform that supports the latest technology. Additionally, with the integration of IoT services, connecting devices have become more agile and seamless.
  • Increasing competition: Over the past decade, there has been a considerable increase in the competition among over the top (OTT) services providers. Additionally, according to a recent research report, it is estimated that approximately 2.5 billion people worldwide use messaging apps, which is further increasing the level of competition.

These factors are compelling firms within the telecommunication industry space to leverage the use of robust marketing strategy solutions. Marketing strategy helps companies increase their focus on identifying and analyzing the primary market and the secondary market and evaluate the competition. Additionally, the marketing strategy solutions offered by Infiniti Research help firms address the customer requirements and devise new strategies to market the offerings.

The Business Challenge

  • The Client: Telecommunication industry firm
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  • Area of Engagement: Marketing strategy

The client, a leading telecommunication industry player with business operations spread across the globe, wanted to refine their marketing activities and develop a marketing strategy to attract new customers. The client wanted to leverage the use of marketing strategy to change customer perceptions and demands. They also wanted to ensure that the product and service offerings meet the customer demands and gain insights into ways to develop profitable long-term relationships with the customers.

Want more information about our marketing strategy?

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The Journey

The marketing strategy specialists at Infiniti carried out extensive interviews and discussions with leading stakeholders within the telecommunication industry to help the client improve their marketing campaigns. The specialists also compiled information across a wide array of secondary sources such as paid industry databases, trade shows, company presentations, and industry forums to provide the client’s customers personalized brand experiences.

Solution Benefits and Business Impact

With the help of the marketing strategy solutions provided by Infiniti, the client was able to develop a robust marketing campaign that resonated with the target audience. The engagement also helped the client gain insights into ways to position the product in the marketplace and generate a better return on the investments. The client also gained actionable insights into the unique selling points and fix a right price for the products and services offered. Furthermore, the client developed a marketing mix to differentiate the product and service offerings with that of the competitors within the telecommunication industry.

The Future

Telecommunications is said to be one of the fast-paced industries, and has witnessed radical overnight changes due to technology advancements. And as the end of this decade approaches, it is expected that the year 2020 will carry new challenges as well as massive opportunities for the telecommunications industry.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the telecommunication industry

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telecom industry

Telecom Marketing Initiatives That Will Turn Tables for Your Business

Competition is the key factor that pushes companies to look for alternatives to grab more eyeballs from the customers. The telecom industry is not a newcomer in the battlefield of competition, as telecom services companies are constantly on the lookout for innovative marketing solutions to shield themselves from the rising competitive forces.

6 Testaments to Swear by for an Effective Telecom Marketing Initiative

Are you looking for effective strategies to implement in your marketing initiatives and provide an IR_Brochureenhanced telecom services experience to your customers? Then look no more, here is your complete guide:

Don’t Isolate Telecom Marketing from Sales

Usually, marketing and sales are considered as totally separate spheres in telecom services. However, ideally, marketing and sales should work together and go hand in hand to undertake a successful marketing campaign.  The providers of telecom services must formulate ways to utilize sales data in implementing marketing campaign more effectively.

Establish Key Marketing/Sales Touchpoints

Telecom services are not just limited to sales but also specialize in handling after sales queries and complaints of customers. Therefore, it is important to establish key areas for targeting customers to up-sell/cross-sell telecom services to customers.

Measure Results at Each Step

Once the key touchpoints of telecom services are identified, and the marketing and sales team are trained on their roles in these touchpoints to maximize revenue, the next step is to measure the success or failure of every aspect of the campaign. By tracking the key metrics at every stage, the team gets an idea of the areas of improvement.

Call-to-action Campaigns

Call-to-action campaigns with short-runways or quick expiration time are effective methods to boost telecom sales. It must be ensured that every sales channel has a call-to-action that is conducive to their own sales methodologies. Call-to-action campaigns set a tone of urgency with the prospects, enabling the sales team to close deals faster. Digitization in the telecom industry has helped to make call-to-action campaigns much easier to run in the industry.

Mutual Feedback Mechanism

The sales and marketing team need to give each other regular feedback about each other’s efforts, be it positive or negative, qualitative, or quantitative. These feedback help the teams to identify how they can improve their services for the betterment of one another.

Track ROI

Return on investment is one the most important factors for any business. The insights gained from calculating ROI helps the telecom providers to identify the efforts that are worth investing in and which aren’t.

To know more about the trends in the telecom industryAsk an analyst

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