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Telecom Industry + Market Intelligence Solutions

Market Trend Analysis helps a Telecommunications Service Provider Improve Profit Margins | Infiniti’s Recent Client Engagement

LONDON: Technology and digitization are the most significant factors influencing development across industries. Developing and developed countries alike are highly dependent on the tech and telecom industries. This has led to massive growth for the telecom industry. However, industry players face one major challenge that could falter their growth. What could be a challenge in a growing market? The answer is market trends. As trends change, the market changes, which is why it is crucial to stay ahead of market trends at all times. Infiniti’s industry experts advise market trend analysis solutions to grow companies in an evolving market such as the telecom industry. Market trend analysis enables companies to identify, forecast, and strategize for current and upcoming market trends. To further understand the importance of market trend analysis, and gain a competitive edge, request a free proposal.

“The wave of changes relating to smart cities, IoT, and 5G connectivity are creating new and better opportunities for companies operating in the telecom industry as well as other related market segments. The challenge here lies in identifying telecommunications industry trends and capitalizing on opportunities to stay relevant in the future,” says an industry expert at Infiniti Research.

Business Challenge:

The client is a multinational telecommunications service provider based out of Ireland. In the highly competitive telecommunications market, the client was struggling to gather relevant data regarding current and coming trends in the market. The client sought to achieve sustainable growth by focusing on developing trending services and needed to be flexible to adapt to market changes. To achieve this, and identify growth opportunities in the market, the client partnered with Infiniti’s industry experts to leverage their expertise in offering market trend analysis solutions.

Market Trend Analysis

Our Approach:

Infiniti’s experts employed a strategic approach to help the telecommunications service provider. This approach included the following:

  • Comparing the client’s current behavior and dominant patterns of the market over time to identify consistent results
  • A detailed assessment of target customer behavior to develop a strategy to better communicate with customers
  • Analyzing competitor weaknesses to help the client offer products and services to fill market gaps
  • Monitoring the client’s business performance over an extended period to refine business decisions and strategies
  • Gain a comprehensive understanding of market trend analysis engagement by reading the complete article here.

Business Outcome of the Market Trend Analysis:

With Infiniti’s market trend analysis engagement, the client gained in-depth insights into the telecommunications market, consumer preferences, and the macroeconomic environment of the company. The client was also able to identify strengths and weaknesses in their business, cut down costs, and leverage effective strategies. The engagement provided sufficient evidence for the client to achieve business success and be well-informed on market trends. Additionally, the telecommunications service provider was able to improve its profit margins substantially, which resulted in £7 million potential annual savings.  For more in-depth insights into the effect of market trend analysis solutions in the telecom industry, speak to our experts.

US telecom industry

Telecom Industry Risk Assessment: An Overview of Some of the Biggest Challenges and Ways to Overcome Them

Despite the ongoing convergence with other industries and a slight revenue uplift through innovative technological transformations, the telecom sector is still stalled in a low-growth mode.

To overcome major roadblocks to growth, telecom companies are embracing emerging technologies with the aim to lay increased focus on efficiency, agility, and customer-centricity in their services. However, this may not be enough to sustain growth in the long run. Amidst the growing uncertainties in the market such as the dynamic mix of growing Capex burdens, changing market structures, and regulatory and policy reforms, it is vital for telecom companies to rely on a telecom industry risk assessment before the leap to digital transformation. Infiniti’s telecom industry risk assessment experts suggest that unless companies in the telecom industry put customers at the forefront, they will struggle to succeed. Here are some of the biggest telecom industry risks that we have identified.

The step towards digitization presents both risks and rewards for telecom industry companies. But how do you ensure you make the right moves? Get in touch with an expert from Infiniti to know how our market intelligence solutions can help your business in agile decision-making.

telecom industry

Ineffective digital transformation and growth strategy

Our telecom industry risk assessment suggests that one of the biggest challenges faced by telecom operators is to generate growth from digital services. Developing innovative business models, seizing opportunities for inorganic growth, new service inclusions, and diversification through M&A and strategic alliances can help telecom sector companies to better capitalize on growth opportunities.

Rising Capex burden

Global telecom operators are undergoing a new wave of network investment. This ranges from 5G and low-power wide-area networks to gigabit fiber. However, the returns on this Capex is often uncertain because advanced technologies such as 5G are still in the early development stages and broadband as a utility tends to pose major threats to the premium pricing of fiber connectivity. In this scenario, making the right choices relating to infrastructure switch-off, spin-off, and sharing is increasingly important.

Changing regulatory framework

There is an increasing regulatory focus being given to aspects such as data protection. As a result, traditional burden on operators including wholesale pricing and interconnection are becoming more relaxed. On the flip side, other areas of regulations are in flux for telecom providers. Furthermore, government’s industrial policies are also creating new demands for companies in the telecom industry. Our telecom industry risk assessment experts are of the opinion that it is critical for operators to balance and navigate the changing policy landscape.

Inadequate workforce planning and design

Effective talent management is still not given a strategic priority in the telecom industry. Infiniti’s telecom industry risk assessment experts state that this could prove menacing for telecom industry players. Reshaping and reskilling the workforce capacity is important for telcos. To avoid such organizational silos, companies in the telecom industry must undertake a holistic approach to workforce design.

Lack of efficiency in portfolio management

Infiniti’s telecom industry risk assessment suggests that inadequate planning and management is one of the primary reasons why most telecom operators fail to achieve the synergies that they target to achieve from M&A agreements. As convergence and disruption remain to accelerate in the telecom industry, inorganic growth remains vital for companies in the sector. This calls for telecom providers to establish more flexible integration road maps and smarter management of their business portfolios.

How can Infiniti’s telecom industry risk assessment help?

The telecoms sector is currently at the heart of digital disruption and transformation. Given this current landscape, the key question that telecon industry companies need to address is whether they are embracing the right opportunities coming their way and focusing on the right risks that need to be overcome.

Our team of telecom industry experts can help you identify and prioritize your digital transformation and risk mitigation needs across:

  • Customer experience and loyalty
  • Service portfolio diversification
  • Renewal of legacy systems and operations
  • Regulatory and legal compliance requirements

In all of the above given strategies and more, Infiniti’s dedicated team of telecom industry analysts can help you develop the right long-term strategy and leverage the most out of digital disruption opportunities that come your way.

Request a free proposal for more insights on how we can help your business.

customer needs analysis

Telecommunication Industry Client Develops Personalized Brand Experiences with The Help of Marketing Strategy Solution

Marketing Strategy Telecommunications IndustryLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy solution for a renowned telecommunications industry client. The telecommunication industry creates a set-up that allows data to be sent anywhere in the world. Factors such as frequent innovations and increasing competition are posing challenges that hinder the growth of the telecommunications industry.

“Marketing strategy helps companies to increase their focus on identifying and analyzing the primary market and the secondary market and evaluate competition. Additionally, the marketing strategy solutions offered by Infiniti Research help firms address the customer requirements and devise new strategies to market the offerings,” says an expert at Infiniti Research.

Request your FREE brochure today!

 

The marketing strategy solutions offered helped the telecommunication industry client to improve their marketing campaigns and provide their customers with personalized brand experiences. The client also gained actionable insights into the unique selling points in order to fix a right price for the products and services offered.

 

Additional benefits of the marketing strategy solution

  • Develop a robust marketing campaign that resonates with the target audience
  • Gained insights into ways to position the product in the marketplace and generate a better return on the investments

 

To know more about how our marketing strategy solutions helped the telecommunication industry client

Ask an analyst


Related Posts

Fleet Management

What’s in Store for the Telecom Industry in 2018?

Telecom Industry trends

Telephone booths were quite a common sight in the 90s’ and the early 2000s’ right? But how often do we see or use a pay phone today? The cause of this radical change is the rise in the accessibility of telephone connections and mobile phones over the past couple of years. The telecom industry trends and developments in recent times have turned tables for the way we access and consume technology. Today, if someone were to ask you the five things you wouldn’t leave your home without, undoubtedly your mobile phone would be one of them. This establishes the fact that the services offered by the telecom industry companies have become an integral part of our lives.

2017 witnessed the advent of   2several telecom industry trends such as IoT and increased adoption of wireless technology, which had been being rolled out by companies in this sector. However, data security and network threats continue to be a significant concern for telecom industry players. Wonder what new telecom industry trends this new year would bring for you?

Continue reading as we explore what reforms we can expect in the telecommunications sector in 2018:


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