Tag: sustainable packaging

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Why It’s Time to Rethink Your Packaging Strategy and How to Do It Right

As hundreds of new products make their entry into retail shelves every year, it is critical for brands to revamp their packaging strategy in order to stand out in the market. Furthermore, changing consumer demand, social movements, increasing regulatory compliance, and economic challenges have brought the need for better packaging initiatives to the forefront. Businesses must rely on packaging strategy solutions that are ongoing, periodically evaluated, and continuously improved. Moreover, modern brands have also realized the importance of packaging strategies in marketing a product. The packaging design can play a vital role in the customers’ buying decision. Customers are placing equal importance on both the quality of the packaging design and the functional aspect of the product.

Packaging strategy solutions experts at Infiniti Research explain some of the key reasons why businesses must consider a product packaging redesign.

Outdated product packaging design

Trends in the packaging industry are constantly changing. In the 90s, skeuomorphic designs that made products resemble their real-world counterparts were popular. Most of the product packaging designs during that era also featured bright colors and a large number of design elements. However, today most companies are adopting a packaging strategy that is aligned with a minimalist approach which incorporates a significantly lower amount of design elements. If your current packaging strategy is outdated from what your counterparts in the market are offering, it definitely needs an upgrade.

Here’s a chance to hone your packaging strategy! Request a free proposal to know how our experts can help you formulate better packaging strategies that will enhance your bottom line.

Innovation in product formula

It is common for companies to explore new product innovations and formulas over time. With the introduction of new ingredients or technology, the brand’s packaging strategy will have to adapt to meet these new functionalities and specifications. Moreover, this also acts as a good opportunity for brands for marketing the improvements in their product formula.

Company rebranding

Rebranding has become a common business trend lately. Mostly legacy brands who have been in business for decades tend to change to a more contemporary branding to reflect the modern times. Some even make changes to their logos and visuals in order to reflect a change in direction. Formulating a new packaging strategy under such circumstances are important to ensure that the design is consistent with the brand’s new aesthetic.

Dynamic market changes make staying updated with the latest market trends challenging. By partnering with our industry experts, you can stay updated on the latest trends and other market updates for your industry. Request a free brochure for more insights on our services.

Public relations crisis

Even the best of brands have experienced a public relations crisis at some point. As today we live in a digitally connected world, negative publicity can spread like wildfire on social media channels, proving fatal for the brand image and reputation. In case companies go through such a crisis, they must rethink their packaging strategy for two primary reasons. Firstly, it shows that the brand is moving away from the bad publicity that it has received. Secondly, it creates an impression that the brand is actively trying to improve its brand image, starting with the design.

Technological advancements

Incorporating modern technology as a part of your new packaging strategy can not only result in efficient product packaging and design strategy but also helps identify innovative designs that you may be missing out on. For instance, brands use several new visual elements in packaging to attract customers including embossing, debossing, foil stamping, or even a spot UV that highlights a part of the packaging design.

Steps to create an effective packaging strategy

Packaging strategy

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European food packaging

Market Opportunity Analysis to Support Data-Driven Business Strategies for a Flexible Packaging Firm

With a growing focus on sustainability, flexible packaging is replacing traditional rigid packaging solutions. Also increasing market demand for consumer-friendly and sustainable packaging materials have propelled flexible packaging as a cost-effective alternative.

Despite the strong market demand for flexible packaging services, the entry of new players in the global flexible packaging market is projected to boost the market competition. This has made it vital for major players in the flexible packaging market to conduct market research and approach the right partners to provide intelligent business solutions.

Wondering how partnering with Infiniti Research can help you tackle market challenges? Request a FREE brochure to gain insights into our portfolio of services and their benefits for your business.

The Challenge 

A major flexible packaging company found several inefficiencies while trying to expand their business operations to the European market. The speed of transformative change, consumer perception of plastic, sustainability challenges, and difficulty in forecasting market size made this a complex undertaking for the team. The company also struggled with building up systems and processes to keep up with the escalating requirements of the flexible packaging market. All these challenges were further escalating the costs. With this, the client realized that assessing key competitors is not enough in this competitive market. It is vital for them to attain a wider understanding of the markets as a whole.

The company approached Infiniti Research for a solution to address the challenges and drive down the costs.

Are you facing similar challenges? If yes, our experienced market research experts can help. Request a FREE proposal to know how.

Our Approach 

Our market opportunity analysis experts leveraged various paid and non-paid databases, and other secondary sources of information to study the flexible packaging market in Europe. Also, they tracked the distribution channels of major competitors and conducted porter’s five forces analysis to examine the European flexible packaging industry’s competitive forces and likely profitability.

Key takeaways of this engagement 

  • Gained insights into market size estimate for the next 10 years
  • Identified factors affecting profitability and reduced time to market
  • Expanded their business operations around niche market segments

The client also achieved a 50% reduction in the total cost of operations and up to $13 million in potential annual operational savings.

Wondering how the client successfully achieved a spot in the European flexible packaging market? Download this FREE resource to gain detailed insights into this success story.

flexible packaging

Why Infiniti’s Market Opportunity Analysis Solution? 

Today, it is indispensable for organizations to understand the competitive landscape and market attractiveness to gain an edge over their peers. Market opportunity analysis helps organizations to effectively connect their products and services with their target customers. Market opportunity engagement also helps organizations comprehend the potential challenges and barriers to entry across niche market segments. Infiniti’s market opportunity analysis has helped various companies gain accurate and actionable data to devise effective go-to-market strategies.

CONTACT US to know how our solutions can help your business.

European food packaging

Unwrapping Packaging Industry Market Innovations and Updates 2019

The global packaging industry is booming with rising demands especially from growing economies at an annual rate of over 5%. Furthermore, factors including the growing urbanization, development of retail chains, investment in housing and construction, and the burgeoning healthcare and cosmetics sectors especially in BRIC nations are driving sales growth for the global packaging industry. Over the years, customer expectations from packaging industry (especially food packaging) have drastically evolved. They now expect packaging to comprise of three key qualities: convenience, ease of use, and ease of transportation. With a steady increase in competition as well as opportunities to improve offerings, the vendor landscape in the global packaging market is poised to experience steady growth over the next five years.

Finding it difficult to stay updated with the latest market trends and incorporate strategic decisions into your business? Request a free brochure to know how our solutions can help.

Packaging industry trends and market updates 2019

Packaging industry

The article below scans the category for the packaging industry in its entirety to help vendors in this sector understand and stay abreast of the latest news, innovations, and market developments.

Packaging industry moves to more customized options

Owing to the busy lifestyle today, consumers will continue to crave convenience. This could result in a new level of customization, taking not only personalization of the product but even the packaging industry as a whole to new heights. With the breakthroughs in technology, printing, and data collection, we can soon expect highly personalized and localized packaging formats. Furthermore, the rising concerns relating to global challenges such as shortage of food and water demands the needs to reduce problems such as food waste. Protective packaging will play a major role in making food safer and more accessible. This will also help serve the need to keep food items fresh for longer during transportation to long distances. The demand for greater protection coupled with the demand for greater sustainability will be met with a highly protective packaging that is also more environmentally-friendly, lighter and more suitable for transport.

Are your strategies equipped to meet the dynamic business needs? Request a free proposal to know how our advanced solutions can help you bridge the gaps in your business strategy.

Nanotechnology in packaging industry

Vendors in the sector are exploring opportunities for packaging in marketing their products better. Technologies such as NFC, RFID, and LED solutions are expected to offer consumers a new level of interaction, information, and entertainment. Furthermore, the use of nanotechnology in packaging industry could provide better protection against air and light, improving the shelf-life of products. Nanotechnology in packaging industry could also help promote active packaging. This involves using materials that actually interact with the products’ content, fighting microbes, and thereby reducing the risk of foodborne diseases.

Growth of flexible packaging market in GCC

Flexible packaging includes materials such as bags, pouches, plastic, film, aluminum foil, metalized or coated paper or film, or any combination of these materials that is easy yielding and has no rigid structure. Flexible packaging is currently the fastest growing segment in the global packaging industry and is used in consumer as well as industrial packaging. Currently, the flexible packaging market is observed to be exhibiting strong growth in the GCC region. This growth is driven largely by continuous development in sectors including food, retail, consumer goods, and pharmaceuticals. Moreover, the increase in personal disposable income and the growth in retail and consumer goods market further add to the growth of the packaging industry in GCC economies.

Foodservice packaging is growing despite challenges

Nearly two-thirds of manufacturers in the foodservice packaging segment of packaging industry are experiencing rapid growth in volume. These manufacturers also gained a surge in sales. Due to the increased number of fast-casual options, quality food offerings, and value to their customers, this segment of the packaging industry is expected to expand in the next few years despite several challenges including environmental concerns and government regulation taking the center stage. Supermarkets/grocery stores and delivery services are also noted as opportunities for market expansion of the foodservice packaging because of the popularity of being able to grab products on the go or have them delivered.

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IR36

Switching to Green Packaging: What Is in It for Your Business?

Did you know that environmental degradation has caused the extinction of over 1 million living species in the world? This is one of the main reasons why businesses have come under the radar of government and other regulatory agencies. Packaging is an aspect where businesses majorly contribute to environmental degradation. Earlier, materials such as plastic were widely used by businesses. However, with the ‘go green’ movement on the rise, companies are looking for green packaging options to do their part. Though switching to sustainable packaging methods would mean a higher initial investment and change in culture, it would bear fruit in the long run. Eco-friendly business practices demonstrate compassion and awareness, which can be a persuasive factor in helping customers choose between you and the competition. In addition, companies who invest in green packaging also stand to save money in the form of shipping costs, material costs, and reduced waste. Let’s take a look at the advantages that business can gain by adopting sustainable packaging techniques:Request Proposal

Reduce environmental footprint

The goodwill of a business depends largely on their ability to show their customers that they are a social entity and care about the environment. Embracing green packaging methods can greatly help in establishing this. Eco-friendly packaging means much more than recyclability. Companies need to understand their packaging’s life-cycle. It extends from the raw materials and techniques used, all the way through to the impact and practicalities of disposal or reuse.

Reduced logistics costs

Thought the cost of packaging materials could be slightly higher when compared to non-degradable counterparts, companies can save greatly on other aspects. First, it greatly reduces the amount of raw materials used to create the packaging. Reduced materials also mean reduced effort at the end of the packaging life-cycle when it comes time to dispose or reuse it. Furthermore, the smaller it is the easier and cheaper it is to move products from one place to another. Consider all the shipping between the factory and the store then look at how much your business paid for it. It’s likely to be a big figure and green packaging can significantly reduce it.

Improved brand image

As mentioned earlier, companies that abide by environment-friendly practices such as green packaging stand a bigger chance of getting into the ‘good books’ of the customers and the regulatory authorities. By switching to sustainable packaging, not only can businesses enjoy hassle-free business operation, they can also ensure that they create a good brand image in the market. Environmental sustainability has become increasingly popular among millennials who form major drivers of growth and profits in several industries. Hence, with the help of green packaging methods companies can easily capture the support of this section of the target customers.

Easier grants and incentives

Grants, incentives, and favorable loan rates are sought after by almost all businesses. Governments and independent bodies offer incentives to invest in energy efficient and green technologies. Using these funds companies can easily buy equipment to reduce their carbon footprint. Moreover, in most cases, these grants and loans are offered at a no-interest or a low-interest pattern.


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IR15

Infiniti’s Industry Risk Assessment Engagement Helps a Prominent Sustainable Packaging Materials Supplier to Evaluate Industry Risks and Develop New Packaging Solutions

The increase in environmental concerns and growing awareness about the use of eco-friendly products is expected to drive the growth of the global sustainable packaging materials market. The other factors include strict governmental policies for the safety of the environment coupled with the availability of incentives and regulatory support from the government. Moreover, the demand for sustainable packaging of food products from the food and beverage industry is projected to be a key growth driver for this sector. As the demand for sustainable packaging gradually increases, packaging designers and manufacturers of sustainable packaging are on the lookout for new technological innovations to boost their sustainable packaging designs. The innovative sustainable packaging materials include:

  • Aqueous barrier coatings
  • Micro-fibrillated cellulose
  • Molded fiber printing technology
  • Micro-patterned packaging materials

Though such factors and innovations primarily propel the growth of the global sustainable packaging market, other aspects such as the lack of stringent scenario in emerging economies are hindering its growth. IR_RFPHowever, the increasing scope of applications of sustainable packaging is likely to work in the favor of the market in the near future.

The Business Challenge

The client- A prominent sustainable packaging materials supplier

Objective- To identify, the relevant risks in the sustainable packaging sector and implement strategies to overcome them.

The client, a leading sustainable packaging materials supplier to various industrial segments such as healthcare, food and beverage, and others industries, wanted to leverage the use of Infiniti’s industry risk assessment solution to better understand the risks in the marketplace. The sustainable packaging materials supplier was looking at developing new packaging solutions to overcome the potential risks that existed in the market. The client also wanted a detailed report on the entry barriers, new opportunities, risks, and competition in the sustainable packaging market space.

Results- Assisted the client in identification and evaluation of major industry risks. Also, adopted and implemented appropriate risk mitigation strategies and developed new packaging solutions.

Sustainable Packaging

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The Journey

The risk assessment experts at Infiniti carried out extensive research, comprising of interviews and discussions with leading stakeholders across the sustainable packaging materials market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact

Implementing an industry risk assessment engagement helped the client to identify potential risks and devise effective methods to overcome them. It also helped them to gain a better idea of the global sustainable packaging market landscape. The solution offered assisted them in predicting consumer behavior patterns for various sustainable packaging materials. Moreover, our risk assessment solution also enabled them to analyze and evaluate risks associated with the identified hazards.

The Future

The sustainable packaging landscape is evolving rapidly owing to the growing popularity of sustainable packaging materials. The use of traditional packaging materials made from fossil fuels may provide the required protection but creates environmental problems when it’s time for disposal. This is the main reason for the high demand for sustainable packaging materials. But at the same time, technological advances in digitization, IoT, and sensors are making packaging more complicated so that the products can be better tracked and monitored. However, one of the great things about the future of sustainable packaging materials is that many creative approaches are being developed to solve our current problem of waste management.


Sustainable packaging trends

  • Demand for recyclable materials: There is an increase in the demand for the use of recyclable materials such as cardboard, paper, and other such materials to ensure that the packaging creates the least impact to the environment.
  • The emergence of edible packaging: Adopting the use of edible packaging helps eliminate the packaging waste. Though this is a relatively new concept, several companies have already started focusing on developing such packaging materials to minimize plastic and paper wastes.
  • The huge scope for lightweight packaging materials: The use of lightweight packaging is gaining momentum across end-user segments owing to its various benefits. It helps in reducing manufacturing costs and also decreases wastage by utilizing less material to manufacture the packages.

Though risk identification and assessment is a proactive process, it is more cost effective to implement a robust risk management system earlier rather than creating a retrospective risk management system after the occurrence of an event. For players trying to gain a stronger foothold in the sustainable packaging material market space, it is best recommended to consider implementing an industry risk assessment engagement to gain detailed insights into potential threats. Therefore, organizations that carefully anticipate and access industry risks and challenges to address them proactively will emerge as the winner in this complicated marketplace.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the sustainable packaging materials market.

IR_RFP


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IR36

5 Benefits Brands Can Gain from Smart Packaging

The smart packaging industry is estimated to reach nearly $40 billion by 2020.Thanks to modern companies looking for innovative and sustainable packaging, the demand in the smart packaging market is on the rise. Smart packaging involves a combination of specialized materials, science, and technology, and has the power to reduce food waste, enhance the shelf life of products, reduce loss, damage, waste, and cost in the supply chain. In the pharma industry, it can improve patient compliance and security, as well as help, improve anti-counterfeiting measures. The combination of several tools like brand protection, safety, convenience, and conveying product information, makes smart packaging a powerful tool in the packaging industry. It also has the potential to make a significant contribution towards enhancing the reach of a brand. Here are five ways in which smart packaging benefits companies:Request Free Proposal

Stay relevant

Smart packaging means improved customer interface. Tech-savvy customers use newer forms of media or technology platforms. When brands engage on these platforms, they stand a higher chance of staying relevant in the consumer’s life. Also, it gives the opportunity for companies to connect with their existing as well as potential customers. Brands which do not project themselves as technologically advanced often fail to grab customer attention and also end up being labeled as outdated.

Empowering customers

The smart codes that are embedded on to packages compile more information. This helps consumers in making informed purchase decisions. Additionally, manufacturers can supply information on sourcing, nutritional values, dietary concerns, etc. to the consumer through a QR (Quick Response) code. Advanced technologies in the packaging industry such as RFID (radio-frequency identification), NFC (near-field communication), and smart labels will further empower customers and help brands maintain a loyal customer base in the long run.

Quality control

One of the significant concerns of brands is to enhance the shelf-life of their products.  Smart packaging calibrates itself in accordance with the ambiance outside and inside the package. A popular example is that of color changing plastic that can detect food spoilage and communicate the same to the retailers and consumers. Also, Time Temperature Indicator Plastics help in detecting the loss of quality of the products packed.  Food labels that indicate the state of quality/freshness of the packaged products are the fast-movers from the retail shelves.

 Tracking products

 Several top organizations are leveraging intelligent packaging systems to track products in the supply chain. Smart packaging has made monitoring the quality and detecting loss of quality of the products packed a much simpler process. From tracking supply chains to monitoring customer behavior, smart packaging has now made it possible for the brands to connect, capture, monitor and receive business intelligence.

Increased sustainability

Smart packaging helps reduce the impact of packaging on the environment, opening more sustainable packaging options for brands. Furthermore, it has proven to be economical and cost-effective, giving companies a competitive edge by reduction at source and thereby leaving reduced carbon footprints.


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IR14

Top 5 Exhibits of Green Packaging Applications

Packaging is a crucial aspect of the product which not only protects it against external threats but also serves as an influencer to induce customers to make the purchase. However, the packaging industry has recently come under heavy criticism because of its wasteful nature. Almost all packaging, including primary and secondary packaging, is discarded by the user once the product is consumed. Such acts create a massive amount of wastage, which then end up in oceans and landfills. Some of those materials are not recyclable and end up harming the marine life. For instance, numerous breed of small fish choke on tiny plastic microbeads, increasing the mortality rate and disturbing the balance of marine ecology. As a result, companies are focusing on green packaging applications by using biodegradable materials, sustainable packaging, and ecological packaging. Here are some of the notable brands that IR_Brochurehave skillfully executed green packaging expressing their concerns towards saving the environment.

PUMA’s clever little bag

In association with fuseproject, PUMA created a game-changing packaging system that would significantly reduce their carbon footprint and the use of cardboards for shoe packaging. The packaging replaces traditional shoe boxes with a recyclable cardboard box covered by a reusable bag. The company claims that it has helped them reduce water, energy, and fuel consumption by more than 60% each year. Additionally, it has also reduced the requirement of paper and cardboard materials by about 65%, making it easier to transport. The green packaging also benefits the customer as they can reuse the bag again for shopping or storage purpose.

Edible coffee cups from KFC

‘Scoff-ee Cup,’ an edible coffee cup from KFC, is the first of its kind in the UK. The cup is made from biscuit, wrapped in sugar paper, which is then lined with a layer of heat-resistant white chocolate to ensure the coffee stays hot. The best part of the packaging is that the chocolate lining melts over time, making the biscuits softer. This green packaging innovation just augments the experience of consuming coffee with cookies, a perfect way to kickstart the day. If that was not enough, the company has infused the cups with aromas including coconut sun cream, wildflowers, and freshly cut grass. The outer wrapper is also edible and branded with KFC’s logo, making it look like a regular coffee cup.

Naturally Clicquot 2

In a bid to create eco-friendly green packaging the Veuve Clicquot devised a packaging for its product line of champagnes. After redesigning the previous version of Naturally Clicquot, the company has come up with Naturally Clicquot 2, which consists of two parts that fit into each other with the bottle clamped between them. The packaging also won the 2015th edition of The Dieline Awards. The pack, which is made from ecological and compostable material PaperFoam, can be recycled as paper and also keeps the bottle contained cool for two hours.

Nike Air packaging

The Nike Airmax is seen as a shoe that provides extreme levels of comfort in a relatively light air-like weight. However, Nike has taken the positioning to the level of packaging as well by replacing cardboard boxes with lightweight clear plastic bubble cushioned in an air bubble. Although it uses plastic as the packaging materials, it significantly cuts down on the overall material requirement and paper materials, thereby contributing to sustainability.

360 paper bottle

The 360 paper bottle is a single serve bottle made out of 100% renewable materials, which eliminate the need for a plastic bottle. This green packaging, which is manufactured by Paper Water Bottle, a pulp packaging company, reduces the energy required to produce the water bottle by about 2000 times. The bottle is made from bamboo and features a lid which peels off into two halves. The bottle is designed in such a way that it allows for self-bundling eliminating the need for packing in a six pack thereby reducing the transportation cost as well. 

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IR23

Top Trends in the Industrial Packaging Market

Industrial packaging widely differs from consumer packaging in terms of shape, size, and functionality. The global industrial packaging market is a multi-billion-dollar market, driven by key industries such as chemicals, pharmaceuticals, lubricants, food and beverages, and construction industries. Industrial packaging often includes packaging to protect large parts or machinery, big cartons, corrugated boxes, plastic or fiber drums, protective films, wooden boxes, and specialized pallets. Industrial packaging functions as a protective barrier, controls release ofIR_Brochure hazardous materials, and provides information of content inside. It is essential that industrial packaging material be as lightweight as possible because any additional weight will add to the shipping, moving, and transportation costs.

Trends in the industrial packaging market

Recycling

A majority of the manufacturing companies generate huge amounts of toxic and non-toxic waste. A significant part of such waste is composed of packaging waste. Such packaging waste can be easily avoided by using materials that are biodegradable or recyclable. Numerous legislations have called for increasing the 3Rs principle – reduce, reuse, and recycle in the industrial packaging market. Reusing the packaging material prolongs not only the product lifecycle but also decreases the overall packaging cost. Many industrial packaging items such as wooden boxes, fiber drums, and specialized pallets can easily be reused. Also, the recycling trend has been on the rise mostly in the steel industry, as many studies have proven the process to have a minimal environmental impact. The metal packaging industry is also increasing its effort to recycle the packaging material as metals can maintain strength through successive stages of recycling.

Optimal pack shape

The shape of the pack also plays a crucial role in determining the total logistics and distribution cost, as most freight companies calculate the shipping cost based on volumetric weight. Optimizing the pack shape to occupy minimal shape can save considerable costs in the volumetric weight calculation process. For instance, manufacturers are favoring the cubic shape instead of the cylindrical shape of steel or plastic drum due to savings in space. Also, rectangular-shaped rigid IBCs enables the containers to be packed closely together leaving fewer gaps and increasing the total amount of cargo that can be transported in a single trip.

Downgauging

Players in the industrial packaging market have been increasing their sustainability efforts to focus on downgauging or material reduction. Research teams have been continually improving the packaging performance despite using fewer materials. For instance, engineers have been able to reduce the overall weight of a plastic drum by about 70% compared to 1970s. Engineers have also been able to replicate similar weight reductions in steel drums. Also, advancements in technology have reduced the average weight of multiwall paper sacks used in construction industry without sacrificing performance or strength. Such act reduces the transportation and logistics cost and eases material handling as well.

Safety

The players in the industrial packaging market are continually struggling to maintain a balance between controlling packaging waste and creating packaging material that provide the required strength and performance. Such decision making becomes even more critical when they are dealing with hazardous materials. To ensure minimal waste, international bodies such as the United Nations are taking the matter into their own hands by publishing an Orange book on the transport of dangerous goods.

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