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supply chain and logistics

Factors that will Impact Supply Chain and Logistics Industry Transformations in Europe

SUPPLY CHAIN AND LOGISTICSCustomer experience is now one of the key trends that is shaping the supply chain and logistics sector in European countries including the UK, Germany, and Spain. As a result, companies in the industry are on the lookout for innovative supply chain and logistics strategies that could help them deliver a delightful and superior customer experience. But how can logistics companies achieve this without any heavy impact on their operational expenses? Digitization of core supply chain and logistics processes could be the answer to this. Experts at Infiniti reveal some critical factors that will impact and make it imperative for supply chain and logistics companies in Europe to embrace modern technologies.

Our market intelligence solutions have helped 100+ companies enhance their supply chain and logistics capabilities with actionable insights. Request a free proposal to learn how our solutions can help your business.

Highly fragmented market

One of the biggest challenges facing supply chain logistics players in Europe is that most of these companies fail to even cater to 10 percent of the market. Most of these companies are heavily dependent on 3PL providers in the region to meet the gaps in their logistics needs. This eventually creates a fragmented and disjointed delivery ecosystem, making supply chain and logistics services in Europe suffer from poor collaboration and delivery visibility challenges in the supply chain. Leveraging advanced supply chain and logistics tools can help companies in the sector to enhance freight movement and improve visibility into the supply chain.

Frequent purchase behavior

Europeans prefer to buy in small quantities, but more frequently. For instance, Grocery retailers in Western Europe are adapting to the changing consumer demands by heavily investing in convenience stores. To adapt to these changes, it must be ensured that there is an efficient supply chain and logistics plan in place to avoid out of stock situations. To overcome the bottlenecks to meet increasing demand, companies can consider automating core delivery processes including order placement and route planning.

Logistics companies are facing an era of unprecedented change as digitization takes hold and customer expectations evolve. Is your business prepared to adapt? If not, get in touch with an expert to know how we can help you stay updated with the changing supply chain and logistics trends.

Regulatory compliance

The changing regulations in countries across Europe could have a major impact on supply chain and logistics activities. These regulations could have a massive impact on shippers. By leveraging tools that give them greater autonomy and visibility of their fleet’s delivery can help businesses cope with these changes.

Click and collect model

Click and collect is an e-commerce model that has been gaining increasing popularity across Europe. One of the prime reasons for this is the changing preference of consumers to collect packages at their convenience rather than having it delivered to their homes. To reap maximum benefits out of this model, businesses must use a platform that empowers them to improve the transparency of delivery processes.

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Market Entry Strategy Helped a Transportation and Logistics Providers Devise Strategic Plans to Enter a New Market

One of the most significant and challenging concerns for transportation and logistics providers is the need for greater technological advances and innovations while remaining budget-conscious. Let’s take a look at a couple of challenges that transportation and logistics services providers across the globe face.

Transportation and logistics challenges

Business Process Improvement: The increasing need for new technology has become an enormous challenge for the transportation and logistics services providers to stay on top of new advances in business processes. However, taking advantage of these new opportunities looks appealing but the adoption and onboarding can be quite overwhelming.

Planning Pressures: The demand for transportation and logistics services arises from the continued increase in online shopping behavior and the accompanying expectation for quick delivery. Request ProposalThis requires more sophisticated operations and software, along with more diligence from drivers and more incentives to motivate them.

Business Issues

  • The client: A leading transportation and logistics services provider

An American multinational supply chain management and package delivery company headquartered in Georgia, United States approached Infiniti to conduct a market entry strategy engagement. The client wanted to address issues pertaining to the sales channels and the marketing practices and formulate a go-to-market strategy to scale their business prospects across potential market segments. The company also wanted to refine its existing marketing models, enhance service improvements, and reduce costs.

How Can Market Entry Strategy Help Transportation and Logistics Services Providers?

A robust market entry strategy engagement helps a company assess its strengths and weakness and devise strategic plans to enter a new market space. Firms can also analyze consumer preferences and develop a business model to meet their demands without any hitches. Furthermore, Infiniti’s market entry strategy engagement helps businesses identify the current market scenario in terms of market drivers, competitors, and product positioning strategies.

Summary of our market entry strategy solution

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Client Journey

Infiniti’s market entry strategy experts evaluated the information gathered from a wide array of primary and secondary sources such as industry forums and exclusive company presentations to help the client comprehend the potential challenges while entering a new market. The experts also held extensive interviews and discussions with prominent stakeholders in the transportation and logistics services industry space.

The Solution Benefits and the Business Impact

The market entry strategy solutions offered by Infiniti helped our client – a leading transportation and logistics services provider to enhance service offerings and improve their geographical coverage. The solution also assisted the client to venture into advanced fields including value-added services and financial services. The client was also able to differentiate themselves from their competitors in the market space and meet the level of customer expectations in the new markets.

The Future

With the increase in expenses of transportation and logistics companies on fuel and auto parts, transportation and logistics services providers have started embracing new methods and strategies to improve their efficiency and mobility. For instance, companies in this industry space have started investing in equipping their fleet with smart devices and deploying contemporary technologies that facilitate best-in-class deliveries.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation and logistics services industry

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total quality management

Best Practices in Logistics Management: The Right Way Forward

Global sourcing is one of the key factors that mark the modern business landscape. With the logistics and transportation industry’s skyrocketing growth in the recent years, it has become much easier for companies to import and export raw materials and finished products around the globe. Furthermore, companies can now resort to efficient and shorter supply chain cycles and also source the cheapest materials from different parts of the world quickly, thereby reducing the overall costs. However, the swelling logistics requirements call for an efficient logistics management system to keep a close watch on the execution of processes as per standards and within the estimated budget and time limits. Why is logistics management essential for your business? With the help of this technique, you can control the flow and storage of goods to meet customer requirements and aIR_Brochurevoid surplus stock and losses efficiently. Here are some of the best practices in logistics management to enhance your business:

Determining the optimum logistics management model

It is imperative for companies to determine the portion of logistics and supply chain that they would undertake in-house and what amount they would outsource. Doing this would help them determine, which model is most profitable for the business and incorporate the same into their operations. In most cases, outsourcing would be beneficial for multi-divisional or large companies as they can focus on their core functions by assigning secondary tasks to third parties.

Build strategic relationships

Several companies are adopting strategies to build a good rapport with the logistics service providers to streamline their customs clearance process, simplify negotiation and bidding process, and avoid delays for proper document compliance. Building good strategic relations with the parties concerned in logistics will benefit companies in the long run as it would help simplify their supply chain and logistics management process.

Optimize Intelligent Routing and Consolidation

One of the critical steps in logistics management is to identify and evaluate the most optimum quantity and shortest supply chain cycles that will eventually help companies to save big in the long run. Companies must eliminate unnecessary processes in the supply chain and identify methods to maximize the utilization of containers to ensure optimum use of resources at a reduced cost.

Continuous Evaluation of The Logistics Network Design

Earlier, evaluation of factors such as physical distribution networks, capacity requirements, lane structures, etc. used to be a less frequent process for businesses. But today, with new logistics management and supply chain strategies evolving each day, companies have to be on their toes and keep constant tabs on their existing logistics network and processes involved. This will help them stay updated about the glitches in the current operations and adopt new trends accordingly.


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Supplier Selection Process – Strategic Decision Making

The supplier selection process entails a wide range of activities beyond scanning the price lists and skimming through catalogs of the potential vendors. Factors such as feasibility, quality, reliability, and service impact the supplier selection process. Organizations often make use of market intelligence and other business intelligence tools to gain valuable insights that help them in strategic decision making and help themIR_Brochure achieve their business objectives. Such insights allow the businesses to strategically approach its supplier selection process and understand the demands of their potential customers. The supply chain professionals suggest a step-by-step approach to the supplier selection process – know what you want, enlist your alternatives, and choose the right vendor for your business.

Supplier Selection Process – Qualities of A Supplier

Organizations look for suppliers who offer unmatched product and service quality, ensure timely delivery, and quote competitive prices. Why is it so important to carefully select the suppliers, you ask? It is because customers will associate the quality of the product with the brand and not the suppliers. While selecting a supplier, businesses must evaluate the alternatives on various parameters such as reliability, quality, value for money, financial security, and service among others. Supply chain professionals must bear in mind that low price doesn’t always translate into high quality and reliability and should be able to strike a balance between various factors based on the business objectives and market strategy.

Identifying The Right Supplier – Swipe Right

Selecting the right supplier is not as easy as swiping right, businesses must keep in mind two things: first, the suppliers must have strong service and clear communication skills to understand your needs and serve you better. Secondly, the vendors must be financially stable; a strong cash flow will ensure timely delivery, better quality, and long-term business association with them. At the start of the supplier selection process, it is essential for the organization to consult various sources such as directories, business advisors, references, trade associations, and industry-specific journals to draw up an alternatives list. Once the list is in place, the procurement manager can draw up a pro-con list by answering few questions to shortlist them,

  • Does the supplier have the capability to meet your requirements on time?
  • Are they financially stable?
  • For how long have they been in the business? Do they have a strong client base?
  • Do they have sufficient credibility in the industry?


Before zeroing down on the supplier(s), organization must be sure of their objectives and goals, carry out a thorough research and leverage market intelligence insights, understand the differences between strategic and non-strategic suppliers, evaluate your supply chain processes, conduct a credit check on the potential suppliers, determine the service level agreements (SLAs), and not be dependent on a single supplier.

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Market entry Advisory Helps a Foot Care Products Client to Enter the South American Market

With the motive “prevention is always better than cure”, the consumers of today are more informed and are relying on preventive measures in a bid to avoid the rising healthcare costs. Also, with the growing aging population and rising awareness of diseases affecting the mobility, the consumers of today are more demanding and are restlessly searching for products to cure the foot-related illnesses. To meet the rising demand from the end-user segments and target niche market segments, organizations in the foot care products space have started leveraging robust market entry strategy. Market entry strategy helps renowned companies to investigate the potential of the market and reach out to a wider and more diversified customer base.

To enter overseas markets, it is essential for the organizations to understand the required resources and allocate resources accordingly in a cost-effective manner. With years of expertise in offering a plethora of services, Infiniti’s market entry strategy experts help the client identify the potential market opportunities and target the key customer segments. Furthermore, such solutions also help devise a one-size-fits all solution; thereby, reducing the staff costs, finance costs, and other operational expenses.IR_Brochure

The Business Challenge

With the rise in industry revenue and increase in competition from overseas manufacturers, leading manufacturers have been compelled to enhance their operations across niche target segments. Like other organizations in the manufacturing space, a leading manufacturer of foot care products wanted to gain an understanding of the same general question: How to breach different markets and enhance their product offerings? The client wanted to identify and mitigate risks in potential new markets and enhance their current product line. Furthermore, the client also wanted to identify the threats and opportunities and take informed decisions for marketing, strategy, and planning.

Our Approach

To effectively assess the market’s performance and enhance their offerings in the market, the client approached Infiniti’s group of market entry strategy experts. Infiniti’s market entry strategy experts carried out extensive research comprising interviews and discussions with leading stakeholders in the foot care products space. Moreover, the market entry strategy experts also crafted a dashboard collating information from various proprietary sources such as paid industry databases, company presentations, industry forums, and newsletters in the foot care products space.

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Market entry strategy Solution Benefits:

  • Understand the market landscape in terms of regulations and laws concerning the foot care products industry
  • Assess the size of the market, growth rates, and trends and take informed business decisions
  • Gauge information on the competitors, suppliers, and distributors in the market
  • Assess the general attractiveness and competitiveness of the foot care products
  • Gain actionable insights to identify the best opportunity for entry, acquisition, and partnerships

Benefits of Our Integrated Approach

After a detailed analysis of the foot care products, the client was able to gain real-time insights into the market’s dynamics and was also able to assess the major factors influencing the growth of major market players. Furthermore, the client was also able to perform SWOT, PEST, and STEER analysis and gain a deeper understanding of the industry competition and the supply chain.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the healthcare industry.

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Market Research and Competitive Intelligence Study Helps a Global Engineering Company

A competitive intelligence study of the refrigeration and energy market helps assess the competition in the market across the pharmaceutical, supply chain, food processing, chemicals, and oil and gas industries. Industrial refrigeration system comprises of electrical and mechanical components such as compressors, heat exchangers, evaporators, and racks. Some of the key factors fueling the growth of the refrigeration market include increased demand for cooling systems with improved energy efficiency, better temperature stability, and agility in functioning.

Although, the adoption of industrial refrigeration is witnessing exponential growth, the market is subjected to several challenges. Stringent regulation on the use of hydrofluorocarbons and growing environmental concerns are some of the factors hindering the growth of the market. To analyze the competitive landscape, Infiniti’s industry experts carried out a deep-dive assessment of the refrigeration and energy market in terms of the segmentation, growth potential, and the challenges.

The Business Challenge

A manufacturing company based out of Denmark wanted to understand the market landscape of refrigeration and energy in terms of market structure, key competitors, growth drivers, vendors, channels, and customer segments. Without a comprehensive understanding of the market landscape, the client was unable to assess and enter new markets and enhance their offerings. As a part of the competitive intelligence study, the client wanted to identify the penetration of refrigeration and energy markets across specific African countries.

Our Research Methodology

To gain an in-depth understanding on the market size and the key competitors, our market intelligence experts carried out extensive primary and secondary research. The information compiled from interviews and discussions conducted with market leading business executives, industry experts, manufacturers, buyers, purchasers, consultants, analysts, and members of trade associations. Also, the research comprised information derived from proprietary databases such as company publications, case studies, journals/magazines, news aggregators, and industry forums.

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Our Solution Helped the Client:

  • Identify the key market players for each segment under focus
  • With highlights on the sales, marketing, and local sourcing strategies of the key competitors
  • Develop a robust and defendable prototype market sizing model

Benefits of Our Integrated Approach

After a detailed analysis into the market landscape, the client was able to identify their competitors in the market and make strategic decisions to increase their product portfolio across the target regions. Also, the competitive intelligence study brought into limelight the facts, figures, and forecasts covering the major and niche players in the market. In a span of four weeks, the client gained a better understanding of the market segmentations in terms of wholesale, distributor, and DIY.

A must-read case study for strategy experts and decision makers looking to gain strategic insights into the energy and refrigeration market.


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Challenges in the Agriculture Chemicals Market – Is Going Digital the Answer?

As farmers turn to technology, agriculture chemicals manufacturers are bracing up to meet the new challenges in the agriculture industry. Especially when it comes to the agrichemical supply chains, the industry is still struggling with synchronizing the entire work process and meeting the ever-growing demands for the chemicals cost-effectively.

Is going digital the ‘panacea’ for problems in the agriculture chemicals supply chain?

Supply chain disruptions and changes in customer needs are the two major pain points faced by manufacturers of agrichemicals. Along with this, providing end-to-end services is another area which calls for focused planning of players in the agrichemical market.

By switching to digitization and investing in the Industrial Internet of Things (IIOT) technology, industry experts believe that the loopholes in the supply chain can be easily tackled. IIOT and predictive analytics facilitate better redressal of the supply chain woes. As predictive analytics makes use of machine learning to decipher patterns in the unstructured data, it becomes easier for market players to respond to changing demands from the customers in an automated manner.

Secondly, by aligning business and digital strategies, agri-chemical companies can gain better ROI. At the moment, majority manufacturers are using digital technology on the front end alone. The result is a decrease in production costs, increase in yields, and sustainable growth. Such improvements in the work process is advantageous for farmers as well as players in the agrichemical industry.

However, to gain long-term results, experts recommend the use of digital technology in strengthening the back-end mechanism as well. The supply chain is the major back-end mechanism which needs to be highly agile to deal with the fluctuating demands from the customers’ end. A digitally-enabled supply chain is sure to leverage the changing market dynamics to the company’s advantage.

Lastly, it will be wrong to assume that adoption of digital technology alone is sufficient to add value to the business. Manufacturers of agrichemicals must realize that it is essential to build a platform which is a synergy of the local resources, regional culture, and digital operations. On its own, digitization is not going to bring in any huge change in the functioning of the businesses. What is needed is an intelligent placement of digital solutions in the organizational structure, so that an element of flexibility is added to the entire work process.

Infiniti’s take on digitization of the agriculture chemicals market

The agriculture chemical industry is undergoing one of the most exciting changes in the past one decade. Digital disruption has in fact added more dynamics in the supply chain and opened up avenues for increased innovation as well as competition.

Market Intelligence Study on the Automotive Industry – Seamless Supply Chain Systems to Double Business Growth

The recent market intelligence study by Infiniti Research on supply chain and competitor landscape for the automotive industry helps manufacturers of electric wire and optical fiber cables gain a better understanding of supply chain through which wires and cables are supplied to the automotive manufacturing companies. The study also identifies the key market players involved in the supply chain of the automotive industry.

Understanding the supply chain in the automotive sector

The leading OEMs in the automotive sectors are offering a wide range of vehicle choices that cater to end-users’ demands. Manufacturers are shipping vehicle components instead of an entire vehicle to save costs. Since supply chain landscape of the automotive industry is mostly affected by rapid globalization, the vendors are investing in reliable logistic chains to sustain the competition in the market. Keeping inventories well-stocked but not overstocked and adapting to changes will help manufacturers to maintain an equilibrium in their supply chain facilities. Moreover, better planning, increased visibility, and a focus on continuous improvement in the supply chain will be a key to business success for OEMs.

The market intelligence assessment led to the understanding that with accurate supply chain systems, vendors can meet the innumerable demands of the consumers and launch various brands based on their requirements. The vendors are using innovative technologies like IoT and cloud computing for efficient operations planning and inventory optimizations. These new technologies will help the OEMs to establish robust supply chain systems.

Vendors to offer assorted components

The intensity of the competition in the automotive market is encouraging suppliers to offer a different variety of wires and cables through various supply chains. Identifying key players involved in the supply chain and offering new products will help the manufacturers gain consumers and increase their market share. Furthermore, developing and investing in new technologies will boost the demand and sale of these components in the global market.


Is online retailing and e-commerce the new wave

The emergence of online retailing and e-commerce is slowly gaining a foothold in the automotive industry. This channel of supply helps vendors to communicate with target audience directly and analyze the consumer behavior pattern. Additionally, manufacturers are offering value-added services such as same-day-delivery to attract more consumers and sustain the competition in the market.

Solutions and recommendations

The market intelligence team at Infiniti Research offers various solutions that identify the key market players involved in the supply chain and provides strategies that foster market growth. Some of the solutions offered include:

  • Conduct secondary and primary checks to identify suppliers that provide high-temperature cables
  • Gather data by calculating total wire requirement and supplier shares for each segment
  • Assess the current and emerging market trends and study the supply chain landscape for the target region
  • To provide a better understanding of supply chain through which wires and cables are supplied to various multinational automotive manufacturing companies
  • Offer an overview of the various delivery channels, current market trends, the supply chain map, market size, details of additional suppliers, and the key player’s operators in different levels of the supply chain
  • Identify the applications other than the main harness for which target cables are required

Read our comprehensive case study on how we helped a leading client to assess the supply chain and competitor landscape for the automotive industry. 



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