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social media monitoring services

How Retailers can Benefit by Leveraging Social Media Monitoring Services

In the past couple of years, several retailers have demonstrated a significant increase in their revenues by connecting with customers online and ensuring active social media presence. Social media monitoring services can help companies in the retail industry to increase sales, enhance customer satisfaction, and also personalize their marketing campaigns. The urge to interact with customers in a more meaningful way and build better brand loyalty are promoting the use of social media monitoring services and tools among modern retailers. Based on our experience in helping several retailers set up their social media monitoring strategies, we have listed out some of the key benefits that retailers can gain using social media monitoring services.

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Why retail companies need to use social media monitoring

Retail industry is evolving

According to our latest retail industry analysis, the sector is evolving faster than ever before. And internet and social media platforms play a significant role in contributing to this growth. In fact, social media is expected to account for almost 15% of the total retail sales by 2020. To keep pace with the changing market scenario and track what consumers are talking about the brand, social media monitoring tools are vital.

Rising market competition

Retail is also one of the most competitive sectors in the world right now. The chances of survival and success in such highly competitive markets solely depends on a company’s ability to differentiate themselves among other players in the market. Moreover, more players in the market may mean risk of losing out on market share, but it also gives brands an opportunity to learn from their competition, and this can be effectively done with the help of social media monitoring services.

Changing customer demands

Before the era of the internet, brands spoke, and the consumers listened. Things have changed ever since the internet and social media have become the part and parcel of the average consumers’ daily lives. There are now millions of conversations about brands happening on social media every day. What this means is that there could be thousands of relevant conversations about a particular brand happening right now, and there are chances that they have no clue about it. This where the power of social media monitoring services comes into play.

Get in touch with our experts to know how our social media monitoring services can help you understand the effectiveness of your communication outreach.

Benefits of social media monitoring services for retailers

social media monitoring servicesEnhanced social listening

Social listening refers to listening and understanding what your target customers are talking about you. By using social media monitoring services, retailers can measure and analyze their audience and identify the gaps in their offering when compared to customer expectations. Social media monitoring services also gives valuable insights on what customers are talking about a brand(good/bad) by monitoring the brand mentions on social media platforms.

Better customer interactions

Excellent customer service is one of the keys to success for any modern retailer. For becoming more approachable to customers, retailers must consider every avenue of communication. In most cases, the social messages to brands get ignored because retailers often find it difficult to filter out and cater to the concerns of every message that they have received. Social media monitoring services help brands to become more approachable by tracking customer interactions and enquiries faster.

Discovering engagement opportunities

One of the most relevant benefits of social media monitoring services in retail is to discover more opportunities to engage with the target customers. For retailers, this means that they need to focus more on incoming brand-relevant messages, irrespective of whether they have been mentioned directly or not. These messages are also a key to providing exceptional customer experience.

Interact with top brand advocates and customers

Brand advocates are vital in promoting products and driving greater engagements in smaller pockets of the market. Using social media monitoring services, retail companies can easily interact with influencers and brand advocates to move the engagement needle. Furthermore, monitoring interactions and conversations from key customers can provide valuable instances of ways to include them in the marketing efforts of the company.

Our solutions have helped several global clients to make informed business decisions. Request more info for insights on our portfolio of services.

Social Media Marketing Tips for Small Businesses

One of the most powerful tools that all of us have access to is social media and for businesses, especially the small business, social media marketing is the most essential medium to establish their brand in the market.  For business owners and brands alike, social media optimization can generate more revenue, bring in more business, increase brand awareness, and attain several other goals. Today, with a combination of high-quality content, rich media, and personalization, social media marketing has become the most preferred way for businesses to establish a connection with their audience. But for social media marketing to work efficiently for your business, its optimization is very crucial. It requires the right utilization and well thought out marketing strategies. So, if you are a business owner and trying to deduce how to use social media for your small business, you have landed on the right page. In this article, we have discussed diffeContact USrent tips and tricks to enhance your social media optimization techniques and ultimately help you in your social media marketing.


4 Social Media Skills Every Marketer Needs to Have

Social media skills and literacy are fast becoming a competitive benchmark in the world of business. While social media has immense potential, there are several inherent risks and uncertainty associated with it. But capitalizing on the transformational power of social media while mitigating the risks are what modern marketers need to build their focus on. Today, social media has the ability to develop or destruct the reputation of a business. Hence, it is not about posting anything and everything online, companies must carefully choose the content and their target audience before executing their social media plan. Marketers also need to possess a set of social media skills that will keep them a step ahead of their competition on social media platforms. Here are the social media skills that marketers need to up their game :Request Free Proposal


social media skills

Create compelling content

The success of a social media post depends on its ability to get the audience hooked on to the content. With video cameras achieving near ubiquity and film clips uploading in the blink of an eye to YouTube or other platforms, it is now easier than ever to create rich and engaging content. What marketers need to have are creative skills in filmmaking such as imagination, an authentic voice, and the ability to craft interesting stories and to turn them into media products that prompt people to take the desired action.

Leverage dissemination dynamics

New marketers must understand the paradigm shift in marketing content and look at ways to influence their messages to reach out to the right people and the right channels and promote frequent communication and exchange ideas. This fosters a culture of openness and engagement. Additionally understanding how the distribution channels work to increase word of mouth can help the organization and its brand. Furthermore, creating and sustaining a body of social followers who can help to spread and reinforce the message of the brand is highly essential.

 Manage communication overflow

Managing multiple channels to consume information and communicating with the target audience can prove to be overwhelming in the long-run. One of the essential social media skills that marketers must possess is the ability to decide when and where to engage to get the best results for their time. Understand which channels are essential for consuming information and which channels are right for engaging content, and participating is one of the vital social media skills to possess.

 Driving strategic social-media utilization

To leverage the complete potential of social media, marketers must play a proactive role in raising the social media literacy of their immediate stakeholders. This means that marketers must observe transparency and integrity, refrain themselves from speaking on behalf of the company without authorization and be clear in their social messaging that their views are personal.


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