Business Challenge
A leading soft drink brand wanted to monitor what the customers are talking about their brands in social media.
Situation
The client was facing challenges in keeping track of conversations across social media channels on their brand and assessing the performance across a set of key KPIs.
Approach
We identified key channels of conversation for the client’s brand and gathered information on conversations. We did an analysis of the gathered data to assess parameters such as tonality, sentiment, theme etc..
Impact
Client was able to gain an understanding of the perception of the customers on its brands and re-align its media strategies to achieve better brand reputation for its brands.
Client was able to gain an understanding of the perception of the customers on its brands and re-align its media strategies to achieve better brand reputation for its brands.
