The demand for optical components is expected to grow in response to the increasing use of smartphones and transmission of data.
With the implementation of automation across industries, the demand for high-quality optical components is on the rise. Owing to benefits such as reliability, safety, and simplified network operations, optical components find extensive applications in long distance communication. Also, optical components enable the seamless transmission of data throughout the network and are used for high-speed network infrastructure build-outs. Fiber optical cables are primarily used in optical system, due to their capability of achieving extremely high bandwidth.
The market for optical components is showcasing a significant growth with the need for advanced connectivity solutions such as cloud-based services and machine-to-machine (M2M). High installation costs and risk of cyber threats are few of the challenges restraining the growth of optical components market. With an understanding of the optical components market, Infiniti’s market assessment experts offered actionable insights into the market in terms of the segmentation, potential growth drivers, and challenges.
The Business Challenge
A leading manufacturer of acoustic products based out of China wanted to understand the market landscape for optical components with special emphasis on mobile and smartphone segments. The client was losing market shares due to increased competition from market leaders. The client also wanted to understand the market dynamics, assess and analyze current vs. future market development prospects, market size, and growth rate. An assessment of the market landscape helped the client identify potential growth opportunities, technology trends, and the target regions under focus.
Our Research Methodology
To assess the market landscape, our market intelligence experts carried out robust primary research comprising of 120-140 interviews and discussions with market participants such as camera module vendors, business executives, product experts, analysts, and buyers. Our market assessment experts also relied on syndicated research reports, mobile industry databases, sales and marketing reports, relevant websites, and company publications to perform a detailed analysis on optical components.
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Our Solution Helped the Client
- Identify the key leading competitors in the camera module market
- Develop a robust and defendable proto-type market sizing model
- Build a logical metric which correlates with demands for target products
- Identify and establish contacts with most relevant market participants
Benefits of Our Integrated Approach
Our market intelligence experts helped the client adopt effective marketing strategies for the growth of optical component market in China. Our industry experts performed a SWOT analysis on major vendors in the market. The client derived an in-depth understanding of the current and forecast of the camera module market. We assisted the client in benchmarking sales strategy, product strategy, technical advantages, and customer resources.
A must-read case study for strategy experts and decision makers looking for effective market assessment in the optical components market.
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