Smart packaging is still evolving, but we cannot completely ignore its importance. Agile businesses are looking at packaging as a possible holistic solution to transform the way they deliver, sell, and use products. Innovative smart packaging applications are being embraced by market leaders across industries who are trying to leverage the benefits of smart packaging solutions to enhance their operations and at the same time provide an unparalleled customer experience. In this blog, experts at Infiniti explore how top companies are using smart packaging to overcome some key business issues.
How businesses can benefit from smart packaging
Inventory and lifecycle management
Smart packaging can provide solutions to common supply chain challenges including sourcing raw materials from suppliers, managing the supply chain, and delivering products to the final customer. With smart packaging solutions, companies can gain real-time ability to track and trace the exact product location in the production and distribution cycle. It also offers benefits including agility, quality and safety, and sustainability.
Protection against internal and external threats
Packaging of a product often acts as a valuable layer of defense against both internal and external threats affecting the product integrity. In the food retail industry alone close to 30% of food products are known to be discarded due to spoilage. Smart packaging can help avoid such counterfeits and combat excessive losses for companies. By using advanced technologies such as blockchain, brands can create a secure, unalterable record of a product’s origin as well as the path to market.
Enhance user experience
Using packaging, brands can enhance user satisfaction by making the use of the product more engaging, efficient, or informative, as well as by providing valuable consumer insights to brand owners and retailers. Companies can earn greater brand loyalty by using innovations in smart packaging to lure more customers. For instance, some brands are even using technologies such as AR-based apps to transform the customer experience through packaging.