Tag: retail market

Market trend analysis

Achieving Savings of $3.2 Million for a European Retailer | Infiniti’s Latest Market Trend Analysis Engagement

Infiniti’s Market Trend Analysis Engagement for a Retail Company

The European retail industry is rapidly evolving as consumer centricity is becoming mainstream. Also, the advent of experiential retailing and personalization is creating huge opportunities for companies in the retail industry. However, these increasing opportunities and innovations in the market necessitate retail companies to stay abreast with market innovations and changes. This is where companies realize the importance of leveraging market trend analysis solution. Infiniti’s market trend analysis solution has helped various retail industry giants to analyze the evolving retail industry trends and respond to the ongoing market changes to meet customers’ needs at a faster pace.

Request a FREE proposal to learn how market trend analysis solution will help you identify the latest trends and innovations in the market.

Business Challenge

The client is a retail company based out of Europe. With shifting consumer preference, increasing technological innovations, and changing dynamics of the retail marketplace, the client was facing difficulties in analyzing the latest retail industry trends and market opportunities. Their inability to respond and innovate according to the latest trends and ongoing market changes resulted in huge financial losses for the company. The company even witnessed an unexpected rise in their customer churn and this further resulted in a dip in their overall sales. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market trend analysis solution.

With Infiniti’s market trend analysis solution, they were also looking to:

Revamp in-store experience – With experiential retailing becoming mainstream in the European retail market, the client wanted to revamp their in-store experience by understanding the latest retail industry trends and customer preferences.

Personalize shopping experience – Personalization has been one of the major retail industry trends that have been on the rise since the past few years. Therefore, with Infiniti’s market trend analysis solution, the client wanted to understand shifts in customer perception of value to personalize the shopping experience for them.

Understand changes in European retail industry – With Infiniti’s market trend analysis solution, the client also wanted to identify market trends in terms of product development and marketing initiatives.

Solutions Offered and Value Delivered

To help the client understand the retail industry trends and market opportunities, the experts at Infiniti Research followed a three-phased approach. The engagement involved analyzing the latest innovations in the European retail industry, understanding how the client’s competitors adapted to evolving trends and market changes, and identifying the needs of target customers.

The insights obtained from Infiniti’s market trend analysis solution helped the client to understand the latest changes and market innovations taking place in the European retail market. Also, the client was able to understand how customers reacted to these evolving trends in the market. Infiniti’s market trend analysis solution also helped the retail company to understand how their competitors were adapting to these market changes and innovations.

With Infiniti’s market trend analysis solution, they were able to respond to the ongoing market changes and revamp in-store experience to attract customers. Furthermore, understanding the demands and requirements of their customers helped the client to personalize the shopping experience for them. Also, the client was able to understand the potential demand for their products and identify attractive investment opportunities.

With Infiniti’s trend analysis solution, the client was able to enhance sales, reduce customer churn rate by 44% and achieve savings of $ 3.2 million in a year.

CONTACT US to know how our market trend analysis solution will help you identify trends in terms of product innovation, competitor product features, and marketing approaches.

Retail Industry Trends 2019

TOP RETAIL INDUSTRY PREDICTIONS FOR 2019

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Boosting Brand Equity and Entering the Asian Retail Market: A Market Segmentation Case Study for an American Retail Company

The digital age sets a challenging stage for specialty retail market players. As consumers increasingly turn to online shopping and webrooming, specialty retail market players must use the same technology to their advantage. Click To Tweet

Today, most of the consumers are shopping on their mobile phones and tablets rather than laptops or desktops. As a result, specialty retail market players need to create responsive site designs to optimize the customer experience. Additionally, implementing in-store smartphone targeting to gather customer data and deliver targeted offers for an omnichannel experience is a must for specialty retail companies to stand a chance in today’s competitive retail market. Furthermore, the market is highly fragmented and competitive, with no single retailer capturing more than a few percents of the market. This gives buyers a wealth of choices and makes it tough for any retailer to stand out. As a result, specialty retail players must increase their focus on assortment, trendiness, quality, pricing, and customer experience to develop and enhance their brand equity. Request ProposalThe global recession has also brought with it a host of challenges for specialty retail market players: rising labor costs and sluggish buying. It has also created a higher cost of goods sold and led to lower gross margins. As a result, sales of brick and mortar stores have struggled, although e-commerce continues to deliver strong growth.

Business Issues

  • The client: A leading specialty retail market player

The client is an American specialty retail market player headquartered in Minnesota. The company – with an annual turnover of over 40 billion USD – approached Infiniti with a specific business problem, which was to enter the Asian market and target potential market segments effectively. The specialty retail client also wanted to personalize their marketing campaigns and target customers individually to enhance customer service and satisfaction.

Additionally, with the help of Infiniti’s market segmentation solution, the client wanted to be more efficient in allocating their resources. The primary objective of the client was to devise effective strategies to identify pathways to accelerate product development without comprising on the quality of their products.

How Can Market Segmentation Help Specialty Retail Market Players?

With the growing demands of customers across the globe, specialty retail industry players are facing challenges to maintain their foothold across markets. Market segmentation engagements help businesses profile the needs and desires of the customers and develop products accordingly. Market segmentation also helps firms overcome the factors impeding the growth and take advantage of the new prospects. Specialty retail market players can leverage Infiniti’s market segmentation solutions to reduce costs and target the ideal potential customers.

Summary of our market segmentation solution

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Client Journey

The market segmentation experts at Infiniti followed a detailed qualitative and quantitative research approach and conducted surveys and interviews with leading stakeholders in the global specialty retail market to help the client identify the right demographics and position their product offerings effectively. To further help the retail company effectively allocate resources, the experts gathered information from a wide array of proprietary sources such as industry databases, paid company presentations, and forums.

Solution Benefits and the Business Impact

Infiniti’s market segmentation engagement helped the specialty retail market player to precisely forecast customer preferences and accordingly position their product offerings. This engagement also helped the client identify the needs and desires of the consumers and stay on par with the competition. This helped them increase brand equity and affinity. The client also implemented real-time marketing campaigns and identified the data inputs to be used to capture the Asian market. Furthermore, the specialty retail market client devised robust initiatives to drive better operational costs while maintaining the profitability of their business.

The Future

Like individuals, specialty retail companies are finding a new approach each new year by making resolutions to improve their performance. Among other things, these might include incremental improvements in supply chain efficiency, enhancements to customer experience, and omnichannel capabilities. Additionally, specialty retail market players are designing, curating, and brilliantly executing shopper experiences that simply cannot be had elsewhere. Also, robotics is being employed to cover for simple in-store operational tasks and free up human interaction to delight their customers.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the specialty retail market

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Retail Market Player Leverages Competitive Intelligence Solution to Stay Ahead of the Competition

retail market

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence solution for a retail market client. Today the economy is shifting towards a more consumer-driven model. The retail market comprises of establishments which are engaged in selling merchandise for personal and household consumption. Factors such as the changing preferences of the customers are compelling retailers to find new ways to delight their customers and strengthen loyalty.

“Competitive intelligence helps retail market companies to identify and profile the key competitors and generate meaningful insights to make informed decisions. Also, competitive intelligence solutions help businesses enhance their competitiveness and establish a stronger foothold in the market. “says an expert at Infiniti Research.

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The solution offered helped the retail market client understand the strengths and weaknesses of the competitors and identify the unique selling propositions. The solution also helped the client identify the gaps in terms of their capabilities and performance and rank their business against the most successful competitors.

Additional Benefits of The Competitive Intelligence Solution

  • Successfully launch and market new products and services
  • Gained detailed insights into the competitors’ value proposition, customers, finances, and infrastructure.
  • To know more, request a free proposal

To know more about how our competitive intelligence solution helped the retail market client

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Market Intelligence

Competitive Intelligence Helps a Renowned Retail Market Player Relatively Stay Ahead of the Competition

It is estimated that between 2008 and 2013, e-commerce sales grew ten times faster when compared to the in-store segment.

Today, with the rising shift towards a consumer-driven economy, companies in the retail industry have started emphasizing on delivering authenticity, newness, convenience, and creativity in their product offerings. The retail market comprises of establishments who are engaged in selling merchandise for personal and household consumption. Moreover, factors such as the changing preferences of the customers are compelling retailers to find new ways to delight their customers and strengthen loyalty. The growth of the retail market can be attributed to factors such as rising GDP, disposable income, and consumer spending.

Some of the factors that may curtail the growth of the retail market include:

  • Influence of mobile shopping: With the growth of the online retailing sector, prominent businesses have started witnessing a considerable rise in the mobile shopping activity. As of 2016, the mobile retail showed a 54% increase in the year-on-year performance. The relentless growth of technology is compelling businesses to stay updated and adapt to the current competitive environment.
  • Attracting and retaining talent: The retail market comprises of several establishments offering a wide array of services to the customers. So, it becomes crucial for organizations to attract, retain, and develop a workforce that addresses the growing demands. Organizations should also ensure that they are attracting the talent with similar skill sets.

To address such challenges and gain a competitive edge over their competitors, businesses are leveraging competitive intelligence solutions. Competitive intelligence helps businesses identify and profile the prominent competitors and generate meaningful insights to enable informed decision-making. Also, competitive intelligence solutions help businesses enhance their competitiveness and establish their presence in the market.

The Business Challenge

  • The client- A renowned player in the retail market

A prominent client in the retail market wanted to gain better insights into the company’s competitors and enhance their competitiveness in the market. With the aid of Infiniti’s competitive intelligence solution, the retail market firm wanted to profile the key competitors and benchmark their pricing plans. The client wanted to understand the prevailing competition to benchmark their products and accordingly allocate resources to meet the business requirements.

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Our Journey

To cater to the specific requirements of the retail market client, the competitive intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the retail market. To formulate effective business strategies, the experts also compiled information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations.

The Solution Benefit and the Business Impact

The competitive intelligence solution offered by Infiniti helped the client in the retail market understand the strengths and weaknesses of the competitors and identify the unique selling propositions. The engagement also helped the retail client successfully launch and market new products and services. The engagement also sought ways for the client to identify the gaps in terms of their capabilities and performance and rank their business against the most successful competitors. The client in the retail market space gained detailed insights into the competitors’ value proposition, customers, finances, and infrastructure.

The Future

With the aid of innovations, digital stores will continue to infiltrate the four walls of traditional stores. Moreover, factors such as growing digitization will further influence the growth of the retail market over the next couple of years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the retail market

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