process manufacturing market research Archives - Business Intelligence

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Metal Casting Products Market Assessment Study in the APAC Region

Business Challenge
A leading manufacturing firm wanted to understand the potential market opportunities for metal casting products in the APAC region.
Situation
The client wanted to utilize the emerging market opportunities across China, Malaysia, Singapore, and Australia for its metal casting products. It was looking for advisory services for a complete market assessment to develop marketing strategies.
Approach
We conducted a detailed market assessment including situation analysis, market sizing, market structure, and identification of high-potential growth segments in each region. We also conducted an analysis of potential end-user segments and obtained insights specific to their emerging requirements.
Impact
The client was able to gain insights on critical success factors to devise its market entry and go-to market strategies. It was also able to shortlist business partners through partner due diligence and understand the best practices in partnership structuring.
Metal Fabrication

Market Intelligence Study on Laser Tooling and Plasma Processing Market in the US and Canada

Business Challenge
A leading laser tooling and plasma processing services provider wanted to leverage the emerging opportunities in North America.
Situation
The client wanted complete analysis of the market in North America, including market demand, trends, key growth drivers, and major customer segments to understand and leverage the latest opportunities.
Approach
We conducted extensive primary and secondary research in the US and Canada through our proprietary contact databases, to assess the market growth, evaluate the major market trends, and identify the most attractive market segments.
Impact
The client was able to gain geography-specific insights, which helped in evaluating the appeal and attractiveness of the markets in the US and Canada and identifying the segment with the highest growth potential.
Market Assessment

Market Intelligence Study on Plastic Processing Machinery Market in China

Business Challenge
A leading manufacturing equipment firm wanted to assess the demand for its plastic processing machinery to revise its strategies and achieve an increase in revenue.
Situation
The client wanted to understand the demand for its products among the top eight end-user industries and identify potential sub-segments were it could focus, in order to increase revenue.
Approach
We conducted primary and secondary research to assess the market opportunity at an overall industry and sub-segment level. We also assessed key criteria such as profitability and supply-demand scenario.
Impact
The client used our market insights to realign the sales force to aggressively target the most profitable industry verticals. It was also able to determine a new set of potential customers within the end-user industries.

Competitive Intelligence on Aluminum Die Casting and Stamping Market in Mexico

Business Challenge
A leading casting and forging company wanted to understand the competitive scenario and the potential for its products in Mexico.
Situation
The client wanted to gain insights on its top competitors across the aluminum die casting and stamping market in Mexico and reformulate its business strategies to achieve higher growth.
Approach
We followed a two-phased approach to gain the desired insights for this engagement – phase 1 for identification and shortlisting of potential competitors in each target market and phase 2 for a deep-dive assessment of the top three shortlisted competitors in each market.
Impact
The client was able to gain an in-depth understanding of its key competitors in each target market including insights on their manufacturing and operations capabilities, product portfolios, shareholding structures, and supply and service capabilities.

Competitive and Pricing Intelligence on Process Safety Systems

Business Challenge
A leading process safety systems provider wanted to gain an in-depth understanding of its competitor’s strategies specific to pricing structure and price positioning.
Situation
The client wanted to understand how the competitor was able to provide low-cost services to clients, and was looking for an analysis of their price positioning including price levels and indicators and pricing structure in terms of solutions, services, support and end-point.
Approach
We conducted an extensive primary study including interviews and discussions with stakeholders having knowledge regarding the client’s pricing structure and strategy, followed by analysis and validation of data to derive insights for the client.
Impact
Based on our insights, the client implemented the best-in-class pricing structure. It was able to make constructive structural changes to the pricing and cost strategy to reduce its service delivery costs and provide greater price flexibility.
Customer Engagement

Customer Assessment for Plasma Cutting Tools and Systems Products

Business Challenge
A leading plasma cutting tools and systems manufacturing firm wanted to obtain insights specific to customer satisfaction levels.
Situation
The client wanted to fine tune its customer service through studying customer satisfaction and perception for its products and services. It wanted to obtain insights specific to customer habits, usage, and perceived added value in comparison to competitors.
Approach
We conducted in-depth telephone interviews with target respondents, followed by an in-depth analysis to obtain insights and develop recommendations on how to realign its customer strategies.
Impact
Based on our insights, the client gained an understanding of the current satisfaction levels around critical areas such as product quality, delivery time, and customer support and devised strategies to ensure improved satisfaction levels.

Customer Survey to Assess Brand Awareness and Perception of Blow Molding Products

Business Challenge
A global industrial equipment company engaged Infiniti to conduct a customer survey-based research study to assess brand awareness, perception, and brand sentiment for its blow molding products.
Situation
The client wanted to conduct a survey with customers to gain an understanding of the level of awareness, perception, sentiment, and themes associated with its brand.
Approach
We conducted telephone surveys with 70 consumers from different end-user industries to gather information. We performed an in-depth analysis to derive insights on awareness and perception levels.
Impact
The client was able to make changes to its brand strategies based on insights specific to perception and awareness levels. It was also able to make changes to its marketing strategies, which resulted in improved sales.

Customer Intelligence on Foundry Services for Textile Industry in India

Business Challenge
A leading foundry services provider for the textile industry wanted to obtain insights on primary customer needs and understand ways to support customer acquisition.
Situation
The client was looking for advisory on strategies to target new customers and critical factors for retaining customers through an in-depth analysis of the purchase criteria adopted by key customers and suggestions on customer acquisition strategies.
Approach
We conducted detailed telephone interviews with the buyers and decision makers for the purchase of foundry services within the Textile industry to obtain information specific to the client’s research needs, followed by analysis and knowledge development.
Impact
The client was able to improve its customer retention and acquisition strategies by understanding the key factors considered when selecting service vendors, primary reasons for switching to a different service provider, and current satisfaction levels.
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