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Analyzing the Oil and Gas Industry Through A Market Intelligence Study

With rising global demand, the oil and gas industry faces three major challenges: reduce costs, improve environmental footprint, and optimize the performance of its industrial base assets.

Producing crude oil and refined products at a lower cost to stay competitive in the market is one of the industry’s major challenges. Optimizing production systems and environmental utilities on current operating sites is, therefore, a priority for all the oil and gas industry players. The oil and gas industry is also a major consumer of water and energy resources and is therefore subject to increasingly stringent environmental standards. These constraints are forcing companies to rethink extraction, production, and distribution methods to preserve their license to operate. 

In addition, oil and gas industry players will have to invest massive amounts of venture and capital into ever more challenging and expensive production provinces, such as the ultra-deep reservoirs, ultra-deep waters, unconventional resources, and inhospitable environments to continue meeting the world’s demand for oil and gas.Request Proposal However, attracting skilled human resources, both in the technical and managerial areas, becomes crucial for companies operating in this industry.

Business Issues

  • The client: An oil and gas industry major

An oil and gas industry major based out of the US approached Infiniti to gain an understanding of the market landscape for oil and gas including current sales trends, key challenges and opportunities, market dynamics, growth drivers, and technological advancements. Additionally, the client was unable to devise an effective growth strategy and take necessary actions to gain a major chunk of the market share as there was no clear visibility of the market size and potential.

How Can Market Intelligence Help Companies in the Oil and Gas Industry?

Market intelligence solutions help companies to develop customer segmentation strategies based on value. It also allows companies to understand precisely how much marketing activity to carry out to which customers and which of their most valuable customers are at a risk of leaving. Market intelligence also helps firms to analyze the unstructured data and identify the crucial pieces of data that are used to retain their customers.


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Client Journey

To help the client obtain accurate market information, our market intelligence experts carried out an initial hypothesis around the target segments, and the potential respondents were identified through robust secondary research. The market intelligence experts also collated information from external sources including case studies, company publications, journals, news aggregators, and industry forums with the oil and gas industry.

Solution Benefits and the Business Impact

The oil and gas industry client obtained an in-depth understanding of the market potential with the help of Infiniti’s market intelligence solution. The solution also helped the client identify the key competitors, their products, technologies employed, and regulatory timelines. This further helped the client make strategic business decisions.

The Future

The digital revolution is here, and for companies in this industry, it could mean the difference between surviving, thriving, or floundering. The proliferation of increasingly affordable digital technologies is expected to unleash innovations across the oil and gas industry, affecting everything from how companies procure goods and services, develop fields, and move product all the way to the HR and back-office services used to back the core businesses.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the oil and gas industry

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Power Supplier Identifies Niche Market Segments with the Help of Market Intelligence Solutions

Market Intelligence for Power CompanyLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a renowned power supplier client. Developing economies like India have continuously supported renewable energy to cater the rising power demands. The growth of the power market is driven by rising decentralization, digitization, and growing need to decarbonize electricity generation.

“Market intelligence solutions enable power suppliers to identify the niche and lucrative market segments and accordingly customize offerings and marketing efforts around the customer’s needs. Additionally, it also assists the suppliers to identify key competitors in the Indian power market to help them devise an effective marketing strategy.,” says an expert at Infiniti Research.

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The market intelligence solution offered helped the power supplier client to gain detailed information in the growth of the Indian power market helping them identify newer ways to increase profits and market share. Also, the solution offered insights into the existing market condition to minimize the risk of investments and penetrate the niche segments.

Additional benefits of the market intelligence solution

  • Identify niche and profitable market segments
  • Offers insights into market size, substitute products, and competitor analysis

 

 

To know more about how our market intelligence solutions helped the power supplier client

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Top Five Utility Companies Powering the Electricity Demands of the World

Today, electricity is a vital part of our everyday lives, right from powering big houses and corporations to small mobile phones, which are an integral part of our lives. Every utility company plays a significant role in supplying the power from the source to individual houses using the grid system. The costs incurred while building such an infrastructure is insanely high. As a result of such high costs, many developing nations are facing the issue of power shortage as they cannot adequately invest in the infrastructure. However, in the developed parts of the world, utility companies have set up massive infrastructure that distributes power to millions of households. It comes as noIR_Brochure surprise that the utility company from these nations are some of the biggest in the world. Here is a list of top utility companies in the world.

Duke Energy

Duke Energy Corporation, headquartered in Charlotte, North Carolina, is one of the largest electric power holding company, not only in the US but also in the world. Its utility business unit provides electricity access to 7.4 million retail electric customers in Southeast and Midwest regions with a total capacity of a massive 57,700 MW. The utility company derives electricity from sources such as coal, natural gas, and oil. Their service territory covers 270,000 km of land with 402,700 km of distribution lines. The company reported revenues of $22.74 billion for the year 2016.

Engie

Engie, previously known as GDF Suez, is a French multinational utility company which operates in the field of electricity generation and distribution, nuclear energy, natural gas, and renewable energy. In 2008, the company broke the state monopoly and de-emphasized its historical role as a nationalized gas monopoly. In 2016, the company generated revenues of €66.66 billion by employing over 154,950 employees. In a bid to promote low-carbon distributed energy the company announced its decision to stop new investments in coal plants in the year 2015.

National Grid

National Grid is a British multinational electricity and gas utility company that owns and maintains high-voltage electricity transmission network in England and Wales. The company is the only owner and operator of gas transmission infrastructure in England and Wales. The company also operates 14,000 km of electricity transmission lines in the US, delivering power to the areas of Northeast states of Massachusetts, New York, and Rhode Island, serving over 3 million customers.

NextEra

NextEra Energy Inc. is an investment company which operates in the US and Canada. The company generates electricity and is also involved in transmission and distribution with a capacity of about 45,900 MW. The company operates through various subsidiaries including Florida Power & Light (FPL), NextEra Energy Resources (NEER), and FPL FiberNet. With an aim to promote the use of renewable energy, the utility company attempted to purchase Hawaiian Electric Industries for $4.3 billion in the year 2014.

EDF

Électricité de France SA (EDF) is wholly owned by the French state and is involved in power generation, transmission, distribution, and energy supply and trading. The company handles 5 to 7 million customer accounts in the UK by the sale of gas and electricity to homes and businesses. The utility company is actively engaged in energy generation from renewable sources, which are reflected by its move to start the 62 MW offshore Teesside Wind Farm operations. The utility company consolidated its business in France and Europe to increase its presence in key emerging countries including Brazil, China, and Russia. The utility company also operations three of the top ten nuclear power plants in the world.

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Market Intelligence Helps a Renowned Power Supplier Optimize Strategies for the Indian Market

Since the enactment of the Electricity Act in 2003, the level of competition in the Indian power market has increased substantially.

Globally, the power market has been marked by the transition towards a more decentralized and intelligent energy system, which is expected to continue this year as well. The power market is driven by the continued regulatory support for renewable energy, especially in developing economies like India, which is a key market for power suppliers across the globe. The growth of the power market is driven by the “three Ds of energy” – rising decentralization, growing need to decarbonize electricity generation, and digitization. However, apart from these factors, there are a few fundamental factors that are impacting the overall growth of the power market. These factors include:

  • Increasing competition: With the entry of new suppliers, the power market is witnessing a high level of competition with players attempting to gain a major share of the market. Additionally, the shift towards a more competitive environment from a monopolistic environment a is opening up the space for new market players to establish themselves in the industry.
  • Increasing customer expectations: Leading companies in the power market are facing the need to change their business models to meet the rising demands of the customers who are now opting for suppliers that offer reliability and better security in their services.

These factors are compelling firms to leverage the use of robust market intelligence solutions. Market intelligence solutions help firms gain a precise view of the market and customers records and enable them to analyze and interpret information about the key competitors in the space. This would help businesses determine relevant market opportunities and make accurate business decisions.IR_Brochure

The Business Challenge

  • The client: A renowned power supplier
  • Area of engagement: Market intelligence

The client, a renowned player in the power market with distribution centers spread across various locations, wanted to gain accurate and detailed information on the Indian power market’s growth potential and possible ways to increase profits, revenues, and market shares. Additionally, the power supplier wanted to meet the growing demands of the customers by bringing about cost-effectiveness in their service offerings and gain insights into the market size calculations, substitute products, and competitor analysis. The client also wanted to minimize the risk of investments and penetrate the niche and profitable market segments.

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Our Journey

The market intelligence experts at Infiniti carried out extensive research, comprising of interviews and discussions with prominent stakeholders in the power market to ascertain the demand for products and services and offer reliable offerings in the market. The experts also gathered information from a wide array of proprietary sources such as paid industry databases, trade shows, and company presentations in the power market.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market intelligence solution, the power supplier was able to identify the niche and profitable market segments and accordingly tailor offerings and marketing efforts around the customer’s needs. Additionally, the power supplier was able to identify the key competitors in the Indian power market and devise effective strategies to establish their presence in the market.

The Future

Over the next couple of years, the power market in India will experience promising growth despite China being the largest market in terms of revenue investment. Our analysts believe that the power market in India will witness double digit growth until 2020 due to the advent of newer business models that incentivize smarter consumption patterns. 


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the power industry

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