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Power Supplier Identifies Niche Market Segments with the Help of Market Intelligence Solutions

Market Intelligence for Power CompanyLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a renowned power supplier client. Developing economies like India have continuously supported renewable energy to cater the rising power demands. The growth of the power market is driven by rising decentralization, digitization, and growing need to decarbonize electricity generation.

“Market intelligence solutions enable power suppliers to identify the niche and lucrative market segments and accordingly customize offerings and marketing efforts around the customer’s needs. Additionally, it also assists the suppliers to identify key competitors in the Indian power market to help them devise an effective marketing strategy.,” says an expert at Infiniti Research.

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The market intelligence solution offered helped the power supplier client to gain detailed information in the growth of the Indian power market helping them identify newer ways to increase profits and market share. Also, the solution offered insights into the existing market condition to minimize the risk of investments and penetrate the niche segments.

Additional benefits of the market intelligence solution

  • Identify niche and profitable market segments
  • Offers insights into market size, substitute products, and competitor analysis

 

 

To know more about how our market intelligence solutions helped the power supplier client

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High Voltage Submarine Power Cable Market Potential Assessment Study

Business Challenge
A European power transmission company wanted to understand how to eliminate stagnation in its sales and improve its business growth in the global market.
Situation
The client wanted to assess the future market potential for its high voltage submarine power cables and was looking for strategic consulting services to reformulate its business strategies for faster growth.
Approach
We conducted a comprehensive assessment of market dynamics including demand and supply, investment pattern, value chain strategies, and benchmarking against top five competitors to assess the company’s performance against industry standards.
Impact
Based on our insights, the client gained a detailed understanding of the market dynamics and made changes in its business strategies, which propelled a considerable growth in its sales and market share.
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