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consumer engagement

Exploring New Horizons of Consumer Engagement in Healthcare: Key Touchpoints to Work On

As key stakeholders in the healthcare industry are working towards improving patient care and reducing the cost of care, experts at Infiniti Research identify three key touchpoints of consumer engagement in the patient journey to focus on to achieve this.

Consumer engagement in the healthcare industry continues to grow with the advancements in technology. From identifying and accessing new channels of care to monitoring and sharing healthcare data, consumers are now actively engaged with their healthcare and treatment decisions. Healthcare industry experts believe that consumer engagement in healthcare could be instrumental in achieving better patient outcomes and reducing costs. Patients who are well-informed and well involved in their treatment process are more likely to have better health outcomes and also incur lower costs comparatively.

According to experts at Infiniti Research, there are typically three key touchpoints in the consumer engagement with healthcare providers wherein their active interaction peaks: while the consumer searches for care, when they gain access new channels of healthcare such as digital tools and at-home testing, and while sharing personal health information with the providers. As life sciences and healthcare organizations continue to evolve, their strategies must also transform to accommodate the changing healthcare consumer expectations. In this article, we offer strategies for healthcare providers to enhance their key consumer engagement touchpoints.

Consumer engagement in healthcare can hold profound potential benefits for healthcare. Want more insights on strategies to capitalize on them better? Request a free proposal from our industry experts.

Enhancing consumer touchpoints in healthcare

Searching for healthcare and providers

One of the key points of consumer engagement in healthcare involves finding the right healthcare providers to cover their treatment needs. Some of the important factors that affect these decisions include physician’s availability in their health plan’s network, reputation, convenient hours, and the costs. Technology for scheduling and accessing lab tests online is another critical consideration especially for the younger generation of healthcare consumers. This indicates that healthcare consumers are laying increased focus on the quality ratings, convenience, cost, and accessibility of services.

Using new healthcare channels

Healthcare consumers are increasingly becoming open to new channels of treatment through digital tools and apps. Investing in digital tools and at-home diagnostic tests have the potential to enhance health outcomes through faster diagnosis, round-the-clock access to health coaching, and the ability to recognize mood and lifestyle changes that could affect adherence to a treatment plan. Thereby, the quality of patient care can be ensured with reduced hospitalization and treatment costs.

Tracking and sharing personal healthcare data

Relying on technology to track health and monitor fitness has become a prominent trend over the past decade. The data generated through wearable devices that capture health and fitness data can help significantly improve population health, advance clinical research, and enhance the performance of the device. Consumers are also becoming more willing to share this data with their personal doctors to improve their care. Sharing this data can help both providers and consumers be more proactive in their health management. However, today data often resides in multiple medical records across different providers. This makes the complete picture of a patient’s health unavailable to doctors, researchers, and the consumers themselves. Consequently, it becomes difficult for people to get the targeted care they need at the most critical times. Several companies have introduced applications to help consumers manage their data and collate medical records. But this may require interoperability between the various organizations that currently store consumers’ health data.

Learn more about our solutions that can help healthcare providers stay updated with the latest market trends, new healthcare industry challenges, and strategize for creating better care-giving facilities in the long run.  

Pharmaceutical Industry

Product Segmentation Engagement helps a Patient Monitoring System Manufacturer to Devise Effective Product Strategies and Improve Sales Performance

Patient monitoring

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation engagement for a patient monitoring system manufacturer. The patient monitoring system market is expected to achieve significant growth since these devices are extensively used in the healthcare industry. Market growth of the patient monitoring system is mainly due to factors such as growing elderly population size, rising incidences of an unhealthy lifestyle, and technological developments like the portability of equipment.

 

“Patient monitoring system manufacturers are expanding their customer base from hospitals and finding application in clinical settings, rehab centers, and even in patient’s homes. With the help of robust segmentation engagements, companies in the medical devices space can profile the right customers and channelize their efforts and resources accordingly.” says an expert at Infiniti Research.

 

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The solution offered helped the patient monitoring system manufacturer devise an effective marketing plan to effectively distribute their products across the potential segments. The solution also helped the client showcase new products and penetrate niche market segments.

Additional Benefits of the Product Segmentation Engagement

 

  • Improve product launches and enhance brand awareness
  • Identify the potential competitors and the product positioning strategies to fine-tune offerings
  • To know more, request a free proposal

To know more about how our product segmentation engagement solution helped the patient monitoring system manufacturer

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Market Entry Strategies

Product Segmentation Engagement to Devise Effective Product Strategies and Improve Sales Performance for a Patient Monitoring System Manufacturer

The global patient monitoring system market is estimated to reach $26 billion by 2022.

Globally, the patient monitoring system market is expected to achieve significant growth since these devices are extensively used in the intensive care unit (ICU) and other areas of the hospital, home outpatient treatment locations, and patient transport venues. Market growth of the patient monitoring system is mainly due to growing elderly population size, rising incidences of unhealthy lifestyle, and technological developments like portability of equipment. Vital signs monitors transmit data wirelessly directly to the electronic patient record, generating alerts if the data is outside preset parameters. Additionally, patient monitoring system manufacturers are also expanding their user base in the hospital and finding application in rehab centers, clinical settings, and homes.

Although the patient monitoring system market around the globe is proliferating, several challenges are restricting the growth prospects of the market. A few of them include:

  • Increased complexity of medical devices and equipment: Today, the increasing complexity of patient monitoring system results in difficult diagnosis and repair processes and spurs the cost of field service. This is subsequently raising the cost of training field service technicians.
  • More demanding and diverse customer base: Customers of today have more choices and are demanding superior patient monitoring system and medical devices in today’s dynamic environment. They are also trying to get more out of their reduced capital and expense budgets by demanding higher incentives.

Such challenges are compelling patient monitoring system manufacturers to leverage the use of robust product segmentation engagements. With the help of robust segmentation engagements, companies in the medical devices space can profile the right customers and channelize their efforts and resources accordingly. These solutions also help companies to IR_RFPidentify opportunities to discontinue specific products that are not performing well in the market; thereby, reducing excess costs.

The Business Challenge

  • The client: A patient monitoring system manufacturer

The client, a renowned patient monitoring system manufacturer, was facing predicaments in profiling the key product segments. Consequently, they wanted to gain better transparency into the market space and devise effective strategies to improve sales performance. The patient monitoring system manufacturer also wanted to identify their potential competitors and their product positioning strategies to fine-tune their offerings.

Want more information about our product segmentation engagement for patient monitoring system manufacturers?
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The Journey

The product segmentation experts at Infiniti carried out extensive research comprising interviews and discussions with leading stakeholders in the medical device space to help the client fine-tune their offerings. The experts also compiled information from a wide array of sources such as paid industry databases, company presentations, and industry forums.

The Solution and the Business Impact

With the help of Infiniti’s product segmentation engagement, the patient monitoring system manufacturer was able to devise an effective marketing plan to distribute their product offerings effectively across the potential segments. Additionally, the client leveraged innovations to improve product launches and enhance brand awareness. This further helped them showcase new products and penetrate niche market segments.

The Future

The future of patient monitoring and medical device connectivity is all about empowering people of all ages to be more in control of their health — and, with that, their lives. Wireless technologies that eliminate the need for bedside transmitters are part of that future as that is one less device that needs to be carried around or managed. Additionally, more mobile apps that integrate seamlessly into people’s daily routines and give them the freedom to go about living their lives with more confidence and less worry are expected to proliferate


A must-read case study for strategy specialists and decision makers looking to develop a better understanding of the latest medical devices trends

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