LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation engagement for a patient monitoring system manufacturer. The patient monitoring system market is expected to achieve significant growth since these devices are extensively used in the healthcare industry. Market growth of the patient monitoring system is mainly due to factors such as growing elderly population size, rising incidences of an unhealthy lifestyle, and technological developments like the portability of equipment.
“Patient monitoring system manufacturers are expanding their customer base from hospitals and finding application in clinical settings, rehab centers, and even in patient’s homes. With the help of robust segmentation engagements, companies in the medical devices space can profile the right customers and channelize their efforts and resources accordingly.” says an expert at Infiniti Research.
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The solution offered helped the patient monitoring system manufacturer devise an effective marketing plan to effectively distribute their products across the potential segments. The solution also helped the client showcase new products and penetrate niche market segments.
Additional Benefits of the Product Segmentation Engagement
- Improve product launches and enhance brand awareness
- Identify the potential competitors and the product positioning strategies to fine-tune offerings
- To know more, request a free proposal