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consumer engagement

Exploring New Horizons of Consumer Engagement in Healthcare: Key Touchpoints to Work On

As key stakeholders in the healthcare industry are working towards improving patient care and reducing the cost of care, experts at Infiniti Research identify three key touchpoints of consumer engagement in the patient journey to focus on to achieve this.

Consumer engagement in the healthcare industry continues to grow with the advancements in technology. From identifying and accessing new channels of care to monitoring and sharing healthcare data, consumers are now actively engaged with their healthcare and treatment decisions. Healthcare industry experts believe that consumer engagement in healthcare could be instrumental in achieving better patient outcomes and reducing costs. Patients who are well-informed and well involved in their treatment process are more likely to have better health outcomes and also incur lower costs comparatively.

According to experts at Infiniti Research, there are typically three key touchpoints in the consumer engagement with healthcare providers wherein their active interaction peaks: while the consumer searches for care, when they gain access new channels of healthcare such as digital tools and at-home testing, and while sharing personal health information with the providers. As life sciences and healthcare organizations continue to evolve, their strategies must also transform to accommodate the changing healthcare consumer expectations. In this article, we offer strategies for healthcare providers to enhance their key consumer engagement touchpoints.

Consumer engagement in healthcare can hold profound potential benefits for healthcare. Want more insights on strategies to capitalize on them better? Request a free proposal from our industry experts.

Enhancing consumer touchpoints in healthcare

Searching for healthcare and providers

One of the key points of consumer engagement in healthcare involves finding the right healthcare providers to cover their treatment needs. Some of the important factors that affect these decisions include physician’s availability in their health plan’s network, reputation, convenient hours, and the costs. Technology for scheduling and accessing lab tests online is another critical consideration especially for the younger generation of healthcare consumers. This indicates that healthcare consumers are laying increased focus on the quality ratings, convenience, cost, and accessibility of services.

Using new healthcare channels

Healthcare consumers are increasingly becoming open to new channels of treatment through digital tools and apps. Investing in digital tools and at-home diagnostic tests have the potential to enhance health outcomes through faster diagnosis, round-the-clock access to health coaching, and the ability to recognize mood and lifestyle changes that could affect adherence to a treatment plan. Thereby, the quality of patient care can be ensured with reduced hospitalization and treatment costs.

Tracking and sharing personal healthcare data

Relying on technology to track health and monitor fitness has become a prominent trend over the past decade. The data generated through wearable devices that capture health and fitness data can help significantly improve population health, advance clinical research, and enhance the performance of the device. Consumers are also becoming more willing to share this data with their personal doctors to improve their care. Sharing this data can help both providers and consumers be more proactive in their health management. However, today data often resides in multiple medical records across different providers. This makes the complete picture of a patient’s health unavailable to doctors, researchers, and the consumers themselves. Consequently, it becomes difficult for people to get the targeted care they need at the most critical times. Several companies have introduced applications to help consumers manage their data and collate medical records. But this may require interoperability between the various organizations that currently store consumers’ health data.

Learn more about our solutions that can help healthcare providers stay updated with the latest market trends, new healthcare industry challenges, and strategize for creating better care-giving facilities in the long run.  

Manufacturing Industry

6 Building Blocks for Improving Healthcare Quality

The standard of services provided across the global healthcare scenario is leaping to the next level. The healthcare industry is now dominated by the ever-increasing demand for higher healthcare quality. Furthermore, recent events such as escalating healthcare costs, rising number of insured population, and awareness of medical errors have brought the need for healthcare quality into the spotlight. Providers are gradually coming to terms with the fact that quality improvement is an inevitable element of their deliverables. However, one of the biggest pain points in quality improvement efforts is knowing where to get started. Successfully sustaining quality improvement in healthcare is a tall order to fill, but here’s are some guidelines for companies in this sector to effectively achieve this:Get More Info

Tips to improve healthcare quality

Analyze data and outcomes

In order to make efforts towards healthcare quality improvement, providers need to first identify the existing opportunities for improvement. The next step is to establish baseline outcomes. Healthcare companies must undertake an in-depth analysis of electronic health records, outcomes studies, and other data source that will help them effectively identify key areas that are in need of improvement.

Goal setting

Once the areas of improvement are identified, the next step in improving healthcare quality is to set concrete and measurable goals in the identified areas. These goals must be precise and quantitative in nature. Any goal which is not quantitative makes it difficult to measure the outcome. Furthermore, the goals set must be safe, effective, timely, and patient-centered.Contact US

Team management

The efficiency of team members is the cornerstone to achieve organizational goals. Healthcare quality improvement can only be gained by having a committed and goal-oriented workforce.  An effective team comprises of members from different backgrounds, with varied skills, and experience levels. A balanced team is one of the primary and essential elements of achieving healthcare quality.  The team must comprise of a senior leader who can, provide valuable oversights, advise and advocate for the team; a clinical expert who has the technical background required to make informed clinical decisions; and a project manager who can help keep track of and accomplish day-to-day tasks.

Inputs from human factors

Human factors refer to the body of knowledge about human abilities, human limitations, and other relevant characteristics. Human factor engineering involves applying information from human factors while designing tools, tasks, machines, systems, and environments for safe and comfortable human use. Some of the key human factor principles include standardizing procedures, avoiding reliance on memory, and using protocols and checklists.cta ir

Create executable plan

In order to establish the goals of healthcare quality improvement, it is essential for healthcare providers to have a well-defined and achievable plan. This includes specific measures, protocols for attaining those measurements, and specific definitions for improvement which will be taken from your goal setting and data analysis work. It is also important to have an organized system for tracking data and achievements.

Communicate goals and achievements

Healthcare quality improvement can only be attained if the team and the organization at large know where they stand in terms of achieving the pre-established goals. The achievements, irrespective of big or small, as well as the setbacks must be communicated to the team from time to time. This will help them re-align their efforts to achieve the desired results.

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Pharmaceutical Industry

Product Segmentation Engagement helps a Patient Monitoring System Manufacturer to Devise Effective Product Strategies and Improve Sales Performance

Patient monitoring

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation engagement for a patient monitoring system manufacturer. The patient monitoring system market is expected to achieve significant growth since these devices are extensively used in the healthcare industry. Market growth of the patient monitoring system is mainly due to factors such as growing elderly population size, rising incidences of an unhealthy lifestyle, and technological developments like the portability of equipment.


“Patient monitoring system manufacturers are expanding their customer base from hospitals and finding application in clinical settings, rehab centers, and even in patient’s homes. With the help of robust segmentation engagements, companies in the medical devices space can profile the right customers and channelize their efforts and resources accordingly.” says an expert at Infiniti Research.


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The solution offered helped the patient monitoring system manufacturer devise an effective marketing plan to effectively distribute their products across the potential segments. The solution also helped the client showcase new products and penetrate niche market segments.

Additional Benefits of the Product Segmentation Engagement


  • Improve product launches and enhance brand awareness
  • Identify the potential competitors and the product positioning strategies to fine-tune offerings
  • To know more, request a free proposal

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8 Easy Ways to Improve Patient Care in the Healthcare Industry

As the healthcare industry is moving towards a more patient-centric business model, positive patient experiences and patient satisfaction have become an integral part of patient care. To make this happen, healthcare providers must not only understand the constituents of patient experience but also have a clear understanding about how they can support positive patient experience. Patient experience includes elements of convenient care, healthcare quality, and patient satisfaction. Ideally, healthcare companies need to focus on delivering high-quality healthcare and fostering patient safety to create a positive patient experience. Healthcare industry players can reduce patient suffering by being more attentive to the latter’s needs. Checking in on-call buttons or determining if a patient needs help to get an item or for using the bathroom can help protect patients from falls or other harms, reducing preventable suffering. Here are some best practices that companies in the healthcare industry can follow to improve patient care :IR_Brochure

Train your staff

Staff support and training are essential to ensure that the workforce is not only focused on delivering services that are high in quality but also emphasizes on providing positive patient experience. This is one of the first steps in effective patient care as the staff is the face of the healthcare provider as they are in direct contact with the patients. Therefore, it becomes necessary to ensure that they understand what is expected of them. Also, since they interact with the patients on a regular basis, it is highly advisable to take suggestions from the staff on how patient care can be improved.

Patient education

In addition to good healthcare services, providing patients with the necessary information and tools to improve health and cultivate healthier behaviors is critical to creating an extraordinary patient experience. When a patient leaves the hospital with more knowledge than what they had before, it will make them feel that they have received more comprehensive care. Several surveys and studies have shown that a greater patient knowledge results in a higher rate of patient adherence, which simultaneously leads to improvements in patient satisfaction and health outcomes.

Cultivating a care-oriented environment

An environment in which the patient feels truly cared for can make considerable differences in terms of patient satisfaction. What can healthcare players do to inculcate a positive environment in patient care you wonder? They can make use of small gestures that go a long way, such as remembering the name of the patient, greeting them with a smile, genuinely listening to what the patient has to say and engaging with them, etc.

Keep tabs on medical supplies

Players in the healthcare industry must ensure that they are able to provide timely patient care in the right manner to avoid customer complaints and dissatisfaction. For patient care to take place smoothly, it is necessary to have adequate medical supplies on hand. If time is wasted unwantedly on activities like tracking down medical supplies in the middle of patient care, it could lead to severe frustration among the patients and the medical professionals.

Create a follow-up mechanism

Technological advancements in the field of healthcare have made patient care more accessible and a less complicated process for all the parties involved. Therefore, companies in the healthcare industry must be open to investing in these technologies to make patient-care a memorable and satisfying experience for the patients. These measures will also help foster long-term patient relationships and create better patient care and healthcare outcomes.


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5 Things You Need to Know About Healthcare Facilities That Will Transform Patient Care

Today, healthcare is much more than getting a doctor’s consultation and treatment; it has transformed into an industry which gives high importance to patient care and patient relationship management. Here are five trends in healthcare facilities and patient care that will influence the future of the healthcare industry:IR_Brochure

Informed Investments

Healthcare providers are digging deep into complex real estate portfolios by using sophisticated insights and analytical tools to identify low-cost options for expanding healthcare facilities. Hospitals are planning to invest less in prime locations and rather concentrate more on investing that money into providing better healthcare facilities and patient care.

Room for Change in Real Estate

Companies are planning to mould their healthcare facilities in such a way that the hospital spaces are become more flexible. They are buying or building facilities that can be re-modeled and reused as per the existing demand. E.g., A free-standing emergency room can be converted into an outpatient clinic depending on the demand to avoid compromising on patient care.

Flexible Facilities for Patients

Players in the healthcare sector have started to realize that identifying and catering to patient requirements not only delights them but also proves to be more cost-effective in the long run. Healthcare companies have started to reduce the number of inpatients beds and are looking at new ways to reach out to their customers at their convenience. Healthcare facilities such as outpatient services located close to the patient’s residence and off-campus medical office buildings are highly popular in modern patient care.

Demographics and Data Analytics           

There is an extravagant amount of data available with the healthcare industry; this data can be used to analyze market conditions, competitor’s facilities, pricing regulations, patient needs, etc. that would help healthcare companies to optimize their healthcare facilities and provide best in class patient care.

Enhancing Facilities to Reduce Risk

Often, when the quality is compromised, it can lead to a reputation issue for a company. Healthcare companies have started to realize the importance of maintaining quality standards for reducing the cost of their healthcare services to ensure that the risk to patients is reduced, and a good brand reputation is built.

To know more about the trends in patient care and healthcare facilitiesAsk an analyst

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Top 3 Emerging Healthcare Industry Trends

The recent ACA Vs. AHCA debate, reimbursement issues, and the growth of the medical device manufacturing industry have given rise to the emerging healthcare industry trends that are set to revolutionize the global market space. The upward swing in the global healthcare industry makes it essential for the IR_Brochurehealthcare service providers, payers, and patients to stay abreast of the latest healthcare industry trends. The recent transformation of the healthcare industry is the result of the technological and medical advances, new payment models and structures, and the presence of a dynamic regulatory landscape. What are the emerging healthcare industry trends, you ask? Scroll down.

Healthcare Industry Trends: Rise of Patient Centric Care

With integrated healthcare service delivery models, the industry is moving towards patient centric health care systems. Globally, the heightened consumer awareness level as a result of the growing internet penetration and access to information has paved the way for emerging patient centric health care models and systems. The patients are also demanding quality services at affordable prices and have accepted greater accountability for their health-related issues. As a result, this trend has democratized and decentralized the global healthcare sector across the world with new products and delivery systems.

Healthcare Industry Trends: Adoption of Advanced Analytics

In their quest to optimize their human resources, the players in the healthcare sector are adopting advanced analytics and technological solutions to minimize costs and enhance quality. By leveraging advanced analytics, the healthcare service providers can gain actionable insights into the patient’s journey and medical flows, which allow for better patient care. As a result, the health systems achieve greater value and improved outcome of the clinical health services with the help of advanced analytics, strategic analysis, and predictive analytics.

Healthcare Industry Trends: Public-Private Sector Partnerships

The change in the customer demographic has led to a collaboration between the public and private healthcare sector, which, in turn, is transforming the healthcare finance and service delivery landscape. Organizations in the healthcare industry are developing new market entry strategies and collaborating with other industries such as telecom and retail to reshape the global market space. The rising middle-class population and technological advancements across the globe have fueled the demand for more healthcare services and products.


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