Tag: paints and coatings

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Paints and Coatings Client Lowers Overall Production Costs with The Help of Product Segmentation Solution

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LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation solution for a paints and coatings manufacturer. The paints and coatings manufacturing segment is one of the most highly regulated industries in the world. The regulations in relation to the manufacture of paints and solvents have forced manufacturers to adopt solventless and low-solvent technologies. The demand for paints and coatings is further fueled by its growing application in end-user sectors such as automotive, marine, and construction.

“Product segmentation solutions help clients to identify potential market segments and focus on specific groups to increase sales. It also enables the client to improve product sales while lowering their overall production costs.” says an expert at Infiniti Research.

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Product segmentation specialists carried out extensive research comprising interviews and discussions with leading stakeholders in the paints and coatings space to assist them in identifying the potential target segments and implement winning marketing campaigns. This helped the paints and coatings manufacturer to further refine their segmentation model.

Additional benefits of the product segmentation solution

  • Evaluate the profitability of individual items within the product family.
  • Identify potential market segments and focus on specific groups to increase sales
  • To know more,  request a proposal

 

 

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Leveraging Infiniti’s Product Segmentation Strategy for a Prominent Paints and Coatings Manufacturer

Anticorrosive protection, nano-coatings, and low-VOC content coats are a few of the newly developed concepts available in the present market for paints and coatings.

Paints and coatings act as a shield that safeguards products from wear and tear during their lifespan. They also enhance the texture and appearance of products and make them more durable and aesthetically pleasing. Paints and coatings are used virtually everywhere from homes and offices, furniture and corridors to cars and toys.

The paints and coatings manufacturing segment is one the most highly regulated industries in the world. The regulations pertaining to the manufacture of paints and solvents have forced manufacturers to adopt low-solvent and solventless technologies. The demand for paints and coatings is fueled by its growing utilization in end-user sectors such as marine, automotive, and construction.

Although the global paints and coatings industry is proliferating, several challenges are restricting their growth prospects. A few factors include:

  • Increase in raw material prices- Commodity costs are very important for manufacturers of paints and coatings, as it is a raw material intensive industry. More than 50% of the operational costs are allocated to raw materials. A rise in the prices of raw materials, therefore, affects the final pricing of the products.
  • Quality audits- Players in the chemical industry have to abide by numerous government and regulatory compliance. Therefore, it is essential to carry out quality audits and ensure data traceability across the business platforms.

Challenges such as these are driving leading paints and coatings manufacturers across the globe to leverage the use of Infiniti’s product segmentation strategies. With the help of our product segmentation strategy, IR_RFPcompanies can gain a holistic view of the latest trends and identify opportunities to capture additional shares in the market.

The Business Challenge

The client: A prominent paints and coatings manufacturer

Objective: Assisted the paints and coatings manufacturer to reduce the cost of developing radically different products.

The client, a global paints and coatings manufacturing firm in the US, wanted to lower their marginal production costs. As such they were looking at increasing their overall market share in the US while decreasing the cost of developing radically different products. They also wanted a detailed report on the latest trends in the chemical industry, their business process, management tools, and linkages to internal organizational touch points to increase the effectiveness of the resources and achieve their business objectives.

Result: The product segmentation strategy enabled the client to identify potential market segments and focus on specific groups to increase sales.

Product Segmentation

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The Journey

Infiniti’s product segmentation experts carried out extensive research comprising interviews and discussions with leading stakeholders in the paints and coatings industry space to help the client achieve an integrated customer development process. The experts also compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

The Solution and the Business Impact

Infiniti’s product segmentation strategy enabled the client to improve product sales while lowering their overall production costs. Leveraging product segmentation also helped them evaluate the profitability of individual items within the product family. Moreover, the product segmentation solution assisted them in further refining their segmentation model.


The Future

The growth in technology and a rise in regulatory compliances in the global paints and coating industry has resulted in the development of low VOC products. Manufacturers across the globe have also made use of such developments to improve their paints and coatings in multiple ways.

Owing to the ongoing focus on research and development and product innovation, many of the greener alternatives manufactured, exceed traditional high-VOC products. Moreover, significant developments in water-based technology have positively impacted the future growth opportunities in this market.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the chemical industry.

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Brushing up on Innovations in the Paints and Coatings Market

The global paints and coatings market has grown moderately over the past few years despite various uncertainties such as the economic slowdown of significant economies, the negative & positive influence of the low crude oil price, and fluctuations in the value of U.S. dollars. Despite the fact that many of these factors are beyond the control of coats & glaze formulators, paint manufacturers, raw material and end product distributors and marketers, the industry has continually responded exceptionally to these critical changes in market conditions. This has been possible due to the introduction of various innovative manufacturing processes and technologies that helped paint manufacturers to mitigate to numerous potential adverse impacts instantly and maximize their opportunities for carrying growth to the decorates & glaze products. The paints & coatings market is projected to grow from USD 160.54 Billion in 2017 to USD 209.36 Billion by 2022. Here are some trends in the industry thRequest Free Proposalat paint manufacturers must keep a close watch on:

Go green revolution

As a result of increased access to information online, a large number of consumers are now interested in the potential environmental and health impacts of the chemicals used to make paints and coatings.  This is driving increased interest in the paint made from organic or recycled materials, and recycled packaging.  For instance, In Canada, Rona Inc’s ECO Recycled Latex Paint is made from 90% recycled materials and certified by EcoLogo, one of the largest and best known eco-labeling programs in North America.

Joining the app bandwagon

Paint manufacturers are scrambling to build brand equity by catering to the growing number of consumers with smartphones. A popular example of players in the paints and coating market to have implemented this is a Swedish company Tikkurila. Their “mobile painting application” for its Alcro brand consists of four parts: “inspiration, product search, a list of retailers, and a project planner.” According to the company, it enables consumers to “choose colors, test paint, create a purchase list and share it.” Furthermore, in the UK, Dulux’s app allows consumers to find stockists and order paint testers for home delivery and also offers video “master classes.”

Nanotechnology

The introduction of nanotechnology has played a significant role in the paints and coatings industry. Apart from developing zero or low VOC content formulations, industry players have gained numerous advantages of this technology to establish nano paints and coatings with several characteristics. It includes the introduction of ceramic or metals in various types of formulations. The integration carried out can be in the form of free powder, granules, or particles which are then inserted in the finished product matrix. The recent innovations in nanotechnology have enabled paint manufacturers to develop products that can exhibit UV protective or self-healing properties, or even conduct electricity. Apart from these, these product display qualities such as high resistance to scratch, wear and tear, and corrosion.

Products that tell a story

Consumers have grown increasingly skeptical of traditional marketing and branding techniques, instead, they are looking at products that tell a “story.” Paint manufacturers can attempt to exploit these influences by emphasizing their own heritage. Popular paint manufacturers are using art and themes such as retro to lure more customers. The retro theme can also be used to imply superior quality. Furthermore, these products in the paints and coating market function as social signifiers, indicating one’s socio-economic status. Paint manufacturers are increasingly experimenting with ways in which they can capitalize on their budding tastes and preferences of customers.


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Assessing the Competitive Landscape for Protective Coatings through Market Assessment Studies

Protective coatings provide surfaces with the highest form of protection from deterioration. Such coatings are used across multiple industries including heavy machinery, marine, automotive, and oil and gas. Besides protecting the surface of materials from the external environment and biological agents, these coatings provide additional benefits, such as resistance to abrasion, corrosion, fire and chemicals, along with waterproofing and thermal insulation. With active investments in infrastructural development in developing economies, the global market for protective coatings is witnessing an accelerated demand for eco-friendly protective coatings. However, the increasing cost of raw materials and implementation of stringent environmental regulations are some of the major factors restricting this market’s growth.

The market is eyeing sharp growth with the development of new technologies for protective coatings, along with eco-friendly and cost-effective coatings. To make the most of the high demand and sustain themselves in thisa2 competition, protective coatings companies have considerably increased their R&D budgets and are focusing on developing innovative, environmentally friendly products that are less toxic and have fewer health hazards compared to conventional paints and coatings. This development is mainly driven by the emergence of green buildings and nano coatings, which is aimed at reducing the carbon footprint associated with paints and coatings.

Over the last decade, a change that has had a significantly impacted the coatings industry is the adoption of new coating technologies. Initially, most of the coatings were conventional low-solids, and solvent-based formulations; however, impending government regulations on air pollution control, led to the development of solventless coatings that reduced the release of volatile organic compounds (VOCs). The new coating technologies primarily comprise of waterborne coatings, high-solids coatings, two-component systems, powder coatings, and radiation-curable coatings. By understanding the regulatory norms and change in consumer preferences, our market intelligence studies help market leading conglomerates in the paints and coatings industry develop effective strategies to enter potential markets.

The Business Challenge

To obtain a deeper understanding of the market and assess the market attractiveness of protective coatings, the client – a leading paint industry professional well-known for its strong brands and high-quality surface treatmentcapture products – approached Infiniti to carry out a market and competitive landscape assessment of the protective coatings market across the Central European region. The primary focus of this market intelligence engagement was to assess the market and competitive dynamics, including market size, trends, growth prospects, and competitive offerings for protective coatings market in the target region.

The key aspect of this market intelligence engagement was to help the client gain actionable insights on market segments and understand market attractiveness in the respective segment to strategize the company’s growth plans across the target segments. Additionally, this market intelligence engagement also helped the client gain a better understanding of the key marketing strategies, which are followed by the major competitors and their pricing policies for a range of products and services.

Infiniti’s experienced market intelligence team tracked recent developments and innovations in the market through journals and reached out to key stakeholders, including channel partners, business executives, dealers, traders, and suppliers to understand their views on the market. Our research specialists also engaged with regulatory bodies to obtain a clear understanding of the regulatory mandates, which influence the short and long-term growth prospects of this market.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

A dedicated project management team with extensive experience in meeting the various information needs of leading global companies was assigned to this engagement to help clients understand the acceptability of theirCapture2 products. To address the pain points specific to clients’ requirements, Infiniti’s market intelligence team recommended a comprehensive and systematic approach for this engagement. Furthermore, the experts also followed a blended research methodology consisting of in-depth qualitative and quantitative analysis followed by data validation, cleaning, and structuring to offer strategic insights on the market’s growth prospects across the target region.

The market intelligence experts also followed a blend of multiple research methodologies of secondary research for building initial hypotheses, developing data points repository, and identifying market stakeholders and business executives for primary research. Moreover, a scrupulous secondary research was also carried out to obtain, organize, and analyze relevant published information, an extensive array of market research reports, white papers, magazines and publications, annual reports, websites of competitors, company publications, case studies, journals, news aggregators, and industry forums. Additionally, for a thorough assessment of current and emerging market trends and analyzing the company’s growth prospects, our market intelligence experts conducted interviews and discussions with market experts, business executives, and stakeholders from the protective coatings market. Furthermore, the client also gained insights on the segments to focus upon and invest in R&D and capabilities for future growth.

By the end of the eight week, the client – a globally recognized paints and coatings company – was able to gain a clear understanding of the market across the target region. Additionally, the client saw numerous benefits in terms of understanding the target segment, the target regions, and the competitive landscape of the protective coatings market across the Central European region.

Benefits of Our Integrated Market Intelligence Approach

In a relatively short period of eight weeks, the client saw clear benefits from our relationship. The client gained a holistic overview of the current market trends, drivers, and challenges associated with protective coatings. Additionally, with a better understanding of the focus segments and scope of R&D in the market, the client benefitted in terms of ROI.

Here are some of the key points appreciated by our clients

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as a patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our portal-based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market intelligence case study for strategy experts and decision makers looking to develop effective market entry strategies for protective coatings.

Request your free proposal now

 

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Market Intelligence Study on the Paints and Coatings Industry Across Europe and the Middle East

Rapid pace of industrial development and growing number of end-user industries to help the paints and coatings industry generate revenues in the near future.

 

A significant paradigm shift that has taken place in the paints and coatings industry during the past 40 years has been the adoption of new coating technologies that offer low volatile organic compounds (VOCs). Up until the early 1970s, most coatings and paints used were conventional low-solids, solvent-based formulations. Waterborne paints, which were used in architectural applications, accounted for a minor share of the total market. However, in the late 1970s, the implementation of stringent government regulations on air pollution control focusing on industrial coating operations spurred the development of low-solvent and solventless coatings that could reduce the emission of VOCs. Additionally, factors such as energy conservation and rising raw material costs also fostered the adoption of new coating technologies. These technologies include waterborne coatings, two-component systems, high-solids coatings, powder coatings, and radiation-curable coatings.

Primarily, most coatings provide two functions, decoration and protection, which are of considerable economiccapture importance. An analysis of the market shows that most of the coatings produced globally are used to decorate and protect new structures and maintain existing structures like public buildings, residential homes and apartments, and plants and factories. Similarly, special purpose coatings are used for miscellaneous applications such as traffic paints, high-performance coatings for industrial plants and equipment, vehicle refinishing, and protection of marine structures and vessels. They are usually applied outdoors in ambient conditions. Without coatings, a product’s life might be shortened drastically, and many products would not even be marketable.

For companies looking to enter the paints and coatings industry, understanding the industry’s value chain and developing an effective decision-making strategy pose significant challenges to market entry. However, the market intelligence services offered by Infiniti help companies keep a track of their competition and industry to improve their businesses’ operating model. At its core, our market intelligence services utilize numerous sources of information to create a broader picture of the company’s existing market space, customers, problems, competition, and growth potential for new products and services.

The Business Challenge

To understand how factors such as fluctuating cost of raw materials will affect the demand-supply landscape for thiscapture2 market space, a leading chemical company from Asia, whose key products are chemicals and materials science, approached Infiniti to develop an effective market entry strategy for its solvent-soluble fluoropolymer in architectural markets across Europe and the Middle East.

The key focus of this market intelligence study was to map the value chain of the European and Middle Eastern markets, identify leading suppliers, key decision makers, their decision-making process and provide recommendations, which would help the client successfully launch its solvent-soluble fluoropolymer in architectural markets.

At Infiniti, our “market intelligence” team understands that to develop an effective market entry strategy, tracking recent developments and innovations in the market through secondary journals and reaching out to prominent stakeholders such as industry experts, KOLs, product users, and procurement experts to understand their views on the market are essential. Additionally, our team also spoke to prominent stakeholders responsible for the sales and distribution of similar products to understand how the industry would grow in the near future.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

By evaluating country-specific data on key decision makers and influencers in the value chain, our market intelligence team helped the client identify potential opportunities that would allow them to develop strategies for their products’ promotion. Additionally, our market intelligence team helped the client leverage the information gathered to create new ROI calculations and business cases for their products.

To meet the client’s business requirements, the team went through and analyzed secondary sources such as industry journals, directories, and databases to categorize and collect information useful for this extensive market intelligence study on the paints and coatings industry in Europe and the Middle East. Furthermore, the key influencers from related industries and suppliers were also interviewed to obtain and verify crucial information as well as to assess the product’s prospects in the industry.

What do the clients appreciate about our market intelligence services?

In a span of eight weeks, the client – a leading Asian chemical company, whose key products are chemicals and materials science – was able to leverage the information gathered to map the value chain of the Middle Eastern and European market and understand the prospects for its solvent-soluble fluoropolymer in architectural markets across the target regions.

Here are some of the key points appreciated by our clients:

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market intelligence case study for strategy experts and decision makers looking for insights on the paints and coatings industry.

 

Request your free proposal now

 

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PAINTS AND COATINGS INDUSTRY ACROSS EUROPE AND THE MIDDLE EAST