Beverage Packaging Market Analysis
The global packaging industry is constantly evolving. The rapid pace of change has not only brought about exciting opportunities but has also put immense pressure on companies in the beverage packaging market to evolve and adapt. To sustain a leading edge in the marketplace, it has become imperative for beverage packaging companies to keep abreast with the trends and innovations in the market. This is where market trend analysis comes into play. Trend analysis helps companies to not only identify the latest trends but also to stay ahead of them.
The client is a well-known beverage packaging company based out of Central Europe. With the changing dynamics of the current marketplace, the client was struggling to understand and act on trends that impact their business. Also, the client noted an unexpected drop in their sales rate due to their inability to identify and adapt to the latest market changes.
The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the packaging company wanted to identify trends in terms of product innovation, competitor product features, new operations, and delivery models.
Beverage packaging market challenge 1: Changes in consumer needs and behavior
With consumers’ needs and requirements constantly changing, the client wanted to identify a specific trend in changing customer need and behavior to devise strategies to meet their current and potential demands.
Beverage packaging market challenge 2: Shifts in consumer perception of value
As customers are flooded with multiple choices in packaging, timely analysis of consumer needs is becoming important. Therefore, with Infiniti’s trend analysis solution, the client wanted to understand shifts in consumer perception of value to alter their business strategies accordingly.
Beverage packaging market challenge 3: Changing trends in industry cost drivers
Today’s ever-changing beverage packaging market demands businesses to be aware of changes in the composition of the cost drivers and also innovations that lead to lower-cost alternatives. Therefore, the client wanted to identify better packaging alternatives, which offer additional value and drive sales.
Beverage packaging market challenge 4: Evolving beverage packaging market landscape
The packaging industry client also wanted to analyze trends in terms of product innovations, competitor product features, and new operation and delivery models to stay ahead of their competitors.
Our experts conducted a market research study to help the client gather comprehensive insights into the trends and innovations in the European beverage packaging market. The experts also analyzed the current and past market behavior and dominant patterns of the European beverage packaging market. Also, the experts examined political, economic, social, technological, environmental, and legal implications of the beverage packaging market in Europe to identify the external factors that impacted the client’s business activities.
Infiniti’s trend analysis helped the client to identify the current and future trends in the European beverage packaging industry. Based on the sales data obtained from trend analysis engagement, the client was able to understand factors that affected their stock’s value, irrespective of general market conditions. Furthermore, Infiniti’s trend analysis solution helped the company in the beverage packaging market to identify attractive investment opportunities that are currently showing an upward trend. The client also identified low-cost alternatives to attract more customers. With Infiniti’s trend analysis solution, the company also witnessed an increase in their sales rate. In addition, the company was able to enhance ROI by 19%.