newborn care market research Archives - Business Intelligence

Tag: newborn care market research

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Customer Satisfaction Assessment for Fetal and Neonatal Care Equipment

Business Challenge
A leading medical equipment manufacturer wanted to stay ahead in the fetal and neonatal care business by gaining insights on customer satisfaction for its fetal and neonatal care equipment.
Situation
The client wanted to assess the key demand drivers for the equipment, key concerns of end-users regarding the product, and measure the level of satisfaction among customers from its current product offerings.
Approach
We conducted 40+ interviews with fetal and neonatal care specialists to determine customer perceptions as well as customer satisfaction with respect to the client’s product offerings and quality of service.
Impact
Based on our findings, the client was able to understand the key concerns of customers regarding the usage and low satisfaction for the equipment, and improve its product and service quality to drive greater customer satisfaction.

Market Opportunity Assessment for Newborn Screening Instruments

Business Challenge
A leading medical and diagnostic devices company wanted to assess the potential for its mass spectrometry products in the newborn screening market.
Situation
The client wanted a comprehensive assessment of the dynamics – demand and supply, value chain strategies, end-user segment attractiveness, and competitive landscape in the newborn screening market.
Approach
We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who would be able to provide information specific to the client’s research needs and conducted in-depth interviews with the shortlisted key stakeholders, followed by insights development.
Impact
The client gained an understanding of the challenges faced by existing players vs. new entrants and also of the regulatory environment in the market. Using this information, it was able to develop the best market positioning strategy possible.
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