Lately, the key players in the healthcare industry have started facing issues while improving the quality of the care being offered. Improved connectivity with the patients allows the healthcare providers to regularly monitor health conditions, provide treatment support, send medication reminders, and manage chronic diseases.
The mHealth market comes as a solution to this challenge of connectivity as mobile devices are always present with individuals at any point of time. Mobile phones, wearables, and tablets can be used to provide health services by tracking health information. Additionally, the mHealth market is gaining increased popularity in underserved areas due to the recent increase in the usage of mobile devices.
Also, with the presence of numerous competitors in the mHealth market, key players in the market space have started leveraging market opportunity analysis to offer services at reasonable costs. Furthermore, the market opportunity analysis helps firms enhance their product offerings to promote better patient outcomes and tap new market segments.
The Business Challenge
A leading healthcare industry player wanted to identify and enumerate the health opportunities for mHealth in developing countries. Also, they wanted to gain insights on market entry strategies and an in-depth understanding of regulations and investment options across different market segments.
The market opportunity analysis offered by Infiniti also helped clients understand niche market segments to gain better insights about the level of competition. Furthermore, the client wanted to understand important metrics like the potential opportunities, current market performance, and technologies prevalent in the mHealth market space.
Our Approach and Solutions Offered
Infiniti’s market opportunity analysis experts followed a blended approach comprising of interviews and discussions with leading stakeholders in the mHealth market. Moreover, the market opportunity analysis experts decided to craft a dashboard containing relevant pieces of information to deliver valuable insights to the client.
During the course of this market opportunity analysis engagement, the client wanted was able to identify and enumerate the health opportunities for mHealth in developing countries. Additionally, they gained insights on penetrating strategies and an in-depth understanding of regulations and investment options across different market segments. They also understood important metrics like the potential opportunities, current market performance, and technologies in the mHealth market space.
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Market Opportunity Assessment Benefits
- Develop a dashboard to gain critical information about competitive landscape, competitor assessment, and planned positioning
- Collated data to identify and mitigate risks in potential new markets
- Develop a robust business plan and target the most relevant market segments
- Assess the regulatory changes in the market and carry out a robust price benchmarking
Benefits of Our Integrated Approach
Having gained insights about the latest developments in the mHealth market, the client was able to enhance their product offerings. Additionally, the client was also able to identify and benchmark their product portfolios quickly. The market opportunity analysis engagement also assisted the firm to bind the values of their data to find new niche market segments, minimize risks, and operate more efficiently across geographical locations.
