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metals and mining

Major Trends that Will Reshape the Future of Metals and Mining Sector

The metals and mining sector is currently recovering from one of the most difficult periods that it has encountered in decades. Due to increasing market volatility and downturn in commodity prices, now cost cuts, automation, and improved operational efficiency have become the new normal for the survival of metals and mining companies in the long-run. Furthermore, the industry has also been subject to several additional challenges including issues relating to regulation, geopolitical risks, and legal restrictions. Despite all these roadblocks, the metals and mining sector is expected to witness positive growth in the next couple of years owing to the increasing demand. Experts at Infiniti have identified key drivers that will transform the future of companies in the metals and mining industry in the years to come.

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Metals and mining industry overview: key trends to expect

metals and miningTransition to low-carbon economy

In order to meet the current energy transition, the demand for most minerals are expected to be on the rise. Furthermore, given the fact that low-emission energy and transportation systems are more mineral-intensive than their fossil fuel-based counterparts, the transition to energy-efficient options provides a great opportunity for the mining sector. Mining sector companies that power their operations with renewable energy, operate electric or hydrogen-powered truck fleets, and integrate recycling in their value chains will be best placed to sell low-carbon premium minerals.

New financing and production models

Companies in the metals and mining sector are trying to limit risks. As a result, new financing and production models will become more common in the coming years. Financing solutions such as royalty and metal stream agreements that are aimed at reducing the burden on the balance sheets of metals and mining companies will continue to gain momentum.

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Geopolitical and economic risks

Metals and mining companies must gain a comprehensive understanding of the geopolitical and economic risks in their market. Factors such as resistance to globalization and free trade are creating a direct impact on the metals and mining sector. Furthermore, import restrictions on semi-finished products including steel and aluminium are at the spotlight of recent trade disputes. Such trade disputes and wars are likely to dampen global commodity demand and disrupt the value chain of mining and metals companies.

Revamping employee base

Modern companies in the metals and mining sector can revamp their employee base by maintaining an open dialogue culture in their organization. Furthermore, due to constantly evolving technology and business models, companies in the metals and mining sector will be required to develop new skills to sustain. Retraining and transitioning programs should be planned by companies in the metals and mining industry to attract new talent as well as to channelize the efforts of their employees to the changing market expectations.

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market segmentation

Metals Market Risk Assessment: How Infiniti Helped a Large Firm Realign Their Product Offerings to Meet the Rising Consumer Demands

Of all the metals, aluminum counts as the most important non-ferrous metal, as well as the most abundant metal found in the Earth’s crust.

The global metals market typically comprises of establishments engaged in the manufacturing of metals, including base metals, precious metals, and aluminum. Over the past few years, the metals market has started to reshape owing to the disruptive forces of technology, the threat of new entrants, and political changes across the globe. As a result, leading organizations the metals market space have started investing highly in technologies to automate operations, improve the quality of the products offered, and drive efficiencies. Although the metal market is driven by the rise in the demand for metals among the end-user segments such as automobiles, heavy machinery and equipment, and construction, several factors are expected to influence the growth of the market. The factors include:

  • Volatility in the price of raw materials: The recent economic slowdown has dramatically affected the prices of raw materials used to manufacture end products. As a result, it becomes essential for the metals market players to increase investments to maintain consistency in their offerings.
  • Lack of supply chain visibility: Disruption in the supply chain is one of the major concerns for metals market players as it is one of the main aspects to bridge the demand-supply concerns. A lack of visibility in the supply chain process will hamper the overall operations and performance in terms of planning and execution. As a result, organizations are finding it essential to effectively respond to supply chain disruptions while maintaining the quality of the offerings.

Many such factors are compelling firms to leverage the use of robust industry risk assessment solutions. Industry risk assessment solutions help firms comprehend the relative risks involved while entering new markets within a specific geographic area. IR_BrochureThe risk assessment solutions also help companies to increase their focus on understanding the opportunities and accordingly position their offerings.

The Business Challenge

  • The Client: A metals market client

The client, a leading player in the metals market with business operations spread across the US, wanted to understand the relative risk across the industry and determine the opportunities to position their offerings based on the target audiences efficiently. With the help of the industry risk assessment, the client also wanted to seek ways to enhance the time to market of the products being offered. Moreover, the primary objective for the client was to reduce the supply disruptions and reach out to their target audience seamlessly.

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Our Approach

The industry risk assessment experts at Infiniti followed an extensive research methodology to comprehend the potential risks in the metals market. The research methodology comprised of interviews and discussions with prominent stakeholders in the metals market space. The experts also compiled information from secondary sources such as industry databases and company presentations in the metals market.

The Solution Benefits and the Business Impact

With the help of Infiniti’s industry risk assessment solution, the client was able to analyze the risks involved while entering new markets in the US. The client also sought ways to realign their offerings to meet the rising consumer demands and accordingly allocated the resources to meet the business requirements. Realized savings in operational cost by 13%.

The Future

The future of the metals market is expected to be influenced by innovations and automation, which will play a fundamental role in the production of metals. Additionally, advancements in technologies and the growing popularity of robotics are expected to drive the growth of the metals market over the next couple of years.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the metals market.


Metal Fabrication

Infiniti’s Market Segmentation Helps a Leading Metal Fabrication Manufacturing Client Enhance Competitiveness and Profitability

At present, the advent of new technologies and the presence of new entrants are moving the metal fabrication manufacturing industry toward a more profitable environment. In the metal fabrication manufacturing space, firms are looking to reinforce and invest in innovations to better serve the mechanical, automotive, and construction industries. Consequently, leading metal fabrication manufacturers across the globe have started leveraging the use of market segmentation solutions to target the right audience and position their products effectively. These solutions help firms target new customers by offering attractive and innovative product and service offerings.

Additionally, with the help of market segmentation solutions, metal fabrication manufacturers can proactively focus on their marketing efforts and analyze appropriate target customers. Renowned metal fabrication manufacturers are approaching companies like Infiniti Research to identify niche target groups and aggressively market the products. Infiniti’s market segmentation experts help firms segment the market based on user preferences and implement a successful marketing campaign. Furthermore, firms operating in the metal fabrication manufacturing space can further leverage market segmentation solutions to improve their competitiveness and profitability across geographies.

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The Business Challenge

A renowned manufacturer specializing in metal fabrication was facing predicaments in positioning their products and services across niche markets. The client, a leading manufacturing metal fabrication firm, also faced challenges in understanding the current market scenario and accordingly develop positioning strategies for their products and services. As a result, they wanted to leverage the use of Infiniti’s market segmentation solutions to meet the ever-increasing customer’s demands and requirements across business units.

Our Approach

The client, a renowned manufacturer, specializing in metal fabrication approached Infiniti to devise robust initiatives to improve competitiveness and profitability and remain competitive in this intensely competitive environment. Infiniti’s market segmentation experts tailored a blended research approach comprising of interviews and discussions with leading stakeholders in the metal fabrication manufacturing space. Furthermore, to analyze the level of competition in the industry space, the experts also gathered data from various exclusive resources such as paid industry databases, company presentations, and media platforms.

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Business Outcome

The client, a leading metal fabrication firm, was able to develop a robust marketing plan to enter, evaluate their core competencies, and create a stronger foothold across niche markets segments within the industry space. Additionally, the client was able to categorize the target segments in terms of most profitable customers and cater to their specific needs.

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Leveraging Infiniti’s Brand Strategy Helps a Leading Metal Manufacturing Client Reinforce their Position in the Australian Market

At present, the disruptive forces of technology and presence of new entrants are moving the mining industry toward a more pricing and profitable environment. In the metal manufacturing space, savvy companies are looking to strengthen and invest in innovations to better serve the automotive, mechanical, and construction industries. While the recent recession had an adverse effect on the overall manufacturing industry, renowned companies in the metal manufacturing space have started facing the need for a robust brand strategy to capture significant market shares. With the help of brand strategy, leading firms can successfully generate revenues and further create a strong brand equity. A well-defined and executed brand strategy helps renowned manufacturing firms directly connect to the consumer needs, emotions, and competitive environments.

To enhance their brand awareness and efficiently drive growth, renowned firms in the metal manufacturing space are approaching companies like Infiniti Research. With years of expertise in offering a plethora of services, Infiniti’s brand strategy helps leading firms in the metal manufacturing space demand measurable growth and enhance their ROI.

The Business ChallengeIR_Brochure

A renowned metal manufacturing client with a considerable number of units spread across the globe was facing certain predicaments differentiating its products with that of the competitors. The client wanted to leverage Infiniti’s brand strategy to reinforce their position in the Australian market. Moreover, the metal manufacturing firm wanted to quantify the value and authenticity of the organization and drive effective marketing campaigns to improve brand awareness. The primary objective of the engagement was to gain a holistic view of the competitive landscape, market position, and customer expectations.

IR- brand strategy

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Our Approach

To fine-tune marketing strategies and maximize competitiveness, Infiniti’s brand strategy experts carried out extensive research methodology with promising stakeholders in the metal manufacturing space. To enhance brand awareness, the brand strategy experts also compiled information from sources such industry forums, company presentations, and newsletters.

Benefits of the Brand Strategy Solution:

  • Gained better clarity into the competitive landscape and enhanced the brand’s performance
  • Improved brand recognition, built credibility, and increased advertising effectiveness
  • Identified the short-term and long-term goals and refined brand equity
  • Understood the strengths, weaknesses, competition, and target audience
  • Identified brand’s value proposition and improved brand positioning

Benefits of Our Integrated Approach

The brand strategy solution offered by Infiniti helped the metal manufacturing firm gain a keen understanding of the channels such as digital, social, and mobile marketing and gain a sustainable competitive advantage. Also, the branding engagement helped the client deliver the value that the customers desire in the Australian market. Moreover, the client was able to build a customer-focused marketing strategy to scale their position in the Australian market.

A must-read case study for strategy experts and decision makers looking to improve their brand strategy in the metals manufacturing space.


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