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Infiniti’s Employee Engagement Strategies Helped a Leading Metal Fabrication Company Identify the Key Metrics to Improve the Overall Efficiency of Their Workforce

According to a recent research report, the global metal fabrication market was valued at US$16.35 billion in 2015 and is anticipated to reach US$21.38 billion by 2024.

Investments in global infrastructure projects have been increasing rapidly over the past decade, and this presents a growing opportunity for the metal fabrication industry to grow considerably in the coming years. This acts as a key factor driving the demand for metal fabrication companies, especially in developed regions such as North America. The global metal fabrication industry is also fueled by continued investments in metals processing and electric furnaces, the growing aluminum consumption, recovery in non-residential investments, the re-shoring of manufacturing practices in the automotive industry, and growing aerospace demand.

Although the metal fabrication industry is growing steadily over the past few years, several factors are expected to hamper the growth prospects. A few factors include:

  • Inferior quality of products: The weak infrastructure, capital inputs, and other facilities eventually lead to a metal fabrication process which is more time-taking, expensive and produces an inferior variety of products.
  • Colossal demand: Even after low per capita consumption rate of metals, the demand for iron and steel is increasing every day and huge chunks of iron and steel are imported to different countries to meet the international demand. To save valuable foreign exchange, productivity needs to be increased.

Several such factors are urging metal fabrication manufacturers to leverage the use of employee engagement strategies. Employee engagement strategies help firms better understand the demands of their employees and improve workforce efficiency. These solutions also help companies implement effective plans to boost their overall workforce efficiency across platforms.

The Business Challenge

  • The client: A leading metal fabrication company

The client, a leading metal fabrication manufacturer with manufacturing units spread across geographies, was facing predicaments in optimizing their workforce efficiency and providing better employee satisfaction to the employees. IR_RFPThe client also wanted to understand their major pain points better; thereby, increasing the overall efficiency of their workforce. They also wanted to identify the key drivers of engagement and plan activities to bolster employee satisfaction.

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The Journey

The employee engagement strategy experts at Infiniti carried out extensive qualitative and quantitative studies and conducted discussions and interviews with prominent stakeholders in the metal fabrication space to help the client address challenges pertaining to their workforce efficiency and employee engagement. The experts also compiled from a wide array of secondary sources such as company presentations, industry journals, paid industry databases, and industry forums and communities to help the client benchmark their performance.

The Solution and the Business Impact

With the help of Infiniti’s employee engagement study, the metal fabrication industry client identified the key metrics to improve the overall efficiency of their workforce. Additionally, the client was able to improve their employee retention rate and implement strategic plans to boost their employee satisfaction. The engagement also helped them attract young talent and leverage advanced technologies to make their work environment more engaging.

The Future

As technology evolves with the time, computers have started gaining prominence for most operations. For this reason, as the demand grows, there’s likely to be an increase in the number of metal fabrication companies to make more technologically advanced computer systems and robotic production equipment. This would enable companies to cut costs and increase output.


A must-read case study for strategy specialists and decision makers looking to develop a better understanding of the metal fabrication industry in terms of employee satisfaction.

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Metal Fabrication

Infiniti’s Market Segmentation Helps a Leading Metal Fabrication Manufacturing Client Enhance Competitiveness and Profitability

At present, the advent of new technologies and the presence of new entrants are moving the metal fabrication manufacturing industry toward a more profitable environment. In the metal fabrication manufacturing space, firms are looking to reinforce and invest in innovations to better serve the mechanical, automotive, and construction industries. Consequently, leading metal fabrication manufacturers across the globe have started leveraging the use of market segmentation solutions to target the right audience and position their products effectively. These solutions help firms target new customers by offering attractive and innovative product and service offerings.

Additionally, with the help of market segmentation solutions, metal fabrication manufacturers can proactively focus on their marketing efforts and analyze appropriate target customers. Renowned metal fabrication manufacturers are approaching companies like Infiniti Research to identify niche target groups and aggressively market the products. Infiniti’s market segmentation experts help firms segment the market based on user preferences and implement a successful marketing campaign. Furthermore, firms operating in the metal fabrication manufacturing space can further leverage market segmentation solutions to improve their competitiveness and profitability across geographies.

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The Business Challenge

A renowned manufacturer specializing in metal fabrication was facing predicaments in positioning their products and services across niche markets. The client, a leading manufacturing metal fabrication firm, also faced challenges in understanding the current market scenario and accordingly develop positioning strategies for their products and services. As a result, they wanted to leverage the use of Infiniti’s market segmentation solutions to meet the ever-increasing customer’s demands and requirements across business units.

Our Approach

The client, a renowned manufacturer, specializing in metal fabrication approached Infiniti to devise robust initiatives to improve competitiveness and profitability and remain competitive in this intensely competitive environment. Infiniti’s market segmentation experts tailored a blended research approach comprising of interviews and discussions with leading stakeholders in the metal fabrication manufacturing space. Furthermore, to analyze the level of competition in the industry space, the experts also gathered data from various exclusive resources such as paid industry databases, company presentations, and media platforms.

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Business Outcome

The client, a leading metal fabrication firm, was able to develop a robust marketing plan to enter, evaluate their core competencies, and create a stronger foothold across niche markets segments within the industry space. Additionally, the client was able to categorize the target segments in terms of most profitable customers and cater to their specific needs.

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