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Medical imaging market

Market Opportunity Mapping for a Client in the Radiography System Medical Imaging Market

Radiography system medical imaging market overview

The radiography system medical imaging market in the United States is poised to witness unprecedented growth over the next few years. According to experts at Infiniti Research, the growth of this market is fueled by factors including the rising demand for early disease diagnosis,  widening scope of clinical applications, rapidly growing geriatric population, the subsequent growth in the prevalence of related diseases, technological advancements in diagnostic imaging industry, and increasing investments, funds, and grants by both public-private organizations.

Top segments: Our US radiography system medical imaging market analysis suggests that approximately 12% of the 4500+ hospitals in the United States are expected to procure new floor-mounted X-ray machines annually.

Top Markets: The United States and Western European nations like the UK, Germany, France, Italy, and Spain are the key dominant regions in the global radiography system medical imaging market. Furthermore, experts at Infiniti Research predict that the market in the Asia-Pacific (APAC) region will witness steady growth through 2025, especially in countries including China, Japan, and India. 

For more insights on the volumes, growth technologies, opportunities, and distribution network in the medical imaging market, RFP and we will get back to you within 24-hours.

Key radiography system medical imaging market challenges faced by the client

A top company in the US radiography system medical imaging market approached experts at Infiniti Research to help them identify solutions to the following business challenges:

  • Challenge #1: Client needed to understand radiography system medical imaging market to identify untapped opportunity areas of diversification in small and medium size hospitals in US, UK, Italy, and Germany
  • Challenge #2: Hospital specific insights in the target regions was not available in secondary domains and reaching out to hospital stakeholders to extract the information was difficult for the client
  • Challenge #3: Pricing was dynamic and dependent on multiple factors hence an efficient tracking and estimation model was needed to ensure a competitive advantage
  • Challenge #4: Multiple distributors’ presence made it difficult to design an effective sales strategy

 

Our Integrated Approach

Experts at Infiniti Research used a combination of their market opportunity assessment, market research solutions, and their growth consulting model to help the client solve critical radiography system medical device challenges and also identify new avenues for revenue generation and growth.

As a part of the market opportunity assessment and the market research solution, the client was provided with:

  • Forecast models to assess the changing trends in the radiography system medical imaging market
  • Access to high-quality internal and external published content
  • Information gained from secondary research interviews and validated the findings through 50+ industry experts and B2B interviews to provide deeper insights on the opportunities for growth across products, services, and solutions
  • Competitor analysis to analyze key competitor strategies and understand how they fared comparatively
  • Industry best practices assessment to understand how other players curtailed similar challenges
  • Quarterly updates and regular monitoring was conducted to ensure a regular track of purchase price ranges and affordability of hospitals

Furthermore, Infiniti’s growth consulting model for the radiography system medical imaging client entailed:

  • A growth pipeline to determine opportunity prioritization
  • A deep-analysis of the prioritized opportunities through market opportunity evaluation
  • Building a go-to-market strategy
  • Planning and implementation of specific plans with appropriate targets and deadlines
  • Market strategy optimizationmedical imaging industry

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Results obtained

By leveraging Infiniti’s market research solution and growth consulting model, the radiography system medical imaging company was able to:

  • Gain actionable insights on emerging and untapped potential in the target regions within small and medium hospitals
  • Use Quarterly price trackers to keep a tab on hospital preferences and purchase trends
  • Enter into long-term, service-based partnerships and identify the most feasible type of contract with the right vendors and distributors in each region based on the regional strength scorecards provided, which in turn created a promising business continuity
  • Identify key industry best practices related to regulatory compliance and sustainability

Infiniti’s market intelligence solutions are designed to cater to the needs of companies across regional and global markets. Learn how we help global players with superior leadership strategies, technological innovation insights, customer service best practices, and strategic product development knowledge.

competitive positioning

Market Intelligence Study Helps a Leading Medical Imaging Firm Increase Brand Awareness

Over the past few years, organizations in the healthcare segment have started increasing their focus on entering lucrative and niche market segments. Additionally, the relentless growth of technology in the medical imaging landscape has forced organizations to adopt innovative technologies and standards to optimize efficiency in treatment patterns. Moreover, the higher level of competition in this market space is forcing medical imaging firms to leverage robust market intelligence studies to tap new market segments, enhance their product offerings, and promote superior patient outcomes. Market intelligence also helps clients to innovate new products, reach out to niche market segments, and rapidly adapt to the emerging trends.IR_Brochure

Infiniti’s market intelligence specialists, who have proficiency in offering business solutions to global conglomerates, help clients devise a robust speed-to-market approach to augment marketing activities with sales; thereby, improving the sales performance. Additionally, the client can reinvent themselves in the market and enhance their brand awareness by leveraging these market intelligence solutions.

The Business Challenge

A global medical imaging firm with offices spread across various geographies was facing predicaments identifying potential customers and increasing their brand awareness. Additionally, the client wanted to understand their competitors, current offerings, and current technologies to devise an effective go-to-market approach and enhance their product offerings, increase leads, and develop positive customer relationships.

Our Approach

To assess the current market landscape and expand to niche market segments, the medical imaging client contacted Infiniti’s market intelligence specialists. With years of proficiency in offering efficient market intelligence services, Infiniti’s healthcare industry specialists conducted a thorough assessment of the market by carrying out discussions and interviews with leading stakeholders in the medical imaging space.

Additionally, the research team offered strategic insights to the medical imaging client by compiling information from various proprietary sources such as company presentations, paid industry databases, and online forums to meet the increasing consumer demands.

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Market Intelligence Engagement Benefits:

  • Identify the potential opportunities and forecast market growth
  • Segment the size and growth and assess the potential market opportunities
  • Analyze information on the customers and product offerings
  • Gain robust insights into the drivers and restraining factors of the market
  • Effectively map, monitor, and track market performance and determine the KPI

Benefits of Our Integrated Approach

In a span of mere eight weeks, the medical imaging client gained in-depth insights into the potential opportunities, market direction, and target segments. Additionally, the client was able to improve their marketing effectiveness and brand awareness among consumers.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the medical imaging industry.

IR_RFP

Market Opportunity Assessment Study Enables a Leading European Medical Imaging Firm to Enter the APAC Market

With the recent shift towards value-based care delivery models, leading organizations in the healthcare sector have started focusing on sneaking through the barriers to penetrate across niche and lucrative market segments. In the medical imaging landscape, the relentless growth of technology has forced organizations to embrace advanced technologies and standards to optimize efficiency in treatment patterns. Also, with the presence of numerous competitors, key players in the medical imaging market are leveraging robust market opportunity assessments to offer services at reasonable costs. Market opportunity assessment helps organizations tap new market segments and enhance their product offerings to promote better patient outcomes.

With an eye on expanding market presence, the market opportunity assessment experts at Infiniti help clients reach out to end-users in the niche regions and offer convenient and affordable patient engagement. Also, the market opportunity assessment solution helps clients to leverage the use of effective business and technology strategies to improve accuracy, quality, and efficiency in diagnostic procedures. In addition, the client can further implement a value-based patient care approach to deliver fast and accurate testing results.IR_Brochure

The Business Challenge

Every organization in the healthcare landscape wanted an answer to the general question: what are the available potential market opportunities? Penetrating across different market segments requires a deep-dive understanding of the regulations and investment options. In this competitive environment, it is pivotal to understand niche market segments to gain better insights into the level of competition. The client, a renowned medical imaging firm, wanted to view important metrics like the current market performance, the potential opportunities, and technologies in the European medical imaging market.

Our Approach

To get the desired information on the potential market opportunities, the client, who is a key player in the medical imaging market, approached Infiniti’s market opportunity assessment experts. Infiniti’s team decided to carry out a blended approach comprising interviews and discussions with leading stakeholders in the medical imaging market. Moreover, the experts decided to craft a market opportunity dashboard containing relevant pieces of information to deliver valuable insights to the client.

Market oppor01

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Market Opportunity Assessment Benefits:

  • Collated data to identify and mitigate risks in potential new markets
  • Develop a robust business plan and target the most relevant market segments
  • Understand the size and behavior of medical imaging market in APAC
  • Develop a dashboard to gain critical information about competitive landscape, competitor assessment, and plan positioning
  • Better position their products and closely monitor performance against competitors
  • Assess the regulatory changes in the market and carry out a robust price benchmarking

Benefits of Our Integrated Approach:

Having gained all the necessary data to understand the potential opportunities in the medical imaging market, the client was able to enhance their product offerings in the APAC region. The medical imaging client was also able to quickly identify and benchmark their product portfolios in the APAC region. The engagement assisted the organization to harness the value of their data to find new niche market segments, operate more effectively, and minimize risks.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the medical device industry.
IR_RFP

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Analysis of the Medical Image Processing Market in Australia

Business Challenge
A leading medical devices manufacturer wanted market advise regarding the potential for its image processing solutions in Australia.
Situation
As part of its expansion strategy in Australia, the client wanted to understand the potential of its products and develop an in-depth understanding of the competitive landscape in the market.
Approach
We conducted in-depth interviews and discussions with industry participants, and executed competitive scenario analyses to develop an understanding of market opportunities for the client.
Impact
The client gained an understanding of the lucrativeness of the business and also of the future market potential for its product offerings. We also advised the client on market positioning and go-to market strategies.
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