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Medical devices market

Making Sound Investment and Commercial Decisions in the Volatile Medical Devices Market Using Competitive Intelligence Solution

Medical Devices Market Overview

The medical devices market has grown promisingly over the last five years and our experts predict that it will continue to move forward at a substantial pace in the years to come. Growing prevalence of chronic diseases, rising geriatric population, and growing surgical procedures are driving the medical devices market growth. Besides, technological advancements and growing demand for innovative therapies are other factors propelling the growth of the medical devices market. However, the rising costs of medical devices and evolving healthcare regulations are expected to restrain the medical devices industry growth. To counter these rising challenges, major medical device market players are in the need to reduce costs and enhance quality, while maintaining profitability.

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Business Challenges

The client, a medical device services provider in Canada, that offered advanced CT scanners and diagnostic ECG machinery faced growing threats from competitors in both product development and go-to-market activities. Also, the medical devices market client faced difficulties in anticipating competitors’ activities, understanding past market disruptions, and planning for future market opportunities and disruptions. Besides, the medical devices market client was unable to assess the effectiveness of competitors market positioning.

Moreover, rapid technological advancements and low barriers to entry made it easier for new medical devices companies to enter the Canadian market. As a result, the client witnessed a huge decline in its revenue. The medical devices market client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

For over 15 years, we have specialized in offering actionable market insights backed by reliable data to help companies gain a competitive advantage in the market. Contact us to leverage our competitive intelligence solution.

Our Integrated Approach

With competitive intelligence study, the experts at Infiniti Research were able to uncover the key strategies of relevant competitors, pricing tactics, relevant strategic partnerships, product sales strategy, and product development challenges.

Besides, a company profiling and analysis was conducted to gather comprehensive insights into the top medical equipment companies in Canada. Factors such as competitors’ investments, business models, end-customers, and strengths and weaknesses were taken into consideration.

Also, by conducting customer intelligence study, we provided actionable insights to the client relating to the key criteria that drove medical devices vendor selection, how customers viewed various vendors and, other components of their purchase decisions.

Results Obtained

With Infiniti’s competitive intelligence solution, the medical devices market client acquired a baseline understanding of the competitive landscape and established an ongoing intelligence operation affording greater strategic agility in the face of rapid innovation.

Also, they were able to identify technologies and processes leveraged by their competitors to tackle security and operational risks in the industry. Our experts also helped the client to identify the top medical devices outsourcing companies to help them at the time of immediate requirements. The medical devices company was able to meet their immediate priorities and attain faster time to market. This helped them to reduce operational cost by 23%.

Besides, the medical devices market client was able to understand their competitors’ investment into R&D and new technologies. By gathering comprehensive insights into the market and their competitors’ strategies, they were able to revamp their processes and efficiently tackle the industry challenges. Competitive intelligence, combined with our industry insights, positioned the medical devices market client to make more fully informed investment and commercial decisions in a fast-moving market.

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Trend Watch: What’s New in Medical Device Packaging?

Medical device packaging is certainly not easy. Poor medical device packaging can result in a host of problems for both customers as well as medical device companies. It must be ensured that every package that holds a sterile medical device not only arrives at the hospital or clinic free of wear and tear or broken seals, the packaging must also ensure a longer shelf-life, possibly for years, without breaking down. Furthermore, following the packaging guidelines and strict regulatory standards of the FDA is another hurdle faced by companies in the medical device market.

Learn more about the opportunities, trends, and challenges in the medical device packaging market.

As a result of such increasing complexities, players in the medical device packaging market are looking at the latest innovations and trends that meet their requirements while adhering to the FDA regulations. Our experts in the medical device packaging industry have listed some of the top trends that are shaping the future of medical device packaging.

Medical device packaging trends 2019

Green designs

Involving a medical device packaging partner at the earlier stages of product development allows to create a packaging that is innovative, serves the purpose, and is highly sustainable. Designers of medical device packaging are formulating new ways to reduce the material and energy required. In addition, they are aiming to reduce the number of components required in the overall package. The advent of tools such as design and package integrity simulation allows medical device packaging providers to make a well-informed prediction at the concept stage about how design choices such as downgauging materials or reducing the overall footprint will have an impact on the performance of the package. This gives higher confidence and ensures greater efficiency before moving into the prototyping and manufacturing stages.

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Recycling programs

There is a growing awareness around the recovery and reuse of materials. Several medical device packaging companies and OEMs are working with healthcare providers and recyclers to recover and use existing plastics. Once the most sustainable materials are chosen, the end-users are informed on how to reuse and later recycle the packaging. Furthermore, research and evaluations are being continuously conducted around new medical device packaging innovation that can offer better sustainability benefits.

Efficient and cost-saving transportation

Companies can perfect their transportation strategies via simulation tools in order to lower energy and cost. Several players take advantages of software that helps to optimize planning, maximize load, and minimize costs. This allows manufacturers to prevent obstacles by learning the outcomes and solutions ahead of time. Companies commonly focus on sustainability through bulk freight shipments that reduce packaging, impact on the environment, and transport/inventory expenses. Moreover, medical device manufacturers are working with CMOs (contract manufacturing organizations) that provide end-to-end services. Choosing a medical devices packaging partner that can perform everything from design and development, to prototyping, to tool building to manufacturing under one roof means components don’t need to be transported between various phases of the process.

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The Medical Device Industry is Revamping Itself: Here’s Why!

The medical device industry is embarking on a new phase of change. In this blog, our industry experts discuss some of the key factors influencing transition in this sector.

The expectations of stakeholders in the medical device industry are changing over time. Patients expect superior service and care models, physicians require data from multiple sources to be brought together in one place, and payors seek lighter financial burdens and better real-world outcomes. Such mounting pressure is urging companies in the medical device industry to revamp their offerings and stand out in today’s increasingly crowded market.

The rapid technological growth rate in the medical device industry is undoubtedly the backbone of this sector. But not long ago, the industry was wrestling several challenges and struggling to implement and adopt advanced technologies. Some of the impediments leading up to this included the paucity of talent, incomprehensible technical complexities, constantly changing regulations, and limited leadership mind-share. In fact, just a decade ago, the integration of new and advanced technologies in the medical device industry was far behind when compared to other industries such as Telecom, Retail, and Automotive. The reality still remains that companies in the medical device industry still lag in tapping into customer and business model-led opportunities and adopting advanced technologies such as IoT, big data, artificial intelligence, augmented reality, and robotics. With only a handful of key players in this sector building sizeable businesses by leveraging the available opportunities and the upsurging competition from non-traditional players such as start-ups, players in the medical device industry are in the dire need to revamp their strategies.

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Change in customer expectations

Earlier, the delivery of digital healthcare had limited reach, was of low quality, and highly expensive. However, modern healthcare consumers are tech-savvy and expect the digital intervention to transform their healthcare experience. This shift in consumer behavior has elevated the focus on patient-centric health care and has become a major driver for the adoption of advanced technologies among OEMs. Players in the medical device industry are focusing on personalized healthcare solutions and devices to gain a bigger slice of the market.Get More Info

Shift in business models

The modern day medical device industry is going through a tectonic shift in business models. The increased connectivity between devices, physicians, and consumers are inflating the demand for high quality, personalized, and patient-centric care. Today, the volume-based fee-for-service models in the medical device industry are shifting to new incentive models that focus on value-based metrics. Though traditionally the OEMs have been able to compete with conventional business models without much differentiation, a long-term strategy would necessitate OEMs to create innovative and sustainable business models that will result in efficient healthcare delivery, reduced costs, and improved medical outcomes.

There is a colossal amount of patient and healthcare data being generated each day. This spawns fundamental questions about patient privacy and safety. Albeit the incrementally, regulatory authorities are still evaluating out the implications of new technologies on patient security and care. In reality, apart from becoming heavy on the pockets for healthcare companies, data breaches also give rise to serious concerns regarding patient safety. Therefore, the need to strike a balance between advancements and protecting patient security and safety is, therefore, paramount.


Know more about Infiniti’s market intelligence solutions for the medical device industry and how our solutions can help businesses in proactive decision-making.

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Industry Analysis for a Leading Anesthetic Machine Manufacturer

The rising development of medical devices with millions of product variations presents a major challenge for anesthesia machine manufacturers.

Despite recent developments, manufacturers of medical devices face several challenges pertaining to regulatory compliance, product quality, and data security among several others. To succeed in an expanding global market space, manufacturers of medical devices must overcome various challenges.

Despite the recent developments, medical devices manufacturers face several challenges pertaining to regulatory compliance, product quality, and data security among several others. They are constantly challenged along the way in terms of design, research, corroboration, and in bringing their devices to a competitive market in a cost-effective manner.

The Business Challenge

  • The client: An anesthesia machine manufacturing company

With an objective to drive strategic growth through systematic expansion into complementary product categories in the medical devices category, the client – a leading anesthesia machine manufacturer – approached Infiniti to engage in a market analysis study. Since the client was one of the new players in the medical devices market, they were facing difficulties in understanding the dynamics of the market. The primary objective of this engagement was to assess the attractiveness of the newer market segments as a potential source of future business growth.

How Can Market Analysis Help Companies in the Medical Devices Sector?

In today’s competitive business scenario, medical devices manufacturers are constantly pressurized to innovate and enhance their offerings. Many companies that could potentially benefit from a market analysis study aren’t familiar with the benefits it offers. It acts as the key to identifying new market opportunities. Investing in a market analysis study also helps to identify the tweaks that may be required to enhance your product or service offerings. Hence, it can be said that it is an invaluable tool that is worth the investment for long-term planning.

Summary of our market analysis engagement

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Client Journey

To help the client gauge numerous factors influencing their decision-making process in the medical devices industry and to identify the emerging trends, the market analysis experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodologies, which utilized primary data from approximately 300 channel customer interviews and secondary data gathered from multiple sources.

Our team assessed the size and growth rate of the market, evaluated the competitive landscape, analyzed the value chain economics, and determined customer needs. The market analysis experts also reached out to various stakeholders in the medical devices industry to understand the factors that are influencing the market.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market analysis engagement, the anesthesia machine manufacturing firm gained comprehensive insights into the opportunities present in the medical devices market. Also, the client was able to develop a brand concept with the help of expert recommendations offered by our market analysis experts. Our solutions also allowed the client to devise a go-to-market strategy, commercialize the delivery system, and efficaciously pilot test the concept. As a result, the medical devices was able to successfully roll out their products both domestically and internationally.

The Future

Rapid technological developments are impacting the medical devices industry. Owing to regulatory compliance concerns, medical device manufacturers haven’t yet fully utilized machine learning and AI. Though it still may be some time before industry-wide adoption, eventually patient care systems will take maximum advantage of what these technologies have to offer. With trends such as this influencing other markets, it’s safe to say that medical devices sector will follow suit.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the medical devices industry.

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Leading Medical Devices Companies in the World

The medical devices industry is one of the most regulated and profitable sectors in the world. Growth in the emerging markets coupled with rising revenues at hospitals offer numerous growth prospects for medical devices companies. Due to the mounting competition in the industry, several medical devices companies are continually undertaking R&D activities to maintain a competitive edge. Players in the medical devises space are also working tirelessly towards developing innovative healthcare solutions to fight against the world’s most prevalent diseases, injuries, and disability. Listed below are the top medical devices companies that are leading the way for innovation and profitability in the industry:IR_Brochure

Medtronic

Medtronic tops the list of the leading medical devices manufacturers in the world. Founded in the year 1949 and incorporated as Minnesota corporation in 1957, Medtronic serves Physicians, clinics, hospitals, and patients in over 140 countries around the world. The company specializes in patient monitoring market, diabetes management systems, and general surgery devices to name a few.

Johnson & Johnson

Johnson & Johnson is a massive combination healthcare company that deals with consumer, medical, and pharmaceutical divisions. This group is the second largest of the medical devices companies in the world and has been a popular household name across the globe for several decades. They provide products for various medical departments such as cardiovascular, orthopedic, diabetes care, vision care, etc.

Siemens Healthineers

Siemens Healthineers is a popular medical devices company headquartered in Erlangen, Germany. They produce and market a wide range of medical devices such as radiation therapy equipment, respiratory machines, patient monitoring systems, and imaging system. In the year 2016, the company rebranded themselves from  Siemens Healthcare to Siemens Healthineers. Siemens is one of the largest suppliers of medical devices in the list of the leading global medical devises companies.

Danaher Corporation

Headquartered in Washington DC, Danaher is a leading medical technology provider that offers products for dental, life sciences, diagnostics and environmental and applied solutions. The life sciences and diagnostics divisions combined account for about 62% of the company’s sales.

Stryker

During the initial days of its establishment, Stryker was focused on developing orthopedic devices such as cast cutters and mobile hospital beds.Over the years, Stryker has expanded into other sectors such as medical and surgical, neurotechnology, and spine. The company has marked their presence in several parts of the world such as  Switzerland, Singapore, England, Norway, Spain, etc. to name a few. Though Stryker deals in a variety of medical devices, they specialize in intramedullary nail group and hip fixation devices.

GE Healthcare

GE Healthcare is headquartered in Buckinghamshire, United Kingdom and is one of the most popular medical devices companies in the world. The company markets imaging equipment such as magnetic resonance imaging (MRI), positron emission tomography (PET) scanners, X-ray, molecular imaging technologies, nuclear imaging, and computed tomography (CT), etc. The company is one of the pioneering medical devices companies across the globe that specializes in producing clinical equipment and cardiology diagnostic equipment such as patient monitors and ventilators.


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Market Intelligence Assists a Fluid Management Devices Manufacturer Devise a Product Marketing Plan to Enter Latin American Market

In the recent years, the healthcare industry has restructured its service delivery system to survive in the maturing state of the industry. Also, with the commitment to provide quality services, the healthcare industry is witnessing relentless growth in innovations to diagnose diseases and offer adequate treatments to the patients. Furthermore, with the gradual shift toward a customer-oriented environment, fluid management devices manufacturers are facing the need to deliver intensive medical treatment and personal care while curtailing the costs. Also, to profile the target segments and deliver utmost patient satisfaction, renowned fluid management devices manufacturers are utilizing market intelligence studies. Market intelligence helps companies gather relevant information on the markets and analyze these information to drive accurate and confident decision-making. With the help of a market intelligence study, fluid management devices manufacturers can determine potential market opportunities and design a more defined penetration strategy to improve the current business model.IR_Brochure

To gain broader insights into the company’s existing market, leading fluid management devices manufacturers are approaching companies like Infiniti Research. Infiniti’s market intelligence solution helps companies gain a comprehensive view of the market landscape in terms of the customers and product lines. In addition, Infiniti’s market intelligence solution also suggests effective ways for the companies in the medical devices space to devote more resources and enhance their business outcome.

The Business Challenge

A renowned fluid management devices manufacturer with a considerable number of manufacturing units spread across the globe was facing certain predicaments determining relevant market opportunities and tapping into niche market segments. The client wanted to outline the demand for products and services rendered and the most efficient means of introducing products and services to the market. Furthermore, with the help of this market intelligence engagement, the fluid management devices manufacturer wanted to effectively keep track of the competition and identify the competitors’ capabilities, liabilities, and long-term intentions in the Latin American market.

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Our Approach

To add value to the business using market intelligence, Infiniti’s market intelligence experts carried out extensive qualitative and quantitative research methodology with leading stakeholders in the fluid management devices space. Also, to outline the demand for products and services, Infiniti’s market intelligence experts collated information from proprietary sources such as paid industry databases, company presentations, and newsletters.

Benefits of the Market Intelligence Solution:

  • Minimized the risk of investments and made informed business decisions
  • Kept ahead of the competitors and maintained a distinctive identity
  • Effectively tailored products and services based on the customers’ requirements
  • Identified the potential buyers and devised effective ways to get the products and services to the market
  • Identified the competitors, the market trends, and industry legislation and identified market entry opportunities

Benefits of Our Integrated Approach

The market intelligence solution offered by Infiniti helped the fluid management devices manufacturer to stay ahead of the competition and gain a strong foothold in the market. The market intelligence engagement also assisted the client in developing customized products to distinguish the brand from their competitors. Moreover, with the help of this engagement, the client was able to identify the process gaps and devise effective plans to enter the Latin American market.

A must-read case study for strategy experts and decision makers looking to develop an understanding of  the healthcare industry.

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Market Opportunity Assists a Renowned Medical Implants Manufacturer to Devise New Product Offerings

In recent years, the relentless growth of technologies has brought about numerous innovations in the medical devices manufacturing space. Also, with the growing preference for better healthcare services among the populace, renowned medical implants manufacturers are poised to scale new heights. Furthermore, with the easy accessibility of healthcare services, consumers are looking out for promising healthcare solutions with better accuracy and lower costs. To shift toward service-oriented models and meet the rising demand for healthcare services across niche market segments, leading manufacturers in the medical implants space are facing the need for market opportunity assessments. Market opportunity assessments can help organizations to discover potential market opportunities and evaluate the unmet needs of the customers. Also, companies can efficiently monitor their competitive advantage and allocate adequate resources to meet the needs of the customers.

Infiniti’s market opportunity assessment helps companies analyze the business environment in terms of the legal and compliance issues, economic conditions, and trends. Moreover, companies can analyze the key competitors and create a new market profile to understand different product attributes and its effect on the customer’s decision-making process.

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The Business Challenge

A renowned medical implants manufacturer with a considerable number of manufacturing units spread across the globe was facing certain predicaments profiling the target customers and setting sales projections. Moreover, the client wanted to describe key value propositions and gain a better outlook on the market. With the help of market opportunity assessment, the client wanted to identify the impact of new disruptive technologies on the market and find best possible ways to acquire potential customers. Through this engagement,  the medical implants client wanted to address the vulnerabilities or limitations that can hinder the client’s growth.

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Our Approach

With the aim of identifying potential opportunities in the medical implants manufacturing space, Infiniti’s market opportunity assessment experts carried out extensive research comprising quantitative and qualitative research with the leading stakeholders in the medical implants manufacturing space. To discover better marketing practices, market opportunity experts also compiled information from a wide array of proprietary sources such as paid industry databases, company presentations, and industry forums.

Benefits of the Market Opportunity Assessment:

  • Profiled potential customer segments and differentiated products and services
  • Identified the unmet needs of the customers and discovered future opportunities
  • Analyzed the strengths and weaknesses of the products and viewed different distribution channels
  • Identified the disruptive technologies in the market and their impact on the business
  • Established partner relationships and devised an effective go-to-market strategy

Benefits of Our Integrated Approach

With the help of the market opportunity assessment, the client was able to revamp the existing customer base and chase different customer segments. Moreover, the engagement also assisted the client to identify and address competitor threats and analyze potential market opportunities. Also, the engagement further helped the medical implants firm train their sales force to market their products effectively. The renowned medical implants manufacturer was further able to tap different market opportunities and gain better returns on their investment.

A must-read case study for strategy experts and decision makers looking to develop an understanding of  the healthcare industry.

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