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Future of medical devices

How CEOs Can Navigate Digital Disruption in the Future of Medical Devices

The medical device landscape is fast evolving. Quality remains paramount in the medical devices industry despite external pressures changing market dynamics. Apart from the ease of use, clinical efficacy, and safety of medical devices, healthcare providers are now looking for better outcomes, lower costs, and patient satisfaction. The future of medical devices will largely revolve around strategies to meet these changing demands. Designers and usability experts in the medical device industry are already trying to reduce device complexity and variability to attain improved reliability, better patient outcomes, and enhanced overall performance. Recognizing its importance in order to survive in the long run, CEOs of companies in the healthcare industry have declared innovation as a top priority in the future of medical devices. Based on their expertise in working with medical device companies across geographies, experts at Infiniti Research examine how medical device companies can define a winning strategy and design an at-scale digital transformation.

How can medical device companies get started on building better customer experiences and succeed in the future of medical devices? Request a free proposal from our medical devices industry experts to know how our solutions can help.

medical devices (1)Understand stakeholder actions

CEOs of medical device companies have started acknowledging the power of digital and advanced analytics in revamping the future of the medical devices industry. As a result, they are increasingly investing into related capabilities. However, it is important to note in order to execute big changes and for it to deliver the desired results, it needs to be woven into the DNA of the organization. Digital health companies can help provide consistently delightful experiences to key stakeholders including patients, clinicians, providers, and caregivers. This means that in the future of medical devices, creating intelligent and personalized products can deliver improved clinical value. Furthermore, this can also help to reimagine processes and dramatically reduce costs and accelerate the decision-making process. To achieve this, companies in the sector must continuously evaluate stakeholder actions and across the value chain to define the pace and direction of their responses.

Build customer relationships

Customer experience and satisfaction are now vital for the success of any organization. Hospitals and other healthcare organizations are the key customers of medical device companies. To thrive in the future of medical devices industry, it is important to fine-tune commercial engines and optimize the cost-to-serve and cost-to-market models. Companies in the medical device organization can also optimize their microtargeting to reach the right physicians and providers based on volumes, outcomes, risk profiles, and purchasing behavior.

As global companies seek to make their products stand out in an increasingly crowded marketplace, innovation has earned a place on the CEO agenda. Gain more insights on how you can innovate your existing strategies and process to be in line with the changing market demands.

Create risk-sharing relationships

Risk-sharing is a way for medical device companies to build better relationships with providers. Some companies have already begun to embrace contracting, risk-sharing, and subscription-based solutions for providers. This requires robust approaches to measure, track, and underwrite outcomes in the real world.

Reimagine processes

To achieve success in the future of medical devices industry, companies can reimagine and automate end-to-end processes to unlock new insights and achieve greater efficiency. For instance, resorting to a digital supply chain can optimize supply chain costs and help medical device organizations to enhance customer service.

Learn more about our solutions for the medical devices industry.

Medical device packaging

Enhancing Sales Rate by 33% for a Company in the Medical Device Industry | Infiniti’s Latest Success Story on Competitive Intelligence Solution

Competitive Intelligence Engagement for the Medical Device Industry

Although the medical device industry has experienced unprecedented growth over the past few years, the constantly evolving regulations, healthcare dynamism, and changes in global healthcare market are bringing up huge challenges for companies operating in this sector. Owing to such challenges, medical device companies are finding it difficult to compete with other major players in the market. Therefore, companies are approaching firms like Infiniti Research to leverage their expertise in offering competitive intelligence solution to gain detailed insights into their competitors and devise strategies to gain a leading edge in the market.

Are you facing difficulties in gaining a competitive edge over other companies in your industry? If yes, our experts can help you identify where your company is lagging compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a medical device company based out of Central Europe. The company is well-known for manufacturing a wide range of healthcare devices. The client was losing ground to their competitors due to their inability to adapt to the latest market changes and demands. With this, the company faced a huge decline in their market position and this subsequently affected their sales rate. The client, therefore, approached Infiniti Research to leverage their expertise in offering competitive intelligence solution. With Infiniti’s competitive intelligence solution, they wanted to understand their competitors’ business strategies and needed to adapt faster to their initiatives.

With Infiniti’s competitive intelligence solution, the company in the medical device industry also wanted to:

  • Keep track of their key competitors’ and change their business strategies accordingly
  • Understand their competitors’ pricing strategies, product portfolio, and marketing activities
  • Minimize vulnerability to market risk and enhance performance

Solutions Offered and Value Delivered

The experts at Infiniti Research followed a three-phased approach to competitive intelligence. The initial phase involved conducting a thorough analysis of the European medical device industry. In the second phase of the engagement, the experts filtered out top medical device companies in Europe based on factors such as market share, market position, average sales rate per year, and profits. The third phase of the engagement involved comparing the performance of the client with these top medical device companies.

The insights obtained from Infiniti’s competitive intelligence solution helped the client to understand the initiatives and marketing approaches adopted by their competitors. Furthermore, by comparing the client’s business performance with the top competitors, the experts helped the client to understand their shortcomings and strengths in the market. This helped the company in the medical device industry to understand customers’ requirements regarding medical devices. This further helped them make changes in their product developments and marketing initiatives.

Furthermore, by identifying their strengths compared with other companies, they were able to utilize them to maximum advantage to boost profitability. With Infiniti’s competitive intelligence solution, the company in the medical device industry was able to surpass the competition in the European medical device industry. This helped them enhance their sales rate by 33%.

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Still wondering how our competitive intelligence solution can help companies in the medical device industry to identify competitors’ initiatives and develop intelligent business strategies to gain a competitive edge in the market? CONTACT US today!

Top trends that will shape the medical device industry in 2019

Top trends that will shape the medical device industry in 2019

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Want to gain more insights into the future of medical device industry? Read the article below.

Future of Medical Devices – Technological Advances in Healthcare

medical device packaging

Trend Watch: What’s New in Medical Device Packaging?

Medical device packaging is certainly not easy. Poor medical device packaging can result in a host of problems for both customers as well as medical device companies. It must be ensured that every package that holds a sterile medical device not only arrives at the hospital or clinic free of wear and tear or broken seals, the packaging must also ensure a longer shelf-life, possibly for years, without breaking down. Furthermore, following the packaging guidelines and strict regulatory standards of the FDA is another hurdle faced by companies in the medical device market.

Learn more about the opportunities, trends, and challenges in the medical device packaging market.

As a result of such increasing complexities, players in the medical device packaging market are looking at the latest innovations and trends that meet their requirements while adhering to the FDA regulations. Our experts in the medical device packaging industry have listed some of the top trends that are shaping the future of medical device packaging.

Medical device packaging trends 2019

Green designs

Involving a medical device packaging partner at the earlier stages of product development allows to create a packaging that is innovative, serves the purpose, and is highly sustainable. Designers of medical device packaging are formulating new ways to reduce the material and energy required. In addition, they are aiming to reduce the number of components required in the overall package. The advent of tools such as design and package integrity simulation allows medical device packaging providers to make a well-informed prediction at the concept stage about how design choices such as downgauging materials or reducing the overall footprint will have an impact on the performance of the package. This gives higher confidence and ensures greater efficiency before moving into the prototyping and manufacturing stages.

Is your business equipped to meet the dynamic market trends and challenges? We have helped several healthcare and pharma companies around the world to stay abreast of the changes in their market and formulate strategies to adapt. Submit an RFP o know how our tailor-made solutions can help your business.

Recycling programs

There is a growing awareness around the recovery and reuse of materials. Several medical device packaging companies and OEMs are working with healthcare providers and recyclers to recover and use existing plastics. Once the most sustainable materials are chosen, the end-users are informed on how to reuse and later recycle the packaging. Furthermore, research and evaluations are being continuously conducted around new medical device packaging innovation that can offer better sustainability benefits.

Efficient and cost-saving transportation

Companies can perfect their transportation strategies via simulation tools in order to lower energy and cost. Several players take advantages of software that helps to optimize planning, maximize load, and minimize costs. This allows manufacturers to prevent obstacles by learning the outcomes and solutions ahead of time. Companies commonly focus on sustainability through bulk freight shipments that reduce packaging, impact on the environment, and transport/inventory expenses. Moreover, medical device manufacturers are working with CMOs (contract manufacturing organizations) that provide end-to-end services. Choosing a medical devices packaging partner that can perform everything from design and development, to prototyping, to tool building to manufacturing under one roof means components don’t need to be transported between various phases of the process.

Learn more about Infiniti’s portfolio of services and know how our business intelligence solutions can help your business.

Market Intelligence

Medical Devices Competitor Analysis: An Infiniti Research Success Story

Competitor Analysis for Medical Device Manufacturers 

About the Client 

The client is a leading player in the US medical device industry. The company is well-known for developing innovative medical devices and drugs.

The Business Challenge                                         

Medical devices manufacturing companies are set to witness growth opportunities in emerging markets. Moreover, as the new standards and regulations are emerging, and healthcare dynamics are evolving, the medical devices companies are facing an increasingly competitive scenario. This challenging environment compels medical devices companies to reduce costs, streamline their operations, and innovate more quickly. Thus, it has become extremely difficult for traditional medical device companies to compete with other firms in their areas of specialization, in terms of cost, quality and capability.

Companies in the medical device industry are exploring ways to stay competitive in the market by distinguishing market disruptions, analyzing competitive activity, and developing intelligent business strategies.

Business Case: The rising number of medical devices manufacturing companies have drastically increased the level of competition in the market, making sustainability a key challenge for companies. Thus, the client wanted to devise a competitor analysis framework to develop robust marketing strategies that would help them gain a competitive advantage over other market players. Additionally, the medical devices manufacturer wanted to profile major competitors in the industry and understand their current marketing initiatives to make the required changes in their business plan.

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Top Challenges Faced by the Medical Devices Manufacturer 

Problem Statement 1

With the recent technological advancements in the medical device industry, the client was facing difficulties to propel their business forward. Hence, the medical devices manufacturer wanted to assess the performance and capabilities of their peer groups to make better business decisions.

Problem Statement 2

The medical devices company faced increasing demand to adapt to a fast-evolving marketplace by efficiently catering to the needs of the growing population.

Problem Statement 3

Medical devices manufacturer faced significant challenges in identifying long-term savings opportunities and areas for cost reduction to facilitate product design and development.

Problem Statement 4

They needed to achieve comprehensive insights into their competitors’ strengths and weaknesses to develop effective plans to become market leaders in the US region.

Mastering these challenges are easier than you think with Infiniti’s customized competitor analysis solutions. Want to know how? Request for more info!

Solutions Offered and Value Delivered 

To address the client’ challenges, our competitive intelligence experts developed a competitor analysis framework to measure competitiveness in the global landscape.

Phase 1: Identifying competitors within the medical devices sector

The initial phase of the competitor analysis solution involved conducting extensive researches to gain an understanding of the key competitors of the client.

Phase 2: Categorizing competitors

The second phase involved categorizing the key competitors of the medical devices firm based on competition –Their competitors were categorized into direct, indirect, and substitute competitors.

Phase 3: Analyzing competitors’ strengths and weaknesses

The next phase included analyzing common marketing patterns and the competitors’ strengths and weaknesses. This helped the medical devices firm to differentiate themselves by offering products and services to fill gaps that their competitors have not addressed.

Phase 4: Devising a competitor analysis framework

By leveraging market information and data obtained from competitors, a competitor analysis framework was devised. This included the detailed company profiles, competitors list, their current activities and future industry developments.

With Infiniti’s competitor analysis, the medical devices firm was able to analyze competitors in terms of market penetration and product developments. This helped them gain a better picture of the current market space and build new business strategies. The medical devices company was also able to identify profitable markets and offer a differentiated set of products. Also, they dynamically fine-tuned their marketing efforts to gain a competitive advantage over their competitors.

Researching a new medical devices market segment? Our experts can help you understand the competitors' and market landscape. Request a FREE proposal!


Future of Medical Device Industry

The future of medical devices industry is largely influenced by technological advancements and opportunities that promise to revolutionize the operations of medical companies. The development of state-of-the-art medical devices and technologies has shown unparalleled growth and advancement in the healthcare industry. Furthermore, the emerging technologies in the industry space have revolutionized the way medical devices are formulated and manufactured to cater to the demands of the healthcare industry. Hence, companies in the medical devices industry are seeking to enhance product prototyping, minimize operation costs, and be responsive to product developments to stay competitive in the market.

Why Partner with Infiniti Research? 

With a team of highly skilled market research professionals, we offer customized solutions that will help medical devices companies to magnify their competitive advantage by improving their speed-to-market. Our solutions have been proven to deliver insight-driven outcomes at scale, to help businesses improve their business performance.

CONTACT US to know more about our services!

Answers to the questions

The US Medical Device Industry: How to devise a Market Entry Strategy

With an enormous market size of $156 billion, the medical device industry in the United States remains the largest in the world. Companies in the medical device industry consist of articles, instruments, apparatuses, or machines that are used in the prevention, diagnosis or treatment of illness or disease, or for detecting, measuring, restoring, correcting, or modifying the structure or function of the body for some health-related purpose. Although patients are the end-users of medical devices, manufacturers ideally focus their efforts towards selling their products to healthcare providers who in turn use them to serve the needs of patients.

Majority of the companies in the US medical device industry are concentrated in regions known for other high-technology industries, such as microelectronics and biotechnology. The states with the highest number of companies in the medical device industry include New York, California, Florida, Michigan, Pennsylvania, Massachusetts, Minnesota, Illinois, and Georgia. Compared to several other industries including telecommunications, automotive, and defense, the medical device industry invests a higher percentage of their yearly revenues into product innovation, reflecting the competitive nature of the industry and constant innovation and improvement requirements of existing technologies.



The Medical Device Industry is Revamping Itself: Here’s Why!

The medical device industry is embarking on a new phase of change. In this blog, our industry experts discuss some of the key factors influencing transition in this sector.

The expectations of stakeholders in the medical device industry are changing over time. Patients expect superior service and care models, physicians require data from multiple sources to be brought together in one place, and payors seek lighter financial burdens and better real-world outcomes. Such mounting pressure is urging companies in the medical device industry to revamp their offerings and stand out in today’s increasingly crowded market.

The rapid technological growth rate in the medical device industry is undoubtedly the backbone of this sector. But not long ago, the industry was wrestling several challenges and struggling to implement and adopt advanced technologies. Some of the impediments leading up to this included the paucity of talent, incomprehensible technical complexities, constantly changing regulations, and limited leadership mind-share. In fact, just a decade ago, the integration of new and advanced technologies in the medical device industry was far behind when compared to other industries such as Telecom, Retail, and Automotive. The reality still remains that companies in the medical device industry still lag in tapping into customer and business model-led opportunities and adopting advanced technologies such as IoT, big data, artificial intelligence, augmented reality, and robotics. With only a handful of key players in this sector building sizeable businesses by leveraging the available opportunities and the upsurging competition from non-traditional players such as start-ups, players in the medical device industry are in the dire need to revamp their strategies.

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Change in customer expectations

Earlier, the delivery of digital healthcare had limited reach, was of low quality, and highly expensive. However, modern healthcare consumers are tech-savvy and expect the digital intervention to transform their healthcare experience. This shift in consumer behavior has elevated the focus on patient-centric health care and has become a major driver for the adoption of advanced technologies among OEMs. Players in the medical device industry are focusing on personalized healthcare solutions and devices to gain a bigger slice of the market.Get More Info

Shift in business models

The modern day medical device industry is going through a tectonic shift in business models. The increased connectivity between devices, physicians, and consumers are inflating the demand for high quality, personalized, and patient-centric care. Today, the volume-based fee-for-service models in the medical device industry are shifting to new incentive models that focus on value-based metrics. Though traditionally the OEMs have been able to compete with conventional business models without much differentiation, a long-term strategy would necessitate OEMs to create innovative and sustainable business models that will result in efficient healthcare delivery, reduced costs, and improved medical outcomes.

There is a colossal amount of patient and healthcare data being generated each day. This spawns fundamental questions about patient privacy and safety. Albeit the incrementally, regulatory authorities are still evaluating out the implications of new technologies on patient security and care. In reality, apart from becoming heavy on the pockets for healthcare companies, data breaches also give rise to serious concerns regarding patient safety. Therefore, the need to strike a balance between advancements and protecting patient security and safety is, therefore, paramount.

Know more about Infiniti’s market intelligence solutions for the medical device industry and how our solutions can help businesses in proactive decision-making.

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Competitor Mapping Engagement: How a Leading Dental Implants Manufacturer Devised Cost-Effective Product Offerings

With the rising cost of healthcare services and shortage of healthcare facilities and labor, cost-effective home care medical devices will be even more in demand in the coming future.

Despite innovation and changes in the medical devices industry, the future will not be without challenges and concerns. Small and start-up companies are particularly vulnerable to the problem of increasingly diminishing venture capital availability, which can cause crippling delays to new product launches. Indeed, this lack of funding can adversely affect the broader industry by limiting growth and innovation. Above all, it will no longer be enough for medical devices manufacturers to simply offer the best quality dental implants or most clinically successful instrumentation. Instead, companies will need to re-assess their product offerings and include a range of tools that are tailored towards hospital groups and physicians, such as applications and services that help physicians monitor patient outcomes, guide hospitals towards cost savings, and assist in enhancing clinical outcomes.

Business Issues

  • The client: Dental implants manufacturer

The client – a leading manufacturer of dental implants based out of Canada – approached Infiniti to conduct a competitor mapping engagement. The dental implants manufacturer with numerous manufacturing units spread across geographies was facing predicaments in profiling their competitors and eliminating potential service bottlenecks. As a result, the client wanted to better position their product and service offerings, profile potential buyers, offer customized services, and improve their business performance. Furthermore, the manufacturer of the dental implants wanted to leverage technologies to improve their prevailing offerings in the medical devices space.

How Can Competitor Mapping Engagement Help Dental Implants Manufacturers?

Competitor mapping engagement gives a holistic view of the competitive landscape and how the competitors have positioned their product and service offerings. With the help of competitor mapping, leading manufacturers of dental implants can profile the potential competitors, their value proposition, price level, and approximate market shares. Furthermore, competitor mapping helps firms gain an in-depth understanding of the organization’s weakness and shortcomings as compared to the other competitors.

Summary of our competitor mapping solution

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Client Journey

Infiniti’s competitor mapping experts carried out a qualitative and quantitative research comprising interviews and discussions with leading stakeholders in the medical devices space to help the manufacturer of dental implants gauge the strategic plans of the competitors and stay ahead of the competition. The experts also collated information from a wide array of exclusive sources such as company presentations, paid industry databases, and industry forums.

The Solution Benefits and the Business Impact

With the help of Infiniti’s competitor mapping engagement, the manufacturer of the dental implants conducted a comprehensive SWOT analysis, which helped them limit the bottlenecks and improve the overall efficiency of their products and services. Additionally, the client identified costs associated with their product offerings and was able to compare that to the competitors. This subsequently helped them to devise cost-effective products and services to the customers and gain a competitive advantage.

The Future

In the coming years, companies will no longer be able to earn top margins by just selling medical devices and clinical features to established market spaces. Companies should rather look at new segments, particularly new end-to-end resolutions to earn additional revenue and maintain substantial margins. Moreover, the commercial model of medical devices is expected to change, as call points and agreement decisions become centralized, purchasers are increasingly establishing comparative value and evidence of efficacy. 

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the medical devices market

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Market Opportunity Assessment for a Medical Devices Startup

Despite the recent technical developments in the medical device industry, leading manufacturers of medical devices face challenges pertaining to regulatory compliance, product quality, and market expansion.

The 21st century has ushered in an era of business which plausibly is the most challenging in history. Since the market for medical devices has weakened globally, several players looking to enter newer markets face several challenges including – international competition, financial crisis, and changing government policies. However, medical devices manufacturing firms should cope with these challenges to withstand the growing competitive pressure.

However, for a startup that is relatively new in a particular market, it is best recommended to invest in a detailed market opportunity assessment to gain comprehensive insights into the market conditions prior to expansion.

The Business Challenge

  • The Client: A medical devices startup

To understand the market expansion opportunities in the Asia Pacific region, the client – a medical devices startup – approached Infiniti to engage in a market opportunity assessment. The client wanted to gain detailed insights into the market landscape of the target region. Their primary objective was to evaluate the viability of market expansion based on the competitive environment and regional players.

Also, with the help of the market opportunity assessment, the medical devices client wanted to gauge various factors affecting market expansion in the specific region.

How Can Market Opportunity Assessment Help Players in the Medical Devices Market?

Market opportunity assessments offer detailed insights into the market landscape, which help businesses to identify the market opportunities and risks prior to expanding their business offerings.

In today’s business scenario, medical devices manufacturers are under inexorable pressure to stay relevant in a rapidly evolving marketplace. Infiniti’s market opportunity assessment enables medical device companies to gain a detailed understanding of the industry barriers, challenges, and opportunities to devise precise business expansion plans.

Summary of Our Market Opportunity Assessment Engagement

Medical Devices

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Client Journey

With the help of Infiniti’s market assessment, the medical devices client was able to expand their business by gauging the growth projections in the Asia Pacific region. The solutions offered also helped the client to identify relevant data and use it to establish a competitive position within the geographical segment.

Furthermore, to help the client identify the market dynamism and future potential in the Asia Pacific region, the market opportunity assessment experts at Infiniti conducted a detailed market survey to help them gain a better understanding of the medical device industry. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the medical devices market.

Solution Benefits and the Business Impact

Infiniti’s market opportunity assessment experts offered detailed market insights that helped the medical devices firm to identify barriers to entry and market requirements and gain a stronger foothold in the new geographical segment. Also, with the help of our solutions, the client was able to understand the market for the particular product group and devise effective strategies for long-term success.

The Future

The medical devices industry has witnessed a rollercoaster of changes, new challenges, and impressive growth. Owing to the rapid medical advances, the medical devices sector is set to experience massive growth in the coming years. While the wearable medical devices segment is still in its relative infancy, leading medical devices manufacturing companies are already focusing on delivering new and innovative solutions in an attempt to improve business growth.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the medical device industry.

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Industry Analysis for a Leading Anesthetic Machine Manufacturer

The rising development of medical devices with millions of product variations presents a major challenge for anesthesia machine manufacturers.

Despite recent developments, manufacturers of medical devices face several challenges pertaining to regulatory compliance, product quality, and data security among several others. To succeed in an expanding global market space, manufacturers of medical devices must overcome various challenges.

Despite the recent developments, medical devices manufacturers face several challenges pertaining to regulatory compliance, product quality, and data security among several others. They are constantly challenged along the way in terms of design, research, corroboration, and in bringing their devices to a competitive market in a cost-effective manner.

The Business Challenge

  • The client: An anesthesia machine manufacturing company

With an objective to drive strategic growth through systematic expansion into complementary product categories in the medical devices category, the client – a leading anesthesia machine manufacturer – approached Infiniti to engage in a market analysis study. Since the client was one of the new players in the medical devices market, they were facing difficulties in understanding the dynamics of the market. The primary objective of this engagement was to assess the attractiveness of the newer market segments as a potential source of future business growth.

How Can Market Analysis Help Companies in the Medical Devices Sector?

In today’s competitive business scenario, medical devices manufacturers are constantly pressurized to innovate and enhance their offerings. Many companies that could potentially benefit from a market analysis study aren’t familiar with the benefits it offers. It acts as the key to identifying new market opportunities. Investing in a market analysis study also helps to identify the tweaks that may be required to enhance your product or service offerings. Hence, it can be said that it is an invaluable tool that is worth the investment for long-term planning.

Summary of our market analysis engagement

medical devices

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Client Journey

To help the client gauge numerous factors influencing their decision-making process in the medical devices industry and to identify the emerging trends, the market analysis experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodologies, which utilized primary data from approximately 300 channel customer interviews and secondary data gathered from multiple sources.

Our team assessed the size and growth rate of the market, evaluated the competitive landscape, analyzed the value chain economics, and determined customer needs. The market analysis experts also reached out to various stakeholders in the medical devices industry to understand the factors that are influencing the market.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market analysis engagement, the anesthesia machine manufacturing firm gained comprehensive insights into the opportunities present in the medical devices market. Also, the client was able to develop a brand concept with the help of expert recommendations offered by our market analysis experts. Our solutions also allowed the client to devise a go-to-market strategy, commercialize the delivery system, and efficaciously pilot test the concept. As a result, the medical devices was able to successfully roll out their products both domestically and internationally.

The Future

Rapid technological developments are impacting the medical devices industry. Owing to regulatory compliance concerns, medical device manufacturers haven’t yet fully utilized machine learning and AI. Though it still may be some time before industry-wide adoption, eventually patient care systems will take maximum advantage of what these technologies have to offer. With trends such as this influencing other markets, it’s safe to say that medical devices sector will follow suit.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the medical devices industry.

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