LONDON: Infiniti Research, a leading customer intelligence solution provider, has announced the release of their new storyboard series on the benefits of leveraging customer satisfaction analysis for businesses.
In today’s rapidly changing business scenario, customers are more empowered and connected as they have access to information anytime, anywhere. This makes it vital for businesses to analyze customer behavior and measure customer satisfaction. By leveraging customer satisfaction analysis, companies can gauge the degree to which their product and service offerings meet or exceed customer expectations.
Infiniti’s customer satisfaction analysis has helped several organizations to glean customer insights and drive sales through growth, customer acquisition, and retention. Below we have listed some of the latest articles and success stories which will give you concrete reasons on why customer satisfaction is important for your company.
#1: Quintessential Guide to Measuring Customer Satisfaction: Most Fortune 500 companies today accept that analyzing customer satisfaction helps companies reduce customer churn. Today, organizations have no choice when it comes to satisfying their customers. Analyzing customer satisfaction has become vital for businesses. However, at this point, it is essential to explore customer satisfaction metrics. This latest article from Infiniti Research explains some of the best practices to measure customer satisfaction.
#2: Reducing customer churn with customer satisfaction analysis: Identifying and retaining profitable customer group is a daunting task for every business. Are you facing a similar challenge? Infiniti can help as they helped another client facing similar issue. With Infiniti’s customer satisfaction analysis, the client was able to understand the needs of their patients and improve their services. As a result, they were able to build more trust among their customers, which subsequently elevated patient experience and reduced customer churn.
#3: Customer satisfaction engagement enhanced customer lifetime value: Offering personalized services to customers is a real challenge. But, leveraging Infiniti’s customer satisfaction analysis can make a difference. This success story explains how measuring customer satisfaction helped the company offer personalized services to their customers and increase customer lifetime value.
#4: Enhancing customer experience for a retail company: Personalized customer experience is a proven method for organizations to improve sales and customer retention rate. But this is extremely difficult understanding customers’ demands and requirements. Find out how Infiniti’s solution has helped a retail store examine customer requirements and improve their standards of product offerings by bringing them in line with the demands of customers. This has further helped the company improve customer experience and loyalty.
#5: Enhancing customer satisfaction rating for an airline company: Obtaining meaningful insights from vast customer datasets is one of the most difficult tasks for businesses to perform. Infiniti has helped a leading airline industry client facing similar business challenge. The analysis further helped the client generate insights around various relevant business aspects such as marketing costs and competitors’ impact on their customers, by using multiple optimization techniques.
#6: Advantage of customer satisfaction surveys for a packaging company: Conducting customer satisfaction surveys can help businesses decrease customer attrition. Wondering how? By predicting customers that are more likely to churn and then developing the right proactive campaigns to retain them. Infiniti’s client adopted the same approach and gained insights on market trends that helped them make necessary adjustments in their product development approach and marketing strategies.
#7: Improving customer satisfaction level by 10%: Identifying high-value customers and proactively interacting with them are two essential components behind the success of every business. This success story from Infiniti Research highlights how our analysis helped a private banking firm meet the requirements of their customers through a targeted approach. Also, this study explains how the company developed effective marketing strategies to generate maximum value.
#8: Customer satisfaction survey for a financial services provider: Customer satisfaction survey for a financial services provider proved to be very helpful in identifying customer data for actionable insights and paved a way for developing the right approaches. Also, this resulted in increasing customer experience and improving satisfaction levels. Read this success story to know how.
#9: Developing customer segment-specific action plans for an equipment manufacturer: We recently completed a study for a fuel handling equipment manufacturer. The company wanted to measure the satisfaction of customers regarding its products and services. By conducting a ‘voice of customer’ study, the experts at Infiniti Research helped the client develop customer segment-specific action plan to improve satisfaction rate.
#10: Improving product and service quality: Embracing change is the only way by which companies can stay ahead of their competitors. Traditional research and customer surveys can no longer help. This success story highlights how the client was able to understand the key concerns of customers regarding their product and how they improved their product and service quality to drive greater satisfaction.
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