From taking over smartphones to becoming a part and parcel of social media, digital marketing trends have evolved drastically over the years. Apps like ‘Pokémon go’ that have fared considerably well in keeping the audience hooked on is proof enough that modern consumers are willing to opt for well-crafted augmented realities and artificial intelligence. Furthermore, the rise of new marketing trends like the use of home assistants like Alexa, Siri, and Google home have taken digital marketing to a whole new level. As consumers become savvier and more skeptical towards advertisements, the next step for marketers is to identify the best ways to gain audiences’ attention and turn them into a conversion. Here’s a look at some of the new marketing trends this year that agile marketers must take advantage of:
Digital Marketing Trends 2018
Voice search is one of the new digital marketing trends that have gained immense popularity among users. Unlike a traditional search query that gives back several links and answers, voice search responds with one direct answer that is most relevant to the question. New marketing trends like voice search will prove highly useful for marketers in gaining a better reach when it comes to their target audience. Companies must ensure that the main providers of voice search such as Apple, Google, and Microsoft have the correct facts and authentic information about the business.
New marketing trends such as event and experiential marketing are seeing a big resurgence. This is prompting several brands to lean in further to these types of digital marketing trends. For instance, in the case of music tour sponsorships, brands can engage in superior venue activities that will enable the audience to interact directly with them. This will also give brands the opportunity to get broadcasts out to a much larger digital audience.
Today’s consumers crave for authenticity from brands. When marketers are looking at adopting new marketing trends, they must ensure that their strategies and content are original. This is one of the important factors that draw customers towards a particular brand. Today, customers tend to pay more heed to what others say about your brand, more than what you claim about your brand. So, it is essential for brands to rely on user-generated content to promote their products and services.
Interactive content is definitely one of the hottest digital marketing trends to keep an eye on this year. Soon, interactive web experience will take the lead in engaging visitors experiences and creating more compelling, animated, and visual content. Furthermore, the use of new marketing trends like interactive content is a great way to grab the attention of customers and keep them engaged for a longer span of time.
Account-based content marketing
Account-based content marketing is one of the popular digital marketing trends among b2b companies. This allows marketers to target unique individuals within a company and create a unique and highly-targeted user experience. This is mainly done by offering customized content journeys with micro-sites, landing pages, and images and/or calls-to-action for individual customers.