Tag: marketing technology

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Marketing Technologies That Every Marketer Must Use

The evolving marketing technology landscape is opening new doors of opportunities for marketers. In fact, marketing is now gradually transforming into a technology-powered discipline. Marketing technology refers to major initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Several modern marketers agree that the use of new marketing technology tools available to them has helped in the rapid and significant increase in ROI. The right marketing technology tools also help companies to bring order to the overwhelming volumesContact US of data they collect from online and offline interactions. In this blog, we have discussed some of the key marketing technology tools that are available to companies today:

Top marketing technology tools 

Analytics

Marketing technology landscape has reached a point where now it is easily possible for marketers to track everything from their performance of channels, technologies, ads, to offers. Establishing a web analytics program for business would help the marketing team who know which data to use and how to use it. Analytics platforms help identify which marketing efforts are driving the desired results and which ones are not performing or needs to be taken down.

Email marketing

Email is one of the marketing technology tools that have been proved to be highly effective. Email marketing is not about spamming customers with promotional e-mails. It is a more tactical approach of getting people to give you permission to email them additional information and then sending only valuable content tailored to their interests. However, here it takes more than one touch to close a sale. This technique is so powerful because you’re staying in front of the prospective customers who have said that they want to hear from you.

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4 Tips to Improve Your Marketing Research Process

Today, it has become quintessential for businesses to understand the fact that the concept of marketing has evolved and become more consumer-centric. Satisfaction is now the new aim of marketing, and to achieve this, companies need an appropriate marketing research process in place. 

With constant changes becoming the new norm in business activities, the only thing that remains constant is the need for establishing an effective marketing research process. Every marketing research process helps companies to evaluate market opportunities and take business decisionsGet more info based on hard facts. It is, therefore, the backbone of every successful business initiative. However, today we see that most companies prefer to cut costs when it comes to a marketing research process since it is resource intensive. While this may not be the best business decision, most companies have started following this logic during product or service launches.  Marketing research doesn’t always have to be an expensive affair, as many start-ups have shown, if companies are following the right set of protocols.

So, without further ado, let’s look at some of the best ways companies can improve their marketing research process:   

  • Define “YOUR” problemmarketing research process

This is perhaps one of the most critical steps in establishing a good marketing research process. In this step, companies have to define the scope and aim of their research. This would help businesses determine the information that they need and how they can go about collating that information. Properly defining the scope of the marketing research process can help business stakeholders to deal with the overarching business challenge, such as loss of market share or how to market products or services to a specific sub-segment of users.

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Developing questionnaires that cover your business challenge and examining the actual cause of these issues can help businesses to filter out the unnecessary data. To effectively define “YOUR” problem, take into account as many variables and their causes, respectively.

  • Plan your researchmarketing research process

Once the first step has been completed. The next task involves the process of planning an extensive research approach. This marketing research process can only be carried out once the preliminary step of establishing the research scope has been completed. The research plan or approach can be overwhelming to create since it includes steps and methodologies that can help answer or explore the opportunities uncovered in the first step. Every research technique comprises of the following:

– Interviewing potential customers to obtain feedback

– Conducting surveys with industry stakeholders to gain industry insights

– A/B testing on your businesses’ website to understand customers’ perception

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Fast Food Chain Develops Customized Offerings with The Help of Market Segmentation Solution

Market Segmentation StudyLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for a renowned food chain client. The fast-food industry is flourishing despite the weakening global economy and increasing awareness of health risks. The global fast food market has been witnessing growth prospects due to rise in globalization and urbanization.

“The market segmentation solution offered by Infiniti assisted the client to comprehend and view important metrics such as the current performance, past performance, and pipeline. Subsequently, they were able to generate better sales and explore and analyze the characteristics of potential customers.,” says an expert at Infiniti Research.

Request your FREE brochure today!

The market segmentation solution helped the client identify the customers with common characteristics. Additionally, the solution also sought ways for the fast-food chain to devise effective marketing strategies based on the needs, tastes, and preferences of the customers.

Additional benefits of the market segmentation solution

  • Bring innovations in packaging and labeling to attract customers
  • Drive engagement with customers through personalized offers
  • To know more,  request a free proposal

 

To know more about how our market segmentation solutions helped the fast food client

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Why Should Every Business Consider Using Affiliate Marketing

Today, almost any business or process can be outsourced. Outsourcing saves companies both time and money. However, some forms of outsourcing have evolved to a smarter way of conducting business. Although not technically outsourcing, affiliate marketing is currently widely used by businesses to increase their sales. Some companies even consider affiliate marketing to be the most effective marketing strategy. Affiliate marketing is a win-win situation for both the business and the affiliate. Currently, numerous affiliates run their livelihood using affiliate marketing. Many a time, these affiliates also act as influencers enticing consumers to choose a particularRequest Free Proposal brand. There are multiple benefits of affiliate marketing for both publishers and advertisers.

Benefits of affiliate marketing

Affiliate marketing benefits for the publisher

Low investment

Affiliate programs are elementary, to begin with, which requires little to no investment. All the investment needed is to set-up a website, which can cost as less as $10. Also, its relatively easy to set up an affiliate program. For instance, Amazon has a separate tab where anyone can choose to become an affiliate. The company merely provides UTM codes for links that point to their website. When a sale is made, the publisher gets a certain percentage as commission.

Low operating cost

Apart from the low levels of initial investment required, the upkeep costs are also pretty nominal. The only operating cost will usually include hosting fees and the time invested in maintaining website and content.

Generates money in the long run

Affiliate marketing is an ingenious marketing strategy, which yields money even when the website is not updated on a regular basis. Once the content is set, people will still visit the site in the future, and any transaction that takes place from the website will fetch commission for the publisher. However, this is not to say that once everything is set, all is done, publishers still need to refresh their websites in order to increase their revenues.

Affiliate marketing benefits for the advertiser

Low risk

Affiliate marketing is often considered to be the most effective marketing strategy as advertisers only pay money when it works. Consequently, it also leads to a higher conversion and success rate. Businesses don’t have to pay anything in case affiliate marketing is not working.

Low entry price

Businesses don’t need to be huge or have a large fund to start with affiliate marketing. Just a functioning website with products is enough to get started. Since businesses only have to pay when a sale is made, they can pay the affiliate from the sales money requiring no extra investment.

Better SEO ranking

It is evident that high-quality external link is one of the most significant ranking factors in SERP. Since publishers direct some of their traffic to an advertiser’s website, affiliate marketing helps build quality backlinks, which will help them rank higher in the SERP. Additionally, since the affiliate website will be from the same field, site relevance will further help increase the rankings.

Additional traffic

An advertisement placed by the publishers on their sites will redirect some of their traffic to advertiser’s website. Although most of it will not convert to sales, the website will receive extra traffic, and also acts as a branding tool. It can also serve as an effective marketing strategy if the goal is to build brand awareness amongst the customers.

For more information on affiliate marketing as an effective marketing strategy and how publishers and advertisers can use affiliate programs effectively:

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Essential Marketing Strategy to Sustain Yourself in the Chemical Industry

Marketers often come up with hundreds of marketing ideas for FMCG or any consumer-facing brands. The same managers will often struggle to bring about many such ideas when it comes to B2B marketing. Such limitations are caused by the finite number of channels available for promotions and advertisements. Marketing gets even tougher when it comes to the chemical industry due to stringent regulations, product diversity, and globalization. However, marketing strategy is essential for chemical companies for their survival and global expansion. Product differentiation can be hard to achieve as all chemicals are usually made up of same components, and their content IR_Brochureis usually mentioned in the packaging itself. Consequently, players in the chemical industry have to look at a innovative marketing strategy to compete in the regional as well as global market.

Strong branding  

Branding is a critical part of the marketing strategy for not only consumer goods, but also in B2B communication. Although consumer brands spend millions of dollar in developing brand awareness, marketing industrial products doesn’t need the same kind of commitment. Customers in the chemical industry are ready to switch brands if they get the chemically equivalent product. Chemical companies need to fight hard to create a unique brand-name in the market. Delivering quality product consistently and providing support and consultancy can help build a reputable brand name. As a result, branding is highly dependent on pricing and performance of the supplier. This is the reason why buyers aren’t hesitant to purchase from established brands such as BASF SE, DuPont, and Dow Chemicals.

Direct Sales

Since chemicals are a complex commodity, there’s a lot of information that needs to be conveyed to a prospective customer before finalizing a sale. Mass marketing mediums don’t work well as it can only communicate a limited amount of information. Consequently, a strong sales team is required to persuade the client to purchase by presenting company’s superior product portfolio. It is essential that all members of the sales team are on the same page with each one of them trying to promote the same key product delivering similar messages. The role of a salesperson is more consultative in nature as they try to suggest the right product that will fit customers needs. Additionally, providing samples and demonstration can increase the possibility of sales.

Offering multiple service levels

Although most chemical components will have similar pricing across all suppliers, the price varies because of additional service provided by the supplier. In a bid to exhibit pricing competitiveness, chemical companies can offer multiple service levels at different price points rather than bundling the same service across all products. For instance, companies can include only essential services with their standard products and use automation to lower costs.

Online presence

There’s a saying that’s gaining prominence in the world of digital marketing which goes, “Your business does not exist if it’s not there on search.” Today, a vast majority of new players and companies who are looking to expand rely on Google and other search engines to identify capable suppliers. They do their groundwork in terms of product offering, pricing, and other services. Thereby, becomes essential for chemical companies to have a functional website with a good search ranking and all the relevant information which are required by the customer. They can also bolster their online presence using search engine marketing (SEM) and native and display advertisements. A mix of traditional and online marketing often delivers impressive results. Additionally, social media can also be leveraged to generate brand awareness. Recently, many companies have utilized YouTube videos to share their B2B success stories and convey their product capabilities.

For more information on innovative marketing strategy in the chemical industry and brand awareness:

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Five Killer Marketing Strategies for Food and Beverage Businesses

The food and beverage industry is one of the most exciting businesses out there that will sustain itself even in the time of economic hardships. This is because food is one of the basic needs of any human being. However, it doesn’t imply that having an F&B business will guarantee profits. It’s actually highly competitive; it wouldn’t be surprising to see multiple food chains on the same street or hundreds of brands selling the same food product. So how do you ensure survival and profitability in this highly competitive yet lucrative market? One of the most obvious answers is devising a highly effective marketing strategy. But of course, that comes after being able to make good food. It is equally important to tell people how good your food tastes. So what are the critical factors to consider while creating a marketing strategy for food and beverage businesses?

How do you develop a marketing strategy?

Marketing strategy 1: Brand positioningGet More Info

When it comes to food, the play area is limited, so most of the players will try to go for superior taste. However, that doesn’t create differentiation and a lasting brand positioning. It is essential to establish perceptions in the mind of the consumers when it comes to specific attributes. For instance, restaurants can position themselves as the place to get the spiciest food, place with a unique experience or theme, super-fast service, authentic American steaks, or a family friendly restaurant.

Marketing strategy 2: Product packaging

Many studies have concluded that when consumers are shopping in a retail setting without the motive of any particular purchase, the buying decision is highly driven by attractive packaging. Who can blame consumers for picking up an attractively packaged chocolate only to find out the taste doesn’t live up to the expectation. So everything from logo design, use of elements, fonts, and packaging style to the material used will be analyzed by customers before making the decision. After all, consumers have a perception that what you see is what you get.

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Customer Intelligence Is the Game Changer in Marketing Technology

With organizations emphasizing on effective customer relationship management, leveraging customer intelligence insights has become the key to ensure a successful marketing strategy. Some of the widely available, easily accessible, and the most popular marketing technology options in the market opted by marketers are Ask an analystCRM, analytics, and social media marketing tools and solutions. However, the marketers fail to understand the fact that understanding consumer behavior is essential to ensure profitability and retain market shares. Customer intelligence, a combination of big data and data science, answers the why of consumer behavior and identifies customer buying patterns.

Customer Intelligence is the Key Element

Marketers have data at their disposal but much of it is redundant and inaccurate. For the data to make sense, businesses must make use of data cleansing techniques to get rid of unnecessary information, which will improve data analysis and offer in-depth insights to improve decision making. Businesses need both real-time information and historical data to develop compelling marketing campaigns to enhance and improve customer experience. In today’s competitive and dynamic environment, power and control have moved from the brands to the customers, thanks to the growing internet penetration and the sudden surge in mobile, social, and cloud applications. Customer intelligence platforms enable organizations to make better decisions by driving customer engagement across several mediums and channels. Moreover, it offers insights that help marketers to prioritize their activities and ensure that the brand message resonates with their target customers.

Leverage Customer Insights to Drive Brand Advocacy

The insights gained from customer intelligence solutions can be leveraged by marketers to not only engage with their target group but also to convert them into brand advocates. By leveraging various business intelligence tools, businesses can easily gain access to reliable, accurate customer insights, and feedbacks on their promotional activities and marketing programs. Driving brand advocacy among their target market by establishing real-time connection with them, helps the business drive customer loyalty and gain a competitive edge in the market. Organizations are increasingly spending a larger portion of their budget on marketing technology and other digital tools that help them improve and enhance customer experience by understanding the consumer behavior and preferences.

To know more about customer intelligence and its impact on marketing technology